Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

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Transcript of Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

© 2017 CSOFT INTERNATIONAL

World’s First

Mobile

Translation

Ecosystem

For Agile, Global Businesses

Big Translation

3.6 Billion Bilingual People

Continuous Translation

• Businesses now demand high quality translation fast and on a continuous basis.

• Agile translation with “Big Translation” using the network effect.

Multichannel Translation

• We live in a multichannel world in which information is fast-changing and distributed through many channels.

Instant Human Translation

• It’s like Google Translate, but powered by human translators from around the world.

Changed Expectations

• The hyper-connected world has radically changed basic customer expectations about speed. Fast delivery is no longer a matter of weeks or days; it’s now minutes and seconds.

Time is Money• Translation in Minutes instead of

hours and days.

Digital ExplosionIn an Internet Minute…

12k Hotels Booked

5k Restaurant Reservations

18k New Support

Requests

15k Product Reviews

21M MessagesWhatsApp

$204k in Sales @ Amazon

2.4M Search Queries

347k New tweets

Always-on Translation• Content is becoming smaller, more

fragmented, and in need of on-demand translation in minutes and around the clock.

• Legacy localization services are no longer sufficient in meeting these always-on, agile, and fast translation requirements of the digital age.