STEAM Lip Balm

Lesson PlanSlides in White are for StudentsSlides in Yellow are for TeachersNotes under slides are for both

Balmy Polymer Prototypes

G YakmanFall 2009

nataliedee.com

Why Lip Balm?Sustainability •buy local & organic – support bee keepers•Less shipping to fill a needEntrepreneur skills•develop specific product based on research & design loop •create and maintain a team-based small startup company with real-life competition & consumers

Instructions• Follow the word document

and power point instructions

• All slides must have a picture – you must replace mine! – you may take photos or get them off the internet – you must reference pictures that you take or get – who took it or what site did it come from

• ** if there is more than one question on the slide, break it into multiple slides, each must have an original picture

• Your team must engineer (research, develop) and market your product based on target market survey results

• Each team member needs to be a leader of one or more part of the process

• Each team member must participate in each stage – put names by questions that each person answered – more than one name okay

Developing Lip Balm Products

Steps:1. Research2. Target Market3. Brainstorming4. Prototype Recipe5. Process6. Cost Analysis7. Marketing

http://carriesweetlife.blogspot.com/ - corndog lip balm

Team Members & Primary ResponsibilitiesTopic Skill Strength Needed Student Leader

Research: Organization, LA

Science Scientific, Natural

Social Studies Social & Technological

Language Arts/Music Word & Music

PE Kinesthetic

Target Market Logic & Math

Brainstorming Engineering & Social Arts

Prototype Technology, Math, Engineering

Cost Analysis Math

Marketing Artistic

Logo Fine Art

Slogan Media Writing

Label Technical Writing & Layout

Magazine Ad / Billboard Layout

Jingle Music

Commercial Videography & Media Writing

Lip Balm Products Business Plans 1. Research2. Target Market - unisex3. Brainstorming4. Prototype Recipe5. Process - produce a sellable batch of tubes

of lip balm6. Cost Analysis7. Marketing - logo, accurate and legal labels,

a shipping and display box, a print ad and a television commercial

http://planetmillie.com/2012/08/lots-and-lots-of-lip-balms/

Technology & Engineering Research

• What is out on the market currently in this category?– What variations are offered?– What is the packaging like?

• What supplies do you need?– Find a variety of recipes

• at least one per team-mate

• What are packaging options– What are the benefits and drawbacks of each?

http://sweetlemonmag.com/beauty/five-stellar-lip-balms-on-a-budget/

Social Studies Research• When invented?• When commercialized?• Where factories?• Who uses it?• Where is it found/sold?• Is there overall customer

satisfaction with the current industry?

• Is there room for industry growth?

Insert Relevant Picture

Science Research

• What is lip balm made of?

• What are the common categories of supplies?

• What specific supplies do most recipes have in common?

• What are the supplies that seem to vary most?

• Where do the supplies come from?

Language Arts / Music Research

• Technical Writing– How do others say to make it

• Media Writing– How do other companies

advertise it

• Jingles– What is a jingle for another lip

balm companyhttp://www.hottopic.com/hottopic/Hot+Topic+Foundation+Music++Life+Pomegranate+Lip+Balm-907223.jsp

Physical Ed / Health Research

• Athletes & Outdoor Careers – (ex: archaeologist)

• Health factor ingredients - medicinal

http://www.gracepromotion.biz/images/products/2010111233555964w1000h1000uswallow/flavour-lip-balm-sports-lip-balm.jpg

Math Research

• What are current prices of various lip balms?

• (at least one type per group member)

http://lifestyle.allwomenstalk.com/handy-tips-that-youve-probably-never-heard-of/10/

Target MarketDecide who your target market is and explain why

Develop a survey to find out what they will prefer for :

•colors•qualities•flavors•packaging styles•and what they will pay for it?

tvguide.com

SurveyStudents create 10 questions surveys here, but then give them all a standard survey to use so that there is more consistency in their results. See teacher documents for the recommended survey.

1.2.3.4.5.6.7.8.9.10.Comments:

Survey Results

Each student should collect 10 surveys from people in their target market, all students should work together to tallythe results and report them here.

http://cargocollective.com/brittanys_portfolio/Lip-Balm-Infographichttp://www.statista.com/statistics/195299/leading-us-lip-balm-brands-in-2012-and-2013-based-on-sales/

Example Recipes

Each team member should find an individual recipe.

Pic by Georgette Yakman

Recipe Commons

• What are the common CATEGORIES of supplies?

