Post on 29-Jul-2020
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If girls had betteraccess to STEM, wecould increase thepercentage of U.S.
women in STEM jobsfrom just 24%.
If venture capitalists invested without gender bias, female-led companies
would receive$34.4 billion in capital,
that’s up from $1.9 billion in 2017.
If we achieved gender equality,
women's human capital would increase by almost
$170 trillion.
If we achievedgender
equality,women's human capital
If we achieved gender equality,
women's human capital would increase by almost
$170 trillion.
Closing the gender gap could add $2.5 trillion to China’s
GDPby 2025
If we closed the gender gap, countries could
earn up to $160 trillion in additional wealth
If we closed the gender gap, countries could
earn up to $160 trillion in additional wealth
Closing the gender gap could add $12
trillion to the global GDP
If U.S. women entered and stayed in the
rate as other leadingcountries, the GDP could
From 2007to 2018, total revenue of
women-owned businesses
climbed 46%.
From 2007to 2018, total revenue of
women-owned
businesses climbed
46%.
Closing the gender gap would add $2.1
trillion Europe’s GDP
by 2025
If girls had better access to STEM, we could increase the percentage of U.S.
women in STEM jobs from just 24%.
If girls had betteraccess to STEM, wecould increase thepercentage of U.S.
women in STEM jobs
If girls had betteraccess to STEM, wecould increase thepercentage of U.S.women in STEM
jobsfrom just 24%.
gender gap, theaverage U.S. woman
could earn $400kmore in her lifetime.
workplace genderinequalities could addan additional 5%–10%
in just a few decades
If we strengthen thein the labor force,it could add $5.87trillion to the
global
If we strengthen the number of womenin the labor force,it could add $5.87 trillion to
the global market cap.
If we strengthen the number of women in the labor force, it could add $5.87
trillion to the global market cap.
If girls had better access to STEM, we could
increase the percentage of U.S. women in
STEM jobs from just 24%
If we eliminated gender bias,
women entrepreneurs could receive more than just
2% of VC funding
If we eliminated gender bias,
women entrepreneurs could receive
more than just 2% of
VC funding
Equal pay wouldreduce poverty
Equal pay would reduce poverty among working women by 50%
If women workforce at the samematched men in
global GDP could
go up 26% increase by 8%
If women matched men in the workforce,
the global GDP could go up 26%
If women matched men in the workforce, the global GDP
could go up 26%.
If women matched men in the workforce, the global GDP
could go up 26%.
If women matched men in the workforce, the global GDP
could go up 26%.
If women matched men in the
workforce, the global GDP
could go up 26%.
If women matched men in the workforce, the global GDP
could go up 26%.
If women matched men in the workforce, the global GDP
could go up 26%.
If women matched men in the workforce, the global GDP
could go up 26%.
From 2007–2018,total revenue ofwomen-ownedbusiness
es
climbed 46%. the workforce, the
If women entered and stayed in the
workforce at a pace in line with Norway, theU.S. economy would be $1.6 trillion larger
than it is today.
If women entered and stayed in the
workforce at a pace in line with Norway, theU.S. economy would be $1.6 trillion larger
than it is today.
participation in U.S.labor force could add
Increased female
participation in U.S. labor force could add $5.87 trillion to global market cap in
10 years.
Increased female
participation in U.S. labor force
could add $5.87 trillion to global market
cap in 10 years.
Increased female
participation in U.S. labor force
could add $5.87 trillion to global market
cap in 10 years.
86% of U.S. womenreport that when
theysee more women inleadership, they
can seethemselves there too.
If women matched men in the workforce, the global GDP
could go up 26%.
If women matched men
in the workforce, the
global GDPcould go up
26%.
If we strengthen the number of women in the labor force, it could add $5.87
trillion to the global market cap.
If we strengthen the number of women
in the labor force, it could add $5.87 trillion to the global
market cap.
ldn
86% of U.S. women report that when they
see more women in
leadership, they can see
themselves there too.
86% of U.S. women report that when they
see more women in
leadership, they can see
themselves there too.
If we achieved gender equality,
women's human capital would increase by almost $170 trillion.
If we close the gender gap, the
average U.S. woman could earn
$400k more in her lifetime.
