Marketing & Strategic Planning Programme To Optimise Your Business

PerformanceAidan Harte

WELCOMEAidan Harte

Optimum Results Ltd.

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Ignite – Programme AimWorking in co-operation and partnership with Enterprise Ireland, the programme strives to develop the skills of Managers of indigenous enterprises so as to gain the confidence, knowledge and skills to profitably grow their business in both domestic and export markets.

- In practice, the Ignite programme is a Strategic Management Skills Development Programme with a strong focus on marketing – Domestic & Export

Programme to date…….150 Companies / 200 Participants (1998 – 2007)

Formally evaluated:-

• Clear Direction & Focus• Management Team Approach & Agreement• Strengthened EI Relationship & Support• Results Focused Plan• Formula & Systems for Implementation and Continual Fine Tuning /

Improvement• Strengthened Value Placed on Management Skills Development• Improved Business Performance• More Optimistic Forecasts• Many Others

You Our

Client

Optimum ResultsServices/Supports

GroupNetwork

Enterprise IrelandDA/HRDA& Services

ProfessionalBusinessAdvisors

PBA

Certification

Qualification

WorkshopTutors

Programme Overview & Structure

Tuesday 30th October – Workshop 1

9.30am - Housekeeping / Programme Overview & Introduction- The Process of Strategic Planning for Business Growth & Development- Current Performance Diagnostic Tools- Market Place Positioning

4.30pm - Enterprise Ireland Presentation

7pm - Dinner & Networking

Wednesday 31st October 2007 – Workshop 2

9a.m. - Brief Review- Key Principles of Marketing- The Best Business For Your Business- Cultivating Competitive Advantage- KPIs & MIS

4p.m. - Evaluation & Close

Wednesday 31st October 2007 – Workshop 3

9a.m. - Brief Review- Key Principles of Marketing- The Best Business For Your Business- Cultivating Competitive Advantage- KPIs & MIS

4p.m. - Evaluation & Close

9th January 2008 – Workshop 4

9.30a.m. - Design for Competitive Advantage

- EI Design Unit

13th February 2008 – Workshop 5

9.30a.m. - Managing People, Leadership and Change

March 12th 2008 – Workshop 6

• Selling Skills

• Presentation Skills

• Customer Relationship Management

Date – April 16th 2008Workshop 7

• Programme Review Forum – Optimisation• Defining the High Growth & Profitability Factors• Personal Development• Identify Barriers & Answers• The Presentation Of The Plan• Next Steps / Further Needs / The Post Programme

Presentation of Plans: 28th May 2008

The Professional Business Adviser (PBA)

… your one to one Mentor / Coach / Advisor / Facilitator / Trainer

1. Verify Your Understanding Of Workshop Content

2. Facilitate & Challenge Your Thinking

3. Facilitate The Development Of The Growth & Improvement Plan

Evaluation…..

• How will we know if this programme has been a success?

(Ref. Don Kirkpatrick / Dr. Jack Phillips)

Confidentiality !

Who Are You? Why Are You Here?

• Name & Company

• How Long Established, Location, Numbers Employed

• What Do You Do?

• Customers & Markets

• Business Challenges

• Expectations From The Programme

Workshop 1

The Process of Strategic Planning for Business Growth and

DevelopmentAidan Harte

The Entrepreneur

(Entrepreneurial Behaviour)

The Doer/ Technician/

Worker

(Working “Hands On”)

The Manager

(Management & Leadership)

Over 90% of its time off course!

Standing still will really have him moving backwards!

Your Challenges & Experiences Of Developing Business Plans

• For whom?

• Did They Work? …… Why?

• What Would Improve The Process?

• Key Ingredients & Aspects of a Growth & Development Plant?