Steve Petranik's SPJ social media talk march 2014

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Steve Petranik's presentation at SPJ Regional's "Wave" conference at University of Hawaii at Manoa. March 2014. Petranik moderated a panel on social media in journalism.

Transcript of Steve Petranik's SPJ social media talk march 2014

Journalism inthe Era of Social Media

Steve Petranik, Hawaii Business magazine

Perri Collins, AZ Big Media

Jared Kuroiwa, KHON2

John Temple,John S Knight Journalism Fellowships

Gene Park, Honolulu Civil Beat

Info from Pew State of the Media report

Digital-only News Sites

• BuzzFeed: Click bait only?

Digital-only News Sites

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

Digital-only News Sites

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously?

Digital-only News Sites

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

Digital-only News Sites

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

• Huffington Post: Just America?

Digital-only News Sites

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

• Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year.

Digital-only News Sites

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

• Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year.

• Quartz: Never heard of it?

Digital-only News Sites

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

• Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year.

• Quartz: Never heard of it? Business/economics site is just two years old but has reporters in London, Bangkok and Hong Kong.

Digital-only News Sites

How Many Digital Bodies

(In other words, jobs)

How Many Digital Bodies

(In other words, jobs)

• About 5,000 full-time professional jobs at nearly 500 digital news outlets, most of which were created in the past half dozen years.

How Many Digital Bodies

(In other words, jobs)

• About 5,000 full-time professional jobs at nearly 500 digital news outlets, most of which were created in the past half dozen years.

How Many Newspaper

Bodies(In other words, jobs)

How Many Newspaper

Bodies(In other words, jobs)

• Most reporters and editors in the news business still work for traditional newspapers.

How Many Newspaper

Bodies(In other words, jobs)

• Most reporters and editors in the news business still work for traditional newspapers.

• From 2003 to 2012, 16,200 full-time newspaper newsroom jobs were lost.

How Many Newspaper

Bodies(In other words, jobs)

• Most reporters and editors in the news business still work for traditional newspapers.

• From 2003 to 2012, 16,200 full-time newspaper newsroom jobs were lost.

• Still declining: Jobs down another 6.4% in 2012.

New Players, New Money,New Approaches

New Players, New Money,New Approaches

Jeff BezosAmazonWashington Post

New Players, New Money,New Approaches

Jeff BezosAmazonWashington Post

John HenryInvesting, Boston Red SoxBoston Globe

New Players, New Money,New Approaches

Jeff BezosAmazonWashington Post

John HenryInvesting, Boston Red SoxBoston Globe

Pierre OmidyareBayHonolulu Civil BeatFirst Look Media

Not Just Big Players• 80 members in the Investigative News Network

Follow the Money

Follow the Money

News: $65 billion a year in revenue in U.S.

Follow the Money

News: $65 billion a year in revenue in U.S.

Video games: $93 billion a year globally.

Follow the Money

News: $65 billion a year in revenue in U.S.

Video games: $93 billion a year.

Google: $58 billion a year.

Follow the Money

News: $65 billion a year in revenue in U.S.

Video games: $93 billion a year.

Google: $58 billion a year.

Social Media and News

Social Media and News

• 50% of social network users share or repost news stories, images or videos

Social Media and News

• 50% of social network users share or repost news stories, images or videos

• 46% discuss news issues or events on social network sites.

Social Media and News

• 50% of social network users share or repost news stories, images or videos

• 46% discuss news issues or events on social network sites.

• Roughly 1-in-10 social network users have posted news videos they took themselves.

Social Media and News

• 50% of social network users share or repost news stories, images or videos

• 46% discuss news issues or events on social network sites.

• Roughly 1-in-10 social network users have posted news videos they took themselves.

• 11% of all online news consumers have submitted their own content

How Many Users

Getting News on Facebook

How Engaged?

• Visitors who come to a news site through Facebook or search display have far lower engagement with that outlet than those who come to that news website directly.

Who is active?Percentage of users for each site

Who is active?Percentage of users for each site

Who is active?Percentage of users for each site

Who is active?Percentage of users for each site

Who is active?Percentage of users for each site