Post on 22-May-2020
Disruptive Technology Forces Driving Opportunity
Laura DuBois, Program Vice President
Storage, eDiscovery and Information Governance
What are Today’s Leading CIO
Challenges?
2
Source: IDC End-User Survey, July, 2013, N=308
0.6%
18.2%
27.9%
28.9%
29.9%
35.4%
38.3%
47.4%
50.6%
Other
Effectively leveraging big data
IT staff productivity, headcount and skills
Making effective use of cloud
Improving business agility and IT credibility
Dealing with the impact of mobile devices
Disaster recovery / high availability capabilities
Security, Compliance and change control
Cost/constrained capital budgets
0% 10% 20% 30% 40% 50% 60%
Why does this
matter ..….
Strategies Transformative to the
Business
3
Apps…
Engage …
Show …
Predict …
“Monetize”
Help… Available
now ….
Same Objectives are Driving Adoption of
Disruptive Technology
Flash-enabled Software Defined
Cloud Services Data Protection
Flash Becoming a Component of
Every Data Center
Virtual
infrastructure
Performance and
energy/space
Growing use
cases
Usage 51:49
Flash-enabled
Write
minimization
$/GB declines
SSD
PO HDD
CO HDD
$.692
$.183
$.034
Projected $/GB 2017
Spending Across Multiple Vectors
Source: IDC Reports #240424, 244353, and 244353 1: CAGR is 2012-2017 unless otherwise noted 2: CAGR is 2012-2016
2014 Spend and CAGR 1
AFA $0.8B
58%2
E-SSDs $4.2B
27.2%
2
Hybrid $8.3B
21.1%
3
3: External systems
Use case: tier, indices, metadata
Capacity needs
Application specific or MWL
Available data services
Write minimization/overhead
Storage protocols supported
Opportunity! Flash workloads need protection.
Flash-enabled
What is Software-Defined
Storage and Why Does it Matter?
Software decoupled – commercial or open
Runs on commercially available, off the shelf hardware
Software
Defined
Software-defined Storage
Persistent
data stores
Internal
External
Cloud
Object
noSQL
Data
organization
Object
Block
File
Delivery
model
Software-only
Appliance
Cloud service
Hyperconverged
Storage
services
Metadata Mgmt
Federation
Access Interfaces
Data Services
Management/QoS
API Access
Opportunity: Commercial Software-
defined Storage
Market 22.5% CAGR
• Overall storage at 3%
Motivations and drivers
8
$2.8B
Revenue ($B)
$1.5B
2017 2014
Source: IDC’s WW Software-defined Storrage Taxonomy #240500
Software
Defined
Opportunity! Software only AND Appliance Offerings.
CSP
Enterprise and MSPs
Small and Mid-size
9
Changes: Protection and Recovery
Landscape
Physical Virtual
Backup
Back-office
Structured
Data center
Data only
300 GB
Initial SANs
+ Options
C-level focus
+ Unstructured
+ Edge
Data and image
Multi-TBs
Silos
Native formats
-as-a-Service
++ Objects
++ Endpoints
Storage pooling
Search/Analytics
Reuse
Performance Consolidation “Information
‘matters”
In the Past … Today … In the Future …
Data Protection
Information Matters. Measuring the
Cost of Downtime
$224,952
$498,958
$1,659,482
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
1000-4999 (n=106) 5000-9999 (n=72) 10000+ (n=87)
Mean Cost of Downtime/Hour
10
Q:For your most mission critical application, what is your estimated cost of downtime per hour?
Source: Storage Quickpoll, 2013, n=307
$12M Savings
$4M Savings
$2M Savings
Opportunity! Measure Value through Faster RTOs.
Converged, Integrated and/or
Engineered Systems….
11
Data Protection
Opportunity! Deliver Software as an Appliance.
Purpose Built
Backup
Appliances
Integrated
Target
$3.4 B Market Opportunity
Vendor Rev Y/Y
Growth
1. EMC $498.7 10.7%
2. SYMC $108.5 21.9%
3. IBM $53.6 2.3%
4. HP $30.6 -20.1%
Q2-14 Vendor Performance
Adoption of Public Cloud?
3.3 3.4 3.5 3.6 3.7 3.8 3.9 4
New apps
Web
Server IaaS
IT Mgmt apps
IT Help desk
Storage IaaS
Personal productivity apps
Mobile apps
Collaboration apps
Data backup/Archive
12
Cloud Services
Q. How likely are you to adopt public cloud services for …
Doc #242464 / Aug 14, 2013, N=493
Opportunity! Archiving as a Service.
Archiving Market Dynamics
Today
13
Backup as archive
Market consolidation
Cloud/SaaS
Expanding content
Fourth driver or #1 driver
Role of analytics
Cloud Services
Use the Cloud as a Target for
Recovery?
14
SLA
Cost
DR Site
WLs
• Platform agnostic
• VM and application aware
• Multi Hypervisor
• Offload host/application
• Controlled automation
• Replication options
• Management integration
• Multi-site / multi-cloud
Cloud Services
Opportunity! Recovery as a Service.
Summary: Disruptors Drive New
Opportunities
Software Defined
Cloud Services
Flash-Enabled
Data Protection
Disruptive
Technology is
Creating New
Opportunities
Opportunity: Symantec and You
Identify flash workloads • Not all AFAs and HFA have full suite of data services
• SLA driven, mixed workloads require range of services
Customer appetite for Software-defined storage • Software stack coupled with COTS or Appliance
• Opportunity scale out file/obect based storage offering
Protect and extend with appliances • Leverage as mechanism for hybrid cloud
• Extend value proposition with more use cases
Go after the untapped cloud services opportunity • Recovery to and in the Cloud
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Laura DuBois
Program VP, Storage and GRC Infrastructure
ldubois@idc.com @baldydubois
+1-508-988-7990
http://blog.idcstorage.com
Thank You!