Amanda BettsBen Benesh

www.stellarbluewebdesign.com920-905-0250

“You should be Tweeting”“Businesses should be on Facebook”

“Do you have a YouTube account yet?”

“All individuals and businesses should use LinkedIn”

“Your company should be mobile friendly”

The ‘Why’Succeeding in a Social World.

Introduction

• 86% of People skip TV Ads • 3,300+ Marketers surveyed on the benefits of Social

Media Marketing:– Generated exposure for business (88%)– Increases website traffic (72%)– Improved search rankings (62%)

• Most prevalent among those using SM for 1+ yrs– Resulted in new business (56%)

This presentation will cover the following:

• Overriding goal of Social Media Marketing• The point blank ‘Whys’• How companies benefit• Mobile Interaction & Possibilities

We could throw something like this at you…

But let’s keep this simple.

Once upon a time, a producer provided a service and a product which led the consumers to

them. Now, in a social world, the producers must pursue the consumer. You accomplish

this by being where your consumers are: social networks and mobile devices.

Upfront. Point Blank.

• Your competition is doing it.

• It’s cheap. YouTube, Facebook Pages, Twitter, LinkedIn – these accounts are free

• Increases website popularity. • Google Owns YouTube

• Most importantly, reach your audience.

How Companies Benefit

A Quick Overview:

• Create a company profile for connections and prospective connections to view

• We’ll need to first set up a personal profile, then add your business

Consumers met/use through:

Consumers met/use through: • Facebook is the reigning champ.

•500 million active users•There are over 900 million objects that people interact with (pages, groups, events and community pages) •People spend over 700 billion minutes per month on Facebook•There are more than 250 million active users currently accessing Facebook through their mobile devices.

•Facebook Pages:• Must first have a personal account established• Click here to begin

Consumers met/use through:

Consumers met/use through:

• Consumer associate themselves with brands•Provide promotions, special information, project photos, video, etc.

• Facebook allows applications and outside coding• Turn Facebook into an ecommerce source• Custom Facebook Pages

• Facebook Advertising• Hone in on specific audiences

Consumers met/use through:

Consumers met/use through:

• Consumer associate themselves with brands•Provide promotions, special information, project photos, video, etc.

• Facebook allows applications and outside coding• Turn Facebook into an ecommerce source• Custom Facebook Pages

• Facebook Advertising• Hone in on specific audiences

Consumers met/use through:

• Videos posted on YouTube can reach a worldwide audience

• People look for visual information to explain difficult concepts

• Link these videos, tutorials, seminars, etc. within other social media sites

Consumers met/use through:

Consumers met/use through:

• Twitter is micro-blogging• The posting possibilities are endless

– Links for more info on products – Useful tips and advice– Promotional materials– Questions for feedback– Industry stats

• Further creates a relationship with consumers

• By 2012, Mobile device sales will surpass desktop sales

• By 2014, mobile internet usages should take over desktop usage

• One half of all local searches are performed on mobile devices

Mobile Stats

• It’s the next wave of marketing and it’s starting now.

• On average, Americans spend 2.7 hours per day socializing on their mobile devices

• Make your brand, your business, available to be shared.

Why is this important?

How can we share via Mobile?

• Mobile Friendly Websites• Viewers can access your

information, any time and anywhere• Mobile websites allow users to call

or email your company directly • You have the option to put yourself

in the hands of your present and potential clients and customers.

How can we share via Mobile?

• Quick Response (QR) Codes• Scanned with Smartphones• Links directly to your website, specific social

media pages or contact info• Ideal locations for QR Codes: Business

Cards, Brochures, Event tickets, Print Ads, Direct Mail campaigns, Email Marketing, Coupons, Viral ads and so much more!

How can we share via Mobile?

How can we share via Mobile?

• Integrate share qualities• With mobile websites or applications, make

sure information is share-friendly• People can post information from you

brand directly on social media channels and so on

How can we share via Mobile?• Custom Mobile Applications• Smartphone apps are created to

make the user experience more interactive with your brand

• Application examples: • Product estimator to help with a

purchase • Fun, helpful daily tips to enlighten• Fitness Calculator • Apps that allow you to track your

company's website traffic

Questions?

Amanda BettsBen Benesh

www.stellarbluewebdesign.com920-905-0250