Post on 22-Feb-2017
Strategic Storytelling OnlinePresented by Darim Online
Deborah Grayson RiegelMyJewishCoach
Lisa ColtonDarim Online
ATTENTION ECONOMY
Three Elements of a Strategic Story
1. Preparation
2. Organization
3. Passion
Preparation: Know Your Goal
Examples
"When are you going to understand that if it doesn't pertain to me, I'm not interested?"
Candace Bergen as Murphy Brown
Who Are You Trying to Engage?
Preparation: Invade Their Brains What do they already
assume? What do they already
know? What experiences have
they already had? What values do they
hold about this topic? What do they want or
hope for? What are they worried
about?
Organization: Start Strong
Introduction:1. Grab your audience’s
attention2. State your objective3. Establish personal benefit
Organization: Group Ideas by Themes of Three
Chronology Geography Advantages/Disadvantages Causation Extremes and Middle Ground Anything!
Example: Themes of Three
Organization: Make Your Theme Come Alive
Stories and history Word paintings Jewish and secular texts Movies, music and pop
culture Statistics Quotations Metaphors
Example: Theme Come Alive
Organization: End with a Powerful Punch
Conclusion:1. Summarize main
points2. Ask for specific
action3. Close with strong
final statement
Example: End with a Powerful Punch
Passion: Know the 3 Elements
Verbal
Vocal
Non-Verbal/Visual
UCLA
Passion: Know the 3 Elements
Turning Theory into Practice
Prepare: Know Your Audience
Prepare: Know Your Audience
Pay attention to who is commenting and liking, and what sorts of posts they respond to.
Spark Curiosity, & Options for More
Tag and link - easy to click for more
Connect longer and shorter formats.
Spark Curiosity, & Options for More
Tag and link - easy to click for more
Connect longer and shorter formats.
Stream of ConsciousnessGive them a reason to pause, not scan past.
Nice story, but too long
Connecting the DotsLook at collection of posts
Be IN the story, not about the story
Connecting the DotsLook at collection of posts
Be IN the story, not about the story
Above, @sixthandi. Right, @ujafedny
Think in 3’sMake it come alive - words, style/tone, punctuationKnow your audience and their mindset online
Think long term. What does your collection say about you? How has it changed your audience?
Q&A and Discussion
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