Escaping the zOMBIE DATA APOCALYPSE

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Re-StoryingBusiness Anthony Tasgal POV March 9th 2017

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Man of Many Lanyards

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@taswellhillanthonytasgal@yahoo.co.uk5 PART 1. HOW WE LOST THE PLOT PART 2. STORIES ARE OUR UNIVERSAL LANGUAGE PART 3. START FROM STORY

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@taswellhillanthonytasgal@yahoo.co.uk6 PART 1. HOW WE LOST THE PLOT

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@taswellhillanthonytasgal@yahoo.co.uk7Arithmocracy* A system or ruling class which derives its power not through intelligence or merit but through their access to and command of numbers, many of them large and largely spurious.

* Tas

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@taswellhillanthonytasgal@yahoo.co.uk8ATTENTION SPAM

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@taswellhillanthonytasgal@yahoo.co.uk9ESSENCECORE VALUES (3 only)WHATS THE PERSONALITYWHAT ARE THE FACTS, TRUTHS, HOW DOES This Brief MAKE ME FEEL

WHAT ARE PHYSICAL REWARDSWHAT DOES WRITING THIS SAY ABOUT MEMasculine Yet Strangely Feminine

RationalI have a larger mortgage than I should haveBlah Blah BlahClient FactsASA stuffAnything to get Account Man off my backPassion Trust More Passion Not Really CreativeOh, and Innocent

Like Apple, pleaseDead InsideI want to keep my jobIs This You??!One of a select group of about 13 wordsBranson, Jobs, Roddick, Einstein, You Get The Idea Passionate

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@taswellhillanthonytasgal@yahoo.co.uk10NUMBERS NUMB US

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@taswellhillanthonytasgal@yahoo.co.uk1111

11 Behavioural Economics is not just an arcane academic In 2011, Kahneman was named by Foreign Policy magazine to its list of top global thinkers. His book Thinking, Fast and Slow which summarizes much of his research, was published and became a best seller and was described as a landmark in social thought

@taswellhillanthonytasgal@yahoo.co.uk12Behavioural Economics Shows Humans are not rational information processorsWe dont think the way we think we thinkSurprise Cuts ThroughTelling People Doesnt WorkEmotion and Impression management do

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PART 2. STORIES ARE OUR UNIVERSAL LANGUAGE

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@taswellhillanthonytasgal@yahoo.co.uk14Storya)creates self.b)establishes identity and status.c)builds trust and empathy.d)is playful.e) is gossip-worthy.

f)but most of all it is our universal and natural language.

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@taswellhillanthonytasgal@yahoo.co.uk15SEMAVORES

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@taswellhillanthonytasgal@yahoo.co.uk16THE BRAND ISA TRIBE OF SHARED MEANING Tas

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@taswellhillanthonytasgal@yahoo.co.uk17best communicated as a story....

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@taswellhillanthonytasgal@yahoo.co.uk19Stories are patterns with meaning.

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@taswellhillanthonytasgal@yahoo.co.uk23MASSAGING NOT MESSAGING

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@taswellhillanthonytasgal@yahoo.co.uk24 PART 3. START FROM STORY

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@taswellhillanthonytasgal@yahoo.co.uk25Stories Translate Information Into EmotionTo Create Empathy

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@taswellhillanthonytasgal@yahoo.co.uk26The story skeleton 1. Make People Care2. Have A Golden Thread3. Characters Trump Facts

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@taswellhillanthonytasgal@yahoo.co.uk271. Make People Care

@taswellhillanthonytasgal@yahoo.co.uk28Storytelling Makes Us Care

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@taswellhillanthonytasgal@yahoo.co.uk29 Make Me Care About Your Brand/Company*How do I feel about you/r brand [not what do I think about it]?FEELINGS NOT FACTSFrame it as a story so people care and feel involved WE CARE ABOUT PEOPLE, NOT THINGS*Or presentation

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@taswellhillanthonytasgal@yahoo.co.uk312. Have A Golden Thread

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@taswellhillanthonytasgal@yahoo.co.uk333. Characters Trump Facts

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@taswellhillanthonytasgal@yahoo.co.uk36Wideroe

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@taswellhillanthonytasgal@yahoo.co.uk37NUMBERS NUMB USSTORIES STIR USPROVEMOVE

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Creating a BOTTOM UP Culture of StorytellingCOLLATECELEBRATECIRCULATECREATE

Strictly Structured Insightfully InspiringMemorably MeaningfulPersuasive POV Language-LedEmotionally Empathetic Always be SIMPLE

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@taswellhillanthonytasgal@yahoo.co.uk42The King Died and Then The Queen Died

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@taswellhillanthonytasgal@yahoo.co.uk43The King Died and Then The Queen Died of Grief

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