STRATEGY DESIGN SPRINT

IA CONFERENCE, BERLIN JUNE 4TH, 2016

@BENNOLOEWENBERG

AUTOMATIC DOORS

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Video: @BennoLoewenberg

AUTOMATIC DOORS

BAKEROLL PRISON

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BAKEROLL PRISON

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GAMIFICATION ?

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TEST LAB ?

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@BennoLoewenberg

PRODUCT MARKET FIT ?

These “solutions” are bad ideas perfectly executed.

LAUNCHIDEA

BUILD

LEARN

1 3

4

2Here it costs

more time & money

Graphic: @BennoLoewenberg

“ANGLED”

UNDERSTAND IDEATION

DEFINE PROTOTYPING

EVALUATION

Graphic: @BennoLoewenberg (aft. SAP)

LAUNCHIDEA

BUILD

LEARN

THINKING

1 3

4

2

Graphic: @BennoLoewenberg

LAUNCHIDEA

BUILD

LEARN

AGILE

1 3

4

2

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“ROUND”

HILLS ≈ MVP

Graphic: @BennoLoewenberg (aft. IBM)

LAUNCHIDEA

BUILD

LEARN

LEAN

1 3

4

2

Graphic: @BennoLoewenberg

LAUNCHIDEA

BUILD

LEARN

1 3

4

2

Graphic: @BennoLoewenberg

“ANGLED-ROUNDish”

UNDERSTAND IDEATIONDEFINE PROTOTYPE VALIDATE

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LAUNCHIDEA

BUILD

LEARN

3

2

SPRINT

1

4

Graphic: @BennoLoewenberg (aft. GV)

@BennoLoewenberg

SPRINT

TIMEFRAME

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STRUCTURE

Graphic: @jakek

RESULTS

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TOOLS

Graphic: @jakek

The exercise works best when you sketch several variations of the same idea. Take a favorite piece from your ideas sheet and ask yourself, “What would be another good way to do this?” Keep going until you can’t think of any more variations, then look back at your ideas sheet, choose a new idea, and start riffng on it instead.

Crazy 8s is also a great writing exercise. If your idea contains words or marketing headlines or any other bits of text, you can use Crazy 8s to improve your phrasing. As you’ll see in the next step, writing is often the most important component of the solution sketch.

Crazy 8s from the Blue Bottle Coffee sprint. The frames show experiments with phrasing (“hand pour coffee” vs. “pour over coffee”), navigation, and page layout.

Sometimes Crazy 8s leads to a revelation. You might come away with several new ways of looking at your ideas. Other times, it feels less productive. Sometimes that frst idea really is the best idea. Either way, Crazy 8s helps you consider alternatives—and also serves as an excellent warm-up for the main event.

TEAM

& SPACE

Photo: @BennoLoewenberg (in “The Garage” at Google)

@BennoLoewenberg

1. UNDERSTAND

Shared knowledge and shared brain

View from/illustrate all angles

Mapping the problem space

@BennoLoewenberg

Individual work

Focus and strategy

Not the 1st ready, but many ideas

2. SKETCH

@BennoLoewenberg

Collaboratively surfacing the best ideas

Narrowing down to what makes sense

Building consensus on solutions

3. DECIDE

@BennoLoewenberg

Gaining knowledge earlier on what has potential

Rapid Prototyping to test ideas before investing a ton of time, money, or resources

Real Enough-Experience

4. PROTOTYPE

@BennoLoewenberg

Most important part of a sprint

Answer the hardest question: “How good is this idea actually ?”

Immediate feedback from potential users

5. VALIDATE

STRATEGY FOCUS

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@BennoLoewenberg

CHALLENGE STATEMENT

at the beginning of the sprint:

We will redesign {what}

to improve the experience {for whom}

because they value {why}

later during the sprint:

by {taking what action}

EXECUTION TIMELINE

Graphic: @BenoLoewenberg (aft. @kaihaley)

NOW SHORT MID and LONG TERM

WHAT IS POSSIBLE ?

@BennoLoewenberg

CANVASES & MAPS

e. g.

Strategy Canvas & Value Proposition Canvas for Blue Ocean

Business Model Canvas & Business Origami for Organisational Prototyping

PREPARATION

Graphic: @BennoLoewenberg (aft. @mpowel85)

BEFORE SPRINT AFT.

WO

RK

TIME

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FLEXIBLE FRAMEWORK

Tailored to each task and team

On the fly-adjustments by Sprint Master

Method toolbox, no rigit corset/cookie cutter

@BennoLoewenberg

NO GUESSWORK …

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@BennoLoewenberg

… BUT THINKING & TESTING

Photo: @BennoLoewenberg (prototyping an elevator cabin)

@BennoLoewenberg

BENEFIT

Ensuring that customer needs have been identified and looked at from different angles

Several solutions validated in a very short duration in an early stage & with real users

Clear vision of the actual customer acceptance before execution/production

@BennoLoewenberg

NO ROCKET SCIENCE …

Photo: @BennoLoewenberg (in a real spacesuit at ESA)

@BennoLoewenberg

… BUT A PRACTICAL SHORTCUT

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BENNO LOEWENBERG LINKEDIN / XING / TWITTER