Delta Air Lines, Inc.Aviatrix Channing Wisz Alexandria Robinson Cynthia McCarty Victoria Juillerat

Proposed Solution

new customer vs existing customer

expanding entertainment options

Music videos

increase market share

Company OverviewHumble beginnings in 1928

We are ”Delta’s force of global good”

Many firsts accomplishments in the airline industry

over 160 million travelers

Mission statement: carrier of choice

Current Market Position

External Market

Better Economy

Increase in flight bookings

Passengers remain feeling safe

Competition

Direct competitors: airlines

Indirect competitors: rental cars, busses, railways

2012 Travel

0

22.5

45

67.5

90

Buiness Leisure

Air Travel Other

Business Climate

2008 economic downturn

Mergers, decision to give up certain gate slots and takeoffs from major US airports

More business travel

Incorporating technology with customer service

Challenges

Predicted to experience roughly 210 million fliers

Core values of perseverance and servant leadership

Operations

Solution utilizes staffing and structure of established departments

Solution acts as an extension of the $14 million renovation plan

Communication to Consumers

Traditional advertising methods planned to be released

Utilize inexpensive advertising methods

Legal Factors

Copyright Laws

Licensing

Ethical and Social Responsibility

Appropriate content

Uphold respectable image

Using social media responsibly

Financial Benefits Cost To Implement Proposal

40%

10%

50%Licenses Widget DesignMarketing

Timeline and Milestones

Benchmarks

Solicit feedback from frequent flyers

Survey on ease of use and how likely they would recommend Delta

Make adjustments or improvements along the way

Reason for Proposal

First in airline industry to implement music videos

Improve outlook on company brand

Build on current inflight entertainment options

Create an enjoyable and memorable experience for customers

Ensure long-lasting, loyal customer relationships

See an evident increase in revenue in an estimated 2 to 3 years

Delta Air Lines, Inc.Thank you for your time and attention.

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