Tos t i tos "Race to the Bow l " Campa ign

Social Marketing Solutions Facebook & Social Media

Widget Ads & Applications

Microsites & Mobile

Integrated"Social Marketing"Campaigns "

engage customers and prospects through distributed content and applications.

Using Facebook Ads + Applications to Amplify Social Momentum

Engage Share Interact

Targeted Impressions •  put content in context •  earn attention •  convert to interaction

Organic Impressions •  extend reach & response •  leverage relationships •  connect communities

Engagement Applications

Facebook Page

  A nationwide contest for the Fiesta Bowl, run entirely inside a Facebook Page"

  Contest submissions, integrated with newsfeed"to drive awareness   17,779 people became fans   39,477 unique visitors   597 wall posts   1098 entries with photos

  >13MM social impressions generated through sharing and newsfeeds

Tostitos "Race to the Bowl" Campaign

Social Marketing Amplifier ROI

  Make sure your content is compelling"(don't be boring)

  Think of it as a program, not a project."(plan for some ongoing management)

  Focus on creating social momentum:   Be naturally noisy (newsfeeds, notifications, etc.)

  Empower everyone as an evangelist (easy sharing)   Know your influencers (and get their attention)

Lessons learned from 20+ Social Marketing Campaigns

Kevin Tate kevin@stepchangegroup.com

Thanks!