“STRATEGY IN COMPETITIVE MARKETS”

 THOUGHTS FROM UC BERKELEY/HAAS BUSINESS

SCHOOL

 

Report Prepared by

MICHAEL BURKE, BURKE CORPORATE ADISORY GROUP

Presented in Association with

Berkeley Haas – Business SchoolStrategy In Competitive Markets

WHY UC BERKELEY?Features 2 Major disrupters for our worldWhat were the 12 key lessons for me?

Lesson 1.Technology will drive business efficiency

“Technology will create businesses, it will enhance businesses and it will kill businesses.”

Lesson 2. The Blank Canvas

Lesson 3.Our current competitors may not be the ones to worry about

V

Industry Rivalry

Threat of New Entrants

Threat of Substitutes

Bargaining Power of Buyers

Bargaining Power of Suppliers

Lesson 4. Porter’s five competitive forces

(Source: M Porter)

Lesson 5. if you are aiming to be up there in your chosen market make

sure you are number 1 or 2

There will be no room for the mediocre supplier of products and services—the company in the middle of the pack.

Jack Welch

Lesson 6.The Global Opportunity3D Robotics - 2 founders didn’t physically meet for first 5 years - started small factory in Mexico, then Silicon Valley and could soon to go to China - Joyian V Coasian Theories

Joyian CoasianIP None Patents

Development Costs, HR

What have you done?Don’t care where you are from.

Linked inResumesSchools

Hierarchy Open Source Walls & Org charts

Lesson 7. Lean Thinking

2006$US0

2016$US10bn

Lesson 8. Contrarian Thinking

Lesson 9. Stand in your competitors shoes

Lesson 10. Test your strategy 3 ways

Is you strategy externally consistent?Is your strategy internally consistent?Is there dynamic consistency with your strategy?

Lesson 11. Build Your

People Capability

“Our rate of learning mustexceed our rate of challenges” - Drew Houston, CEO and Founder of Dropbox

Lesson 12. Police Implementation

What are your objectives and key results? Who is policing them? What is your policing process?

Review and Close

1. Make sure you get the paper from this webinar2. From each listen, ask “What does this mean for

my business?”3. Make the necessary changes4. For those in Mindshop create an action post on

– line which can be monitored by you and you coach

5. Any questions don’t hesitate to contact me at mburke@bcag.net.au

Contact Us

Sean Martyn & Nikki Tomasoni

02 6658 0775 www.bizbydesign.com.au connect@bizbydesign.com.auPO Box 6352 Coffs Harbour NSW 2450