• What SPECIFIC SUPPLIES do most recipes have in common?

• What are the supplies that seem to vary most?

Brainstorming

Based on the results of your research and survey, brainstorm combinations that your group would like to propose as a viable product.

blog.composters.com

Prototype RecipeThe individual recipes should be evaluated to come up with a simple base recipe.

http://4.bp.blogspot.com/-87Lx9w3ODww/UPS9MOO-Z9I/AAAAAAAAHeU/FCwhu4V6tfs/s640/DIY+Lip+Balm+1.png

Prototype Process

• Write as a flow chart

Product Proposal

What & Why•Engineering•This is where students justify their choices for recipe, flavor & marketing ideas in relation to their target market.

http://planetmillie.com/2012/08/lots-and-lots-of-lip-balms/

Cost Analysis

• How much does everything cost for a single batch – include labor time

• How many batches can be made in a day?• In a week?• How much do you think you can sell them for?

newworldgeek.com

Budget AnalysisEach student should complete one line of this, so that all the students do the same math, but

for different ingredients.GENERAL SPECIFIC TYPE

USEDBULK COST PRICE FOR A

BATCH OF 50PRICE PER TUBE

WAX(approx.

(EX: BEADED BEESWAX)

(approx. 3.15 oz. per batch)

OIL (EX: OLIVE OR GRAPESEED OIL)

(approx. 3.15 oz. per batch)

BUTTER (EX: SHEA BUTTER)

(approx. 3.15 oz. per batch)

FLAVOR (approx. ½ tsp./ batch)

MEDICINE

CONTAINER

SEAL (OPTIONAL)

TOTALS WITHOUT OVERHEAD

Cost Results

• Small Batch

• What is the profit per tube after taking out for ‘labor/overhead’ costs?

http://happymoneysaver.com/wp-content/uploads/2013/03/burts-bees-recipe1.jpg

Make ProductEquipment needed:•Clean surface•Gloves for everyone – ideally face masks and hair nets too •Sterile containers for measuring processing•Sterile spoons for measuring & stirring•2 cup pyrex cup•Microwave•Cutter for students with block wax•Tube filler & spatula•Tubes & caps

All the ingredients go into the cup and put in the microwave for 2 mins, stir and put in the microwave in 30 sec. spurts until all the ingredients are melted. DO NOT BOIL!

Test Batch• After melting, drop a few drops of the mixture onto some

waxed paper & after it cools in about 3 minutes, have the team try it and decide if it’s the right consistency

• Put in photo and each person’s opinion and overall decision to correct or not

Member 1 Member 2 Member 3 Member 4 Member 5 Consensus - more or less

Wax

Oil

Butter

Flavoring

Medicinal

Prototype Correction

• What things were good about it?

• What things need to be improved?

• What do you think you need to do to improve them?

• Did your theory of correction work?

mathfashionista.com

Process Correction

• Materials and Supplies Analysis• Did you have what you needed?• Did you follow the directions?• What changes would you make next time?

newworldgeek.com

Final Recipe• Did you change your recipe? If so, put the

corrected version here. If not, copy the original version here.

http://www.auroma.com.au/recipes-1/

Final Process• Did you change your process from the

directions you first made? If so, put the corrected version here. If not, copy the original version here.

Pic by Georgette Yakman

Basic Marketing

• Label• Print Ad

http://cooljustice.blogspot.com/2009/02/krayeske-calhoun-economic-summit.html

Sticker-Style Commercial Labels

• Design your label.• Use the commercial

template.• Print them.• Roll them on the

tubes so that the sticker seals them closed.

http://www.onlinelabels.com/Templates/OL1102-template-microsoft-word.htm

Labels

• Design your label.– (1 ½” x 2”)

• Print them.• Cut them.• Put them on the tape.• Roll the tape on the tube.• Seal the tubes.

Label Examples

Advanced Marketing

• Packaging• Video Commercial• Selling

kristy-tom.com

https://www.elementsbathandbody.com/15-oz-Natural-Lip-Tube-WITH-CAP-pr-375.html

Technology & Engineering Extensions3D-Printer Extension

• Start a fad of kids personally designing custom lip-balm cases with refillable stations of their favorite flavor.

• Design and build machine that melts and dispenses of the product.

ST∑@M

More info:www.steamedu.com

bookings@steamedu.com

Science & Technology interpreted through Engineering & the Arts,

all understood with elements of Mathematics.