Steve Barnes Sales & Marketing

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Transcript of Steve Barnes Sales & Marketing

SALES & MARKETINGSteve Barnes

Brand Building

THE 100 TOP BRANDS The world’s most valuable brands

RANK BRAND VALUE 1 COCA-COLA $68.95 Billion 2 MICROSOFT $65.07 Billion 3 IBM $52.75 Billion 4 GE $42.40 Billion

5 NOKIA $35.04 Billion 6 INTEL $34.67 Billion 7 DISNEY $32.59 Billion 8 FORD $30.09 Billion 9 McDonald's $25.29 Billion 10 AT&T $22.83 Billion Data: Interbrand, BusinessWeekLink: www.businessweek.com/pdfs/2001/0132-toprank.pdf

Online / Mobile Marketing

mynokialink.com

Sports Marketing

Sports Marketing

Stadium Concert Tours

Music Marketing

Alliances & Sponsorships

Grassroots Marketing

Nokia Ranked #1 in all Categories

Highest Sales Margins

Sales Revenue & Units

Revenue Growth

Market Share

Share Channel Advertising

Share Retail Promotions

Share POS Space

Share Brand Recommendations

Results

Sales & Marketing Strategy

Strategic Marketing through Better Branding, Improved Trade Relationships

and Superior PromotionsBy Shawn Clark

Endorsed by American Marketing Association

Featured in

Achievement Awards

1st PlaceMarketing Effectiveness

1st PlaceVideo Production

American Marketing Association

1st PlaceBrand Recall

THANK YOU!

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