Staying agile in a competitive world, Digiday Agency Summit, March 2017

Post on 20-Mar-2017

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Transcript of Staying agile in a competitive world, Digiday Agency Summit, March 2017

STAYING AGILE IN A COMPETITIVE WORLD

AN INDUSTRY DISRUPTING ITSELF

MORE CAPABLECLIENTS

MORE CREATIVEPLATFORMS

BROADER MARKETINGECOSYSTEM

MORE EFFICIENTPRODUCTION

AGENCIES

VS

MORE CAPABLECLIENTS

MORE CREATIVEPLATFORMS

BROADER MARKETINGECOSYSTEM

MORE EFFICIENTPRODUCTION

PARTNERING

AGENCIES

MORE CAPABLECLIENTS

MORE CREATIVEPLATFORMS

BROADER MARKETINGECOSYSTEM

MORE EFFICIENTPRODUCTION

consumerengagementbriefing

40MMVIDEO VIEWS

20%INCREASE IN RELEVANCE

BREAK SILOS AT THE START OF THE PROCESS

GIVE EVERYONE THE BROAD CONTEXT

THINK OF TALENT AS PARTNERS, NOT JUST ASSETS

THANK YOU