INDIAN BASKETBALL LEAGUE

Presented By: Amit Kumar and Nishant JainGroup 1

"Basketball in India is a goldmine waiting to be developed” – Bill Harris(Coach- Indian national team)

Agenda

Promote the game of basketball How ?

Why?

Competition in the market

Suggested format of the league

Revenue Model

Bidding Model

SWOT Analysis

Action Plan

Promote the game of basketball: How ?

Follow NBA’s initiative NBA’s challenge- make basketball the 2nd most popular

game of India NBA wants huge viewership from India NBA to build 100 basketball courts in India in next 5

years NBA has already held 3 seasons of Mahindra challenge The domino effect will create awareness as well as the

hoopla for basketball NBA appointed Justice Troy as basketball operations

head in India

Promote the game of basketball….

Launch a league Association can launch its own league

Can make use of infrastructure being built by NBA

Franchisee model will fetch more money

Charisma of international players will attract viewers

League can give visibility to local teams and players

It has multiple revenue streams

Promote the game of basketball – Why? Success of other leagues

Formula1, IPL, EPL, Hockey,Wresteling Demographic changes in the society Psychographic changes in the society Strong viewership in India for sports and

entertainment Short duration and simplicity of the

game Rising number of sports channels

IPL and EPL

Competition in the market

Sports Cricket, Soccer, Wrestling

Cinema Television

Soap, reality shows, news Travel and tours Food chains

Suggested model of the game Age Group: under 18 years. & above 18 years. Format of the tournament: Group Stage,

Single Round-robin and Knockout Number of groups: 8 Number of teams: 32 No of matches: 80 Venue: India

All Metros Kochi (Kerala) Chandigarh (Punjab)

Group1

4 Teams

Group2

4 Teams

Group3

4 Teams

Group4

4 Teams

Group5

4 Teams

Group6

4 Teams

Group7

4 Teams

Group8

4 Teams

Total Number of Matches: 4c2 x 8

Total Number of Matches: 8c2

Round 1

Round 2

Finals

Total Number of Matches: 2

Total Number of Matches: 2

48

28

=

=

Fixture Format : Main Event

3rd Place

Semi finals

Enrollment Process

State Teams

Organizational Teams

Log on to www.ibpl.com and register

Registration closes on April 30, 2012

Business Model

Sponsors

Broadcasters IBPL Franchises

Title & Licensing

Media Rights

Bids & Franchis

eRights

• Sponsors• Gate

Money• Merchandi

se

Share from:Central

RevenueMedia Rights

Advertisers

Projected Revenue

Year 1 Year 2 Year 30

50

100

150

200

250

145

180

225

6284

1038396

122

Chart Title

I. IncomeII. ExpensesProfit

Bidding Model and team formationAnnouncement

of tender inviting

Bids

One team per

franchisee

Awarding of

franchise

Awarding of

players to

franchises

Maximum 3

foreign players

per team

Auction for

foreign players

Each team:

minimum 8

national/regiona

l players, maximu

m 2 internat

ional

2 players under

18 from national teams

Each franchise: Only

one team

Auction for teams

Auction for foreign players

Team composition

SWOT Analysis• Brand Value• Networking• International

Players• NBA

• Competition• Low

viewership• Lack of funds

• Early Retirement of players

• Copy of strategy

• Integrity towards Country

• Exposure of local talent

• Global acceptance

• Commercialization of the game

• New source of entertainment

S W

TO

Action plan

Set up a tournament committee Design a tournament layout Fix the budget Plan the venues Invite teams Approach sponsors Start Promotion

Thank You