Strategic Marketing EvolvesThe changing role of brands in the network age

California School of International Management - San Diego, Lipari - Second Life6 February 2008

David Orbanwww.davidorban.com

Brands are intermediaries

Disappearing Company Man

The birth of the Company

Value as trust

Encounters of the first kind

Disintermediation: immediacy

Face of the new/old values

Face of the new/old values

Networks of relationships

Blogs and social networks

Idea-flows in a flat world

What are the next steps?

Thanks, credits,

contacts:

Image credits:

dashboard: dawnhops

donkey, cola, face: Meanest Indian

malcomx: spcoon

ship: mikebaird

coins: mc559

market: Lucas Jans

clouds: Pear Biter

contacts: luc legay

David Orbansl ‘Davidorban Agnon’

skype davidorbandavid@davidorban.comwww.davidorban.com

Thanks to:

Larry Lessig

Gianni Degli Antoni

Michele Leidi

Wikipedia

Flickr

Google