WELCOME,

WE LL BEGIN SHORTLY!,

CONTENT MARKETING PRACTICES THAT MOST

BUSINESSES IGNORE, BUT SHOULDN T

#bluethumb

Jeff DeHaven - Digital Marketing DirectorSOCIAL MEDIA

bluethumbdigital.com

,

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A LITTLE ABOUT ME. . .

• Now 30-years old

• Saginaw resident/Midland native

• Married to a beautiful teacher

• 5-year old princess

• 1-year old dachshund named “Mac”

• Digital marketing director @ Blue Thumb

• President of #SMCGLB & VP of #SMAMi

• Wedding sponsored via social media

• Addicted to Starbucks, Red Bull, Verizon & Apple

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• What is Content Marketing?

• How to create it?

• How we ignore it?

• Q&A

• Ways to reach me

OUR TALK

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CONTENT MARKETING

Marketing technique of creating and distributing valuable, relevant and

consistent content to attract and acquire a clearly defined audience

with the objective of driving profitable customer action.

“”

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CONTENT GETS OUT

• What is our largest distributor?

• SOCIAL MEDIA

• 10x12 = 120 unique pieces of content

• Interaction drives the reach

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YOU HAVE TO CUSTMIZE

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SAMPLE OF FB ADS

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• Think about your uniqueness

• What will get reaction(s) from audience

• Visually get your message across

• The power of the story

• Natural imagery

WHEN CREATING

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VISUAL MESSAGE

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ATTENTION SPAN

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HOW TO CREATE CONTENT

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ATTENTION GRABBER

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HELPFUL TIPS

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NATURAL IMAGINRY

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ANNOUCEMENTS

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TEASERS

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LINK POST

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THEN & NOW

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UPDATE WEBSITE

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SOLUTION

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HOW WE IGNORE IT

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TAGGING

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HASHTAG

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FACEBOOK OFFERS

• 727 page fans

• Over 286 shares

• Over 1,792 claims

• TOTAL REACH: 73,248

• Only $60 bucks

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• 567 attending

• Reached to over 617

• Over 1,000 kids show

• Takes literally 4 mins.

• TOTALLY FREE!

FACEBOOK EVENTS

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CREATE CAMPAIGNS

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MAKING IT A BIG DEAL

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HOW WE LOOK AT SOCIAL

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• Implement what we’ve discussed NOW!

• Get your team involved

• Take or ask for photos

• Write short postings

• Complete/update page

• Monitor your page

• Find YOUR uniqueness & blow it up

• Stay in the known

RECAP

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• mashable.com

• socialmediaexaminar.com

• jonloomer.com

• socialpros.podbean.com

• hashtagify.com

• smcgreatlakes.com

RESOURCES

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QUESTIONS?

Jeff DeHaven

jeff@bluethumbdigital.com

bluethumbdigital.com

989.430.3009

facebook.com/jeffdehaven

@jeffdehaven

REACH ME ANYTIME!