div class=trans-pagebuttonPage 1button div class=trans-image a href=https:reader039fdocumentsusreader039viewer20220303045879f8591a28ab70298b619fhtml5page1jpg target=_blank amp-img class=trans-thumb alt=Page 1: Strategies for ImplementingTracking a Multi-Channel Program src=https:reader039fdocumentsusreader039viewer20220303045879f8591a28ab70298b619fhtml5thumbnails1jpg width=142 height=106 layout=responsive amp-imga divpSTRATEGIES FOR IMPLEMENTING TRACKING A MULTI-CHANNEL PROGRAMpdivdiv class=trans-pagebuttonPage 2button div class=trans-image a href=https:reader039fdocumentsusreader039viewer20220303045879f8591a28ab70298b619fhtml5page2jpg target=_blank amp-img class=trans-thumb alt=Page 2: Strategies for ImplementingTracking a Multi-Channel Program src=https:reader039fdocumentsusreader039viewer20220303045879f8591a28ab70298b619fhtml5thumbnails2jpg width=142 height=106 layout=responsive amp-imga divpINTRODUCTIONSAdam Glazer Managing Partner PartnerCommercep pTodd Crawford Co-Founder Impact Radiusp pJay Engelmayer VP Marketing GlassesUSAcompdiv