© 2009. STRATACACHE. All Rights Reserved. 1

STRATACACHE Digital Media Solutions

IntroductionChris Riegel

October 30, 2009

Expectations1

STRATACACHE Company Background2

3

4

5

STRATACACHE Future

ActiVia Overview

Questions and Answers

Agenda

What is Digital Signage and Why are we here?

• Software/Hardware/Transport/Media/Operations

• Creation – Presentation – Measurement

• Media vs. Merchandising

• Brand vs. Product

STRATACACHE Background

• STRATACACHE is a profitable, privately held (non-VC) software and managed services company founded in 1999 (100+ Employees Worldwide)

• Over 1.2 million software and appliance installations worldwide

• Headquarters in Dayton, Ohio; sales and service offices in U.S., Canada, EMEA, and APAC

• STRATACACHE focuses on customers with 100 or more distributed, edge sites (1.9M such sites in North America)

OmniCast Team Boston

SuperLumin Team: Salt Lake City

Adv. Research Team Santa Clara

HQ Team Dayton

ActiVia Team Montreal

STRATACACHE Team

STRATACACHE 2009-2010 Projects

• 2008 we deployed over 25,000+ media players• 2009 we will deploy between 65,000 and 75,000

media players• Project Pipeline of over 120 new network projects in

2009-2010 representing over $1.3B in new network investments

• Growth of Media Networks in North America (specifically the U.S. & Canada) is reaching critical mass even with the current economic challenges

• STRATACACHE market – 70% North America, 10% EMEA, 20% BRIC

Corporate Headquarters

• Corporate HQ• 60,000 SF• 7x24x365• Dayton, Ohio• 10GB/S Bandwidth• Redundant Links• Generator Power• HQ, Support, Engineering, Operations

Who We Serve Today

Some of Our Larger End Customers: (2,500+ Devices Each):

Who We Serve Today

Tier 1 Partner Offerings • Based on STRATACACHE Technology:

2007-2008• 1,840 sites – 2,120 Digital

Signs for Apple iPhone Launch• Largest and Highest Profile

U.S. Digital Signage Project in 2007

• 400 Experience Stores (12 Displays Per Store)

• 4,200 Guided Selling Kiosks (GSKs)

Who We Serve Today

Retail Digital Signage: Apple iPhone Launch & Full-Store Media

Who We Serve Today

Who We Serve Today

Retail Digital Signage/IP-BTV:

Private Video System – Associate Training2007• 2,600 sites – 1 IP/DS Player

per store• Deployed 2,600 sites across

North America in 82 Days• Vendor Project Award for top

IT project of 2007

Who We Serve Today

Retail Digital Signage:

Convergent - STRATACACHE

2007• Branch Retrofits (Manhattan),

“Wrap yourself in Blue” campaign

Who We Serve Today

Digital Out of Home:

2009• Exclusive global provider of

technology and services to Bloomberg Out of Home

• Deploying from 2009-2010 to 100,000+ global locations

STRATACACHE Product Offering Footprint

End Customers:

• Perpetual License (Purchase and Annual Maintenance)

• Managed Service (Including Transport and Field Service)

• Software as a Service (SaaS) – Per Player Per Month

ActiVia for Media

• ActiVia for Media is the worlds most advanced and scalable media device management platform

• Digital Signage, Live and On-Demand Video• Current Release: 3.3.1

• Linux Core (Three Server Mods – Supports Clustering)• Full RBAC (Role Based Access Control) of 1 to 10,000

concurrent users (User and Group Management)• Content Repository, Content Management, Meta Tagging• Scheduling, Single & Multi-Layer with Regionalization• Scales to as many as 250,000 concurrent media devices• Windows or Linux Player Devices• Integrated OmniCast Distribution• Full Reporting Module• Integrated System Alerts & Alarms (fwd to external SNMP)• Advanced Features o Audience Measuremento Interactive Merchandisingo Bluecasting

ActiVia for Media

Media Player Software

• Windows or Linux based ActiVia software agents for third party hardware

• Full API set

• Full RSS and Dynamic Database Support

• Comprehensive integration and testing services

• Documentation

• Ongoing (Tier 3) Engineering Support

ActiVia for Media

STRATACACHE Media Player Key Features

• Ability to control ANY RS-232 or IP manageable display – status – health –monitoring – alerting – volume

• Scheduled display controls by time/by group• Auto-Install – Auto-Provisioning of software/players• Cellular connectivity options• Auto-population of regionalized content• Easy management of groups• Full audit reporting of play plus advertiser screen audit of

live play• Full PC or Appliance-based options

Simple Interface

Content Repository – 3 Step Rule

Screen Layout

Simple Scheduler

Status Monitoring

Common Entry Point – Browser Access

Role-/Scope-Based Presentation

Distribution Channels/Rules

Ingest Media

Review Media

Screen Layout

Schedule Multi-Layer Playlists

Daily – Weekly – Monthly Schedules

Visual Status Monitoring

Visual Status Monitoring

Service Monitoring

Active Device Management

ActiVia Auto Remediation Capability

• Alarm Manager

• Alarm Events vs. Alarm Triggers

Template or Ad-Hoc Reporting

Reporting

New Feature: Audience Measurement

Features/Possibilities• Number of viewers• Dwell time calculations• Facial recognition – gender

and skin stones• Demographics• Pinpoint message targeting• Content placed in storage on

media player for playout when triggered

• Concrete ROI data

New Feature: Dynamic Merchandising

Features/Possibilities:• Vary message by viewer • Male or female• Age• Race or ethnic origin• Put the proper product

message in front of the viewer

• Conditional messaging (weather, inventory)

Features/Possibilities:• Deliver content to Bluetooth-enabled devices• Use Bluetooth and WiFI to deliver content fast and

free to customer cell phones• Server is installed at relevant site with Internet

connection• Server locates all detectible

Bluetooth devices within 10 meters• Cross reference unique Bluetooth

ID and against central database• Based historical record, deliver

content customized to the device• Best suited for locations with a few

minutes of dwell time• Deliver various types of media:

text, stills, animation, video, interactive apps

New Feature: Bluecasting | Proximity Merchandising

Why Choose STRATACACHE?

• STRATACACHE is a STABLE long-term business partner• We have the best technology in the business• We can help Cox build a global, scalable platform for

digital signage • STRATACACHE understands partnerships and is

dedicated toward serving partners like Cox.• STRATACACHE has great product engineering,

integration and support teams to ensure the success of your projects.

Q&A

Chris RiegelCEOcriegel@stratacache.com800-244-8915 x106