Strategies for mobile messaging apps

Sanjana Hattotuwa TED Fellow alumn | ICT4Peace Foundation

discursive terrains

Facebook Messenger Telegram Viber

media dispersion and temporal diffusion

Original production

+ 1000’s

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conversations across geography, timezones, languages, actors, media

strategies for content

• Photography encourages empathy and engagement

• Short-form video is disseminated & seen more (no more than 3 minutes)

• Civility encourages conversation

• Study your enemy

strategies for IM groups

• Geo-fencing / Geo-locating

• Issues

• Pushing out information

• Engagement

thank yousanjanah@gmail.com