Post on 14-Apr-2017
Steps to a Successful Social Media Marketing Strategy for your Business
http://Econcero.com
The Digital Landscape
• The 3 Phases of the Web
– Phase 1: Portals
– Phase 2: Search Engines
– Phase 3: Social Networks
The Digital Landscape
• The Numbers: What has happened since 1990?– First Website in 1990– 130 Web Sites in 1993– 16 Million Users in 1995– 738 Million Internet users in Asia in December 2009 – 252 Million Internet users in North America in 2009– 90 Trillion – The number of emails sent on the Internet in 2009– 234 Million Websites in 2010– 247 Billion – Average number of email messages per day – 30 Billion – Photos uploaded to Facebook per year 2010– 2.0 Billion Users in 2011
The Digital Landscape
The Digital Landscape
The “Numbers’ Problem”
• Over 500 million websites• More than 155 million blogs• Nearly 800 Million Facebook Users• 2 Billion Internet Users • 1 Trillion Facebook page views - 2011
The “Noise” Problem in 60 Seconds
• 700,000 searches• 600 Videos are uploaded to YouTube• 80,000 Facebook Wall posts
Why Social Media Marketing?
Why Social Media?
• Social Media Amplifies your Content
Why Social Media?
• Makes you Stand out from the Crowd
Why Social Media?
• Networking on Steroids
Why Social Media?
• Accelerates the Spread of your Brand
Why Social Media?
• Your Business Can Self-Publish
Why Social Media?
• Global Word of Mouth