Stefanos Loukakos, Google Greece

Post on 30-Oct-2014

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Transcript of Stefanos Loukakos, Google Greece

The online opportunity

for SMEs in Europe

Stefanos Loukakos

Country Manager Greece

Internet is a key driver of Europe’s economic growth

Economic impact research

>3%

In 2009, Internet accounted for

GDP in most markets

>7% GDP in UK

Online opportunity for SMEs

French SME’s using Internet tools

grow, export and thrive twice as much

as those who don’t - McKinsey

Online advertising fuels business growth

>1,000,000 advertisers use Google Adwords

Adwords is transforming fortunes of SMEs

Berto Salotti (IT)

Baby M (NI)

Helping to bring SMEs online

Embracing the Single Market

Thank you