The Latest Way to Tell Your Organization’s Story

#NPWStorify

Agenda1. Introductions2. Successful Live Tweeting3. Anatomy of Storify4. Create your own Storify!

#NPWStorify

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TWEET THIS NOW!

Learning about #Storify & live-tweeting from @yergeaus & @AnnaWright27 of @wca4kids at today's @NPWestchester Marketing group. #NPWStorify

What is Live Tweeting?

#NPWStorify

What is Live Tweeting?

#NPWStorify

•Using Twitter to promote an event and share content as it is happening

•Dialogue based-give a sense of what is occurring at the event

What is Live Tweeting?

• Tweet key content from each speaker • Tweet pictures/videos, especially from rallies,

marches, etc.• Decide before the event what your goal is by live

tweeting• Record of the event and what was said?• Key takeaways?• Support for policy or funding changes?#NPWStor

ify

When should I live tweet?

#NPWStorify

When should I live tweet?

• When there is dialogue/conversation• When you want to extend reach

beyond the people in the room• To elevate an issue or a concern• Remember: Twitter is public and

easily shared, construct tweets carefully #NPWStor

ify

TWEET THIS NOW!

Use live tweeting to help capture conversation, build support, and share knowledge learned with others not in the room #NPWStorify

When should I live tweet?

• Public education events• Learning opportunities• Press events• Legislative action• Raise awareness• Rallies

#NPWStorify

When should I NOT live tweet?

• Use your judgement• Board meetings• Workgroups• “Closed door” meetings• Most fundraising events

#NPWStorify

How do I encourage live tweeting?

#NPWStorify

How do I encourage live tweeting?

• Create event hashtag• Assemble a tweet team• Provide handles and sample tweets• Remember: Make it as easy as

possible!

#NPWStorify

TWEET THIS NOW!

Encourage #livetweeting by making it EASY! Provide event hashtag, handles and sample tweets to attendees. #NPWStorify

How do I encourage live tweeting?

• Designate a tweet captain to monitor tweets

• Preschedule a few generic tweets• Bring a laptop or tablet

#NPWStorify

Anatomy of Storify

#NPWStorify

What is Storify?

• Digital curation tool used to search for elements from content spread across different social media to create a coherent narrative

#NPWStorify

Pull from existing sources

#NPWStorify

Pull from existing sources

Search hashtag or user here

All results displayed

#NPWStorify

Provide commentary

#NPWStorify

• Arrange content in strategic order• Add narration• Remember: You are telling a story

about your organization, mission, or issue

Tips for a great Storify

• Create shortly after event• Variety of users• Include images• Add short narration• Keep to one page

#NPWStorify

TWEET THIS NOW!

Use #Storify to creating compelling stories about your organization or mission and share with supporters. #NPWStorify

Share your Storify!

• Share on your social media pages• Notify users quoted in your story• Send to supporters• Repurpose/reuse

#NPWStorify

Example

Raise the Age Town Hall Meeting

#NPWStorify

Let’s Create a Storify!

#NPWStorify

Let’s Create a Storify!

• Create an account: storify.com • Choose your topic• #NPWStorify• #NFPSummit• #GiveLocalWP

• Pull in your content#NPWStorify

Contact Us:

Westchester Children’s AssociationTwitter/Facebook: @wca4kids

www.wca4kids.org 914.946.7676

Anna Wright – awright@wca4kids.org

Sarah Yergeau – syergeau@wca4kids.org