48PartTwoStrategicAnalysis Tlw athl eti(: shoe illdustl)' segmellts illto the St'liOllS athletes(small ill J1umherbllt in/-luelltd),the IVcekcl1(1 w,lITiors, and the G1S1WIW(:'('C:lIISC'()I ' lhc ' il'n 'S() III'('C'.':llIdIIloli \': llioli . Disl'upti v('ilillova tioll s,in(,OIlIT;( ' 11[Fonv' "I , ,llIdcOlllpetellCiesandth'lt providefewsynergies. \1I('asttlliTeplwnoJll enaC\" 1' (011);11' a str.ploiting('\cesscapacityistheLos Allgell's,sports('lllpirt'01'.Jt:ny1311'-;,S, 13IIS,SOWIl.SIClllrsportsteallls,includingthe 1,ake'!",shClsh,tlJa11teanlandtIll'Killgshmley tealll,all0[' whichplayinhisJ7,.SOOs('atF01"l111i,llldap[l('arOilIlisPrime'Ti('kctrt-'giollalcahlechann('l,whichrcaclw,s II(',lrlv16 Illillioll110111('S,TIl('tl'alll,eralionsthatcal1addcapacity jllStbyaddillg ,I 1>lllt!)llto ;lCCCSSanotl1 Mol'(' di v(' rsiricdFinns I, 'lit!toslIlfer ('ronlsprcadill gtheir ],( ' SOIll'C('Sandclr1tur('toobroadl )"resultingill a I I " III('(,dahilityto g,linelT-ici(' nci ("'salldIllarkl'l leadl'l'ship,Morei'ocll sedrirl11s,COII"' I SI,l v,mayhndit diiTiculttolli anagemarketdynall1i csbecausl'or whatisknll cd ', I ral('gicstl1hhol'lllless"inChaptnH,Inane;(amplcof 11loderakdi ver sifi cation, 111 i1llglr,CincinnatiIkll kVl'i'ag(>ditslocal capahiliht 'sduringthc I10 cn"atl' a significant businl'ss 11)' providiil g call-c(, nt f-,],alld hack-olri('1'sClv ices I" oili erCOll1pani(>s,1 2 As ar('s ldt ,thl' l 'OI\lI)'