Post on 22-Jan-2018
STRATEGIESFORONLINEBRANDING&REPUTATION
MANAGEMENT
PRESENTEDBY
FEMIFALODUN
Step1:ConductABrandReview
WHOAMI???
10FactorsAffecGngOnlineReputaGon
oneSearchEngineOpGmizaGon
(i)On-PageSEO• HappeningonyourplaRorm• PageGtles• Sitestructure• SitedescripGon• Internallinks• Keywords• Images• Tags• Webmastertoolssubmissions
(ii)Off-PageSEO• Happeningoutsideyourwebsite• MarkeGng• PR• Publicity• Backlinks• Socialmedia• ContentdistribuGon• Referrals• Influencers
75%ofSEOisoff-pageand25%ison-page-Hubspot
twoSocialFootprint
Socialmediaistoday’sWoMandaneffecGvenetworkingtool.Socialmediachannelsaresearchenginestoo!
• Setupbrandedprofiles• Wellwriaenbios
• BeacGveandpublish• BuildrelaGonships• Relevantcontent
• Connect,network,andengage
Whilesocialsharesmayormaynotaffectawebpage’sposiGoninsearchresults,
yoursocialprofilesdefinitelyinfluencethecontentofyoursearchresults.
TreatyourbiolikeabusinesscardorSEOcopy
threeForums,CommuniGes&Groups
• Join&createprofiles• Monitortrends&compeGGon• ListeninonconversaGons
• Contribute• Addvaluetomembers• Seedyourowncontent
fourDomains
• Buy&Registerrelevantdomains
• Acquireasmanyrelatedextensions
• RedirectyettobedevelopeddomainstoyourexisGngsites
• Manageandrenewthem
fiveOriginalContent
• Create• Publish• Distribute• Market
sixReviews&TesGmonials
• PubliclyshareposiGvefeedback
• ManagenegaGvereacGons
• PublishposiGvemenGonsasnews
WHAT’SCOMMONTOALLTHESEWOMEN?
sevenAdvocates&Spokespeople
• Founder/CEO• Keystaff• RelaGves• Clients• Advocates• Ambassadors
Whoisspeakingforyou?TheirreputaGonisYOURreputaGon
VS
eightLocaGon,LocaGon,LocaGon
• Offline:whatpartoftowncanyoubefound?
• Online:whichwebsitesandplaRormsmenGonyou?
• Ecosystems:WhydoTechstartupsthriveinSiliconValley
&Yaba?
nineMaintainingTheReputaGon
ManagementCycle
Listening Analysis
Engagement
useofmonitoringtools,stayingconnected
Response,contentmarkeGng,valuecreaGon.
honestreviewoftrendsandfeedback–posiGve,negaGveorneutral?
tenBrandConsistency
CoreelementsofbrandidenGty
Logo
ToneofVoice
Character
IllustraGons
Photography
TypographyColours
Guidelines
Slogan
THANKYOU