STORE LAY-OUT

Lay-out means arranging/placing the furniture fixtures and check-out in a store. It is just like the skeleton of a human body.It is also a part of the AMBIENCE. Flooring ceiling, light, furniture and color constitute the AMBIENCE of a store.

The basic things of LAY-OUT

F – FUNCTIONALA – AESTHETICC – CUSTOMER ORIENTEDE – ECONOMICALS – SALES ORIENTED

TYPES OF LAYOUT

MOUSE TRAP LAY-OUT.OutdatedEntry and exit restrictedE.g. Subhiksha

EXPRESS LAY-OUT.Wider aisle gives the feel of express highwayIn bigger stores stoppers should be usedE.g. D-Mart

Express Layout

Cont…

BLOCK LAY-OUT. Allocation of floor space.Different blocks for different category.E. g: Department store

GRID LAY-OUT.

Rows of gondolas facing check-out.E. g: Supermarkets, C-store

Block Layout

Block Layout

Grid Layout

Cont... RACE TRACK LAY-OUT.

A highway inside big store.E. g: All department stores. Combination of block and race layout. E. g: Garment store

BOUTIQUE LAY-OUT. Free form lay-out.E.g:@Home , furniture malls

Free Form Layout

PRINCIPLES OF LAY-OUT

Leave 50% shop floor vacant for aisles in food division,supermarket, C-store etc and 100 sq ft per check out should be vacantBigger the store, wider should be the aisle. C-store: 4.5 ft Super market: 5-6 ft Hypermarket : 8-10 ft, main aisle - 20 ft.All checkouts should be in a row with numbering.At least 6’ to 8’ should be left vacant in the front and back of the checkout. In hypermarket it may be 12 to 20 ft

Cont…

All gondolas should face the checkouts.Make provision for baggage stand near entryUse signage.Make provision for gondola end.Make provisions for dump display. Make CRM counter near the entry.Escalators / Ramp must in multi storied building

Cont…

Left in – Right outUse shelf talkers/ vertical banners.Regulate entry / exitBig parking a must for bigger stores / hypermarkets.Wall ceiling is not required.Use of dump display where two broad aisles meet.

Cont…DEPARTMENT STORE

Less checkoutsSpace not necessary in the back of the counter. It may be wall touching.Blocks are given for categories / browsers.Lavish use of MannequinsUse browser top for rate, brand,size etcLess racks more browsers