P A R T 2 - W O R K B O O K

W E L C O M E T O P A R T 2

Go through each of the questions in this workbook and write down your answers. If a question is not applicable to you or your product / service just skip it.

The answers from Part 2.1 and Part 2.2 will help create the copy for your eBook. They will cover basic questions about your product or service while also challenging you to think deeper about what you do for people and why they should even care.

In part 2.3 you’ll use your answers to craft a compelling call to action that get’s leads to take the next step and become a paying customer.

Feel free to print this workbook out or use a PDF editor to add in your notes.

Let’s get started!

Indicate which product or service you’re going to sell.

P A R T 2 . 1

Who is the product for? Describe your ideal customer.

C T C K W O R K B O O K

What pain(s) does your product or service solve for people?

What are 2-3 alternative solutions your product compares favorably to?

What’s top 3 “pre-buying questions" people have about your product or service? (frequently asked questions)

C T C K W O R K B O O K

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P A R T 2 . 1

Links to 2-3 articles or pieces of content you’ve published in the past that relate to the product or service you’re selling.

What do potential buyers need know first (if anything) in order to get started? Kind of like “prerequisites.”

C T C K W O R K B O O K

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P A R T 2 . 1

What are the signs or signals people should watch for that tells them it’s time for change?

Essential features prospects should look for in the product / service you’re selling.

C T C K W O R K B O O K

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P A R T 2 . 2

Positive consequence of purchasing your

product / service.

C T C K W O R K B O O K

Negative consequence of NOT purchasing your

product / service.

P A R T 2 . 2

Are there any options for customization? What are they?

What to expect during the buying process.

C T C K W O R K B O O K

P A R T 2 . 2

Questions they should ask that they might have overlooked.

Things people should avoid / mistakes people make when buying.

C T C K W O R K B O O K

P A R T 2 . 2

How to get the most value out of their purchase.

Anything else they should consider?

C T C K W O R K B O O K

P A R T 2 . 2

Why is your product/service their best choice? (experience, selection, etc.)

What should your readers do after they consumed your content? What’s the next “natural” step.

C T C K W O R K B O O K

P A R T 2 . 3

Why it’s a smart time to “act now”? (limited quantity, available for limited time, etc.)

How does it benefit them by taking the next step?

C T C K W O R K B O O K

P A R T 2 . 3

W H A T T O D O N E X T

Did you compete the workbook? Like really, really complete the workbook?

In order to get the most value out of this kit, make sure you put some real thought into your answers…

Then you can move on to the next video (Part 3) and we’ll start learning how to craft your first eBook.

You’ll learn how to take the workbook + online research to create a high-converting offer.

Plus, you’ll learn how to create an appealing layout, design and cover for your eBook.

See you in Part 3!