Asking & answering the questions that really matterquestions that really matter

The questions that really matter often lead to more questionsthan answers.

Let’s ask them anyway…

What matters vs. what really vs. what really matters

Are we seeing the big picture?

What does strategy mean to strategy mean to you

“The essence of strategy is choosing to perform activities

differently than rivals do”differently than rivals do”

- Michael Porter

There is no shortage of There is no shortage of great strategy tools….great strategy tools….great strategy tools….great strategy tools….

… but the tools are not the … but the tools are not the strategy.strategy.

DestinationDestinationWhere do we want to go?Where do we want to go?

DirectionDirectionHow do we get there?How do we get there?

The The Basic Basic

Elements of Elements of StrategyStrategy

PurposePurpose

PathPath

DifferentiationDifferentiationWhat is unique about this?What is unique about this?

DecisionDecisionWhat next?What next?

Elements of Elements of StrategyStrategy PositionPosition

PrioritiesPrioritiesProgramsProgramsPlansPlans

Strategic PerspectiveStrategic Perspective

The Strategic The Strategic MindFieldMindFieldStrategic Strategic PerspectivePerspective

NOWNOWPastPast The FutureThe Future

ContextContext

Ultimately, you choose the

tools which will be best

for the challenge at hand.

This is a simplified map

MEME

ControlControl

This is a simplified map

of the big picture to work

with those other tools.

The Strategic Mindfield is

a gentle reminder &

trigger for asking the

questions that really

matter.

We see the world not as it is We see the world not as it is but as we are…but as we are…

NOWNOW

We are often trapped by the We are often trapped by the tyranny of nowtyranny of now

NOWNOW

but urgent but urgent ≠≠ important… important…

NOWNOWPastPast The FutureThe Future

The big picture includes the The big picture includes the dimension of timedimension of time

NOWNOWPastPast The FutureThe Future

Appreciate and Appreciate and understand what understand what got us here… got us here…

… to build a better … to build a better bridge to where bridge to where you want to goyou want to go

MEMEWe are often too caught We are often too caught

up with ourselvesup with ourselvesMEME up with ourselvesup with ourselves

but we but we ≠≠ world…world…

MEME

ContextContext Context really mattersContext really mattersIt is easy to miss out on the larger forces It is easy to miss out on the larger forces

and circumstances that impact us… and circumstances that impact us…

The Universe

Politics, Economics, Society, Technology

Environment &Culture

Consumers & MarketsMEME Consumers & Markets

Direct & Indirect Competition/ Influencers

Your Client (as an organization & eco-system)

Your Client (as individuals)

Your Company (as an organization & eco-system)

Your Company (as individuals)

Your Team (as a group & individuals)

And it goes on…ControlControl

Amplify the impact of what you Amplify the impact of what you ControlControl

Realizing how what you control impacts Realizing how what you control impacts outwards, you expand your influence…outwards, you expand your influence…

Your Team (as a group & individuals)

Your Company (as individuals)MEME

ContextContext

Your Company (as an organization & eco-system)

Your Client (as individuals)

Your Client (as an organization & eco-system)

Direct & Indirect Competition/ Influencers

Consumers & Markets

Environment &Culture

Politics, Economics, Society, Technology

And it goes on…

MEME

ControlControl

What are some questions that really questions that really matter

What What business business are we are we really inreally in? ?

NOWNOWPastPast The FutureThe Future

ContextContext

MEME

ControlControl

Looking at Looking at

issues in the issues in the

here & now…here & now…

Starbucks is not actually Starbucks is not actually in the coffee businessin the coffee businessin the coffee businessin the coffee business

Starbucks is in the Starbucks is in the Third Space BusinessThird Space Business

Pathways is a foundation that Pathways is a foundation that helps underprivileged helps underprivileged students transition into students transition into university. university.

They thought they were in They thought they were in the business of the business of helping helping people graduatepeople graduate……

Pathways realized that Pathways realized that they are actually in the they are actually in the business of business of creating the creating the next generation of next generation of leaders.leaders.leaders.leaders.

If you want to help make a difference…If you want to help make a difference…

www.pathwaysphilippines.orgwww.pathwaysphilippines.org

Who can Who can we learn we learn from? from? NOWNOWPastPast The FutureThe Future

ContextContext

Finding a fresh Finding a fresh

MEME

ControlControl

Finding a fresh Finding a fresh

outsider’s outsider’s

perspective in perspective in

solving our own solving our own

problemsproblems

“F1 pit crews are masters of operational efficiency, performing dozens of

maintenance tasks in less than thirty seconds. A London hospital studied

their processes, to streamline its own ER procedures “

Source: FastCompany (2009)

What is What is really really going ongoing on? ?

NOWNOWPastPast The FutureThe Future

ContextContext

MEME

ControlControl

Discovering the Discovering the

variables that variables that

really matter…really matter…

The Broken Window Theory was

popularized as the basis for the end of

New York City’s crime wave…

Deeper analysis revealed that the real

driver was Roe vs. Wade. Less unwanted

babies= less future criminals.

What does What does success success look likelook like??

NOWNOWPastPast The FutureThe Future

ContextContext

Understanding Understanding

MEME

ControlControl

Understanding Understanding

where you are, where you are,

being clear about being clear about

where you want to where you want to

be and how to get be and how to get

there…there…

Start with Why…Start with Why…

WhyWhy

The Golden CircleThe Golden Circle

1.1. Why? Why? What belief do you have and that consumers

believe about themselves that will make them

choose you?

“ We believe that you are … and that …. ”

2.2. How?How?WhyWhy

HowHow

WhatWhat

The Golden Circle is a communications

model that is aligned with how we

arrive at our choices at a subliminal

and neurological level.

2.2. How?How?How can you make these possibilities real?

“So we…”.

3.3. What?What?What do you have to offer to fulfill this promise?

1. Our Products

2. Our Services

3. Our Experiences

What business are we really in?

The Situation

Where is our real value add?

These are some These are some

other questions that other questions that

have proven to be have proven to be

What is the real issue to solve ?

Who do we serve ?

have proven to be have proven to be

questions that really questions that really

matter…matter…

thank youthank youhttp://tinyurl.com/QuestionsThatReallyMatter

Joseph.deLeon@draftfcb.com

How do we How do we do do what we dowhat we do? ? How do we How do we do do what we dowhat we do? ?

Strategy Concept Matrix

Source: Mainardi & Kleiner, “The Right To Win”, strategy+business (Winter 2010)

Where are your clients on the map?Each quadrant represents a basic school of thought in business

strategy: Position, Concentration, Execution and Adaptation.

Position:

Winners select favorable markets as defined by external forces

Concentration:

Business Strategy & Decision Map

Concentration:

Winners make the most of current core strengths and businesses

Execution:

Winners gain advantage through operational excellence

Adaptation:

Winners develop and overall direction through experimentation &

rapid change