If we strengthen the number of women
in the labor force, it could add $5.87 trillion to the global
market cap.
If girls had better access to STEM, we
could increase the
percentage of U.S. women in
STEM jobs from just 24%
If women matched men in the workforce,
the global GDP could go up
26%
If we eliminatedgender bias,
womenentrepreneurs couldreceive more thanjust 2% of VC
funding
If women matched men in the workforce, the global GDP
could go up 26%.
If we eliminatedgender bias,
women entrepreneurs could receive more than just
2% of VC funding
If U.S. women enteredand stayed in
therate as other leadingcountries, the GDP
couldincrease by 8%
If girls had better access to STEM, we could increase the percentage of U.S.
women in STEM jobs from just 24%.
If girls had better access to STEM, we could increase the percentage of U.S.
women in STEM jobs from just 24%.
If we achieved gender equality,
women's human capital would increase by almost $170 trillion.
If we achieved gender equality,
women's human capital would increase by almost $170 trillion.
If we achieved gender equality,
women's human capital would increase by almost $170 trillion.
Closing the gender gap could add $2.5 trillion to China’s
GDP
by 2025
If we closed the gender gap,
countries could earn up to $160 trillion in
additional wealth
market cap. would increase by If we closed thegender gap,
up to $160 trillion in
Closing the gender gap could add $12 trillion to
the global GDP
If U.S. women entered and stayed in the
workforce at the same rate as other leading
countries, the GDP could increase by 8%
to U.S. nominal growth From 2007 to 2018,total revenue ofwomen-owned
businessesclimbed 46%.
From 2007to 2018,
total revenue
of women-o
wned business
es climbed
46%.
Closing the gender gap would
add $2.1 trillion Europe’s GDP
by 2025
If girls had betteraccess to STEM, we
from just 24%. could increase thepercentage of U.S.
women in STEM jobsfrom just 24%.
If girls had better access to STEM, we
could increase the
percentage of U.S. women in STEM jobs
from just 24%.
If we close the gender gap, the
average U.S. woman could earn $400k
more in her lifetime.
Reductions in U.S. workplace gender
inequalities could add an additional 5%–10% to U.S. nominal growth in just a few decades
If we strengthen the number of women in the labor force, it could add $5.87trillion to
the global market cap.
If we strengthen the number of women
in the labor force, it could add $5.87 trillion to the global
market cap.
If we strengthen the number of women in the labor force, it could add $5.87trillion to
the global market cap.
If girls had better
access to STEM, we
could increase the percentage
of U.S. women in STEM jobs from just
24%
If we eliminated
gender bias, women
entrepreneurs could receive
more than just 2% of
VC funding
If we eliminated
gender bias,
women entrepreneu
rs could receive
more than just 2% of
VC funding
Equal pay would reduce poverty among working women by 50%
Equal pay would reduce poverty among working women by 50%
If women matched men
in the workforce, the global GDP could go up 26%
If women matched
men in the workforce, the global GDP could go up 26%
If women matched
men in the workforce, the global
GDPcould go up
26%.
If women matched
men in the workforce, the global
GDPcould go up
26%.
If women matched
men in the workforce, the global
GDPcould go up
26%.
If women matched men in the workforce, the
global GDP
could go up 26%.
If women matched
men in the workforce, the global
GDPcould go up
26%.
If women matched
men in the workforce, the global
GDPcould go up
26%.
If women matched
men in the workforce, the global
GDPcould go up
26%.
From 2007–2018,
total revenue
of women-o
wned business
es climbed
46%.
From 2007–2018,total revenue ofwomen-owned
businesses climbed 46%.
number of women If women enteredand stayed in the
workforce at a pace inline with Norway, theU.S. economy would
be $1.6 trillion larger
than it is today.
If women entered and stayed in the
workforce at a pace in line with Norway, theU.S. economy would be $1.6 trillion larger
than it is today.
Increased female
participation in U.S.labor force could add$5.87 trillion to global
workforce at the same market cap in 10 years.
Increased female
participation in U.S.
labor force could add
$5.87 trillion to
global market cap in 10 years.
Increased female
participation in U.S.
labor force could add
$5.87 trillion to
global market cap in 10 years.
Increased female
participation in U.S.
labor force could add
$5.87 trillion to
global market cap in 10 years.
86% of U.S. women
report that when they see more women in
leadership, they can see themselves there too.
$5.87 trillion to global If women matchedmarket cap in 10 years. men in the workforce,
the global GDP
could go up 26%.
If women matched
men in the workforce,
the global GDP
could go up 26%.
countries could earn
If we strengthen thenumber of womenin the labor force,
additional wealth
it could add $5.87trillion to the global
market cap.
it could add $5.87trillion to the global
Reductions in U.S. market cap.
almost $170 trillion. Closing thegender gap wouldadd $2.1 trillionEurope’s GDP
by 2025
among working 86% of U.S. womenwomen by 50% report that when they
see more women in
leadership, they can see
themselves there too.Increased female
86% of U.S.
women
report that
when they
see more
women in
leadership,
they can
see
themselves
there too.
If we achieved
women's human capital
the number of womenwould increase by
almost $170 trillion.
in the labor force,
Closing the gender gap could add $2.5 trillion to China’s
GDPby 2025
If we close the gender gap, the average U.S. woman could earn
$400k more in her lifetime.
If we strengthen the number of women
in the labor force, it could add $5.87 trillion to the global
market cap.
If girls had better
gender equality,
could increase the
percentage of U.S.
women in STEM jobs
from just 24%
If we eliminated
gender bias, women
entrepreneurs could
receive more than just 2%
of VC funding
Equal pay would
reduce povertyamong working
access to STEM, we
women by 50%
If women matched
men in the workforce, the global GDP could go up 26%
If we eliminated
gender bias, women
entrepreneurs could receive
more than just 2% of
VC funding
If women matched
men in the workforce,
the global GDP
could go up 26%.
If we eliminated
gender bias, women
entrepreneurs could receive
more than just 2% of
VC funding
If U.S. women enteredIf we close the and stayed in the
workforce at the same
rate as other leading If we strengthencountries, the GDP couldincrease by 8%
The Vital Statistics Corporate Responsibility Campaign
1
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The Key to Sustainable Growth is…………….
Greater Women Participation in the Workforce
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Our Data & Insights Revealed
•That by closing the pay gap between men and women $5.87 trillion could be added to the global market cap
•If the US had kept pace with Norway in adding women to the workforce, the US economy would be $1.6 trillion larger today
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#ChangePays
4
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How Did We Raise Awareness?
•Data & Insights
•Employee Engagement
•Social and Earned Media
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Employee Engagement - Intranet
23,976Views of the #ChangePays Hub page
542+ New content pieces created (blogs and photos)
34% Engagement rate (shares, likes, comments, content creation, photos)
716+Employee responses to campaign content on the Hub
Campaign Ranked #1 for two weeks with 60% more views than projected and created over 542 pieces of new content
Total Hub Pageviews
#ChangePays Selfies
‘A Letter To My Younger Self’
Blogs
#ChangePays Engagement Stats
#ChangePays
+60%
Source: JIVE Community Analytics, User Data on #ChangePays landing page includes content creation, shares, likes, comments on campaign - Global Data, Jan 24 – March 6, 2019
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Selfies for #ChangePays
India
Buenos Aires, Argentina
Platts leadership Represents#ChangePays
Frankfurt, Germany
Manila, Philippines
Washington DC, US
Paris, FranceMelbourne, Australia
Our employees took nearly 500 photos in S&P Global offices to promote #ChangePays on the Hub
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Selfies Across the World #ChangePays
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600+ employees of S&P Global Ahmedabad pedaled to extend their support for the recently launched campaign and to commit for a better health and wellness of self and others
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Letters to My Younger Self
9
I am one woman amongst many on a gigantic mural. And we are a powerful force.
I am a big promoter of telling people to chase their dreams! It is exciting to be in a world now where we can stand up for what we believe in and demand change.
You’ll get to know an incredible team in which you'll be the only woman and you know what? They'll recognize your professionalism, your hard work and you'll thrive.
Lettersfrom
81office locations
19
“You will learn perhaps the greatest lesson that women should learn in their careers in your very first role–never devalue yourself.
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+136%
4.2 MReach through earned social influencer engagement
470 MImpressions from earned media (digital & print)
589 KUS National TV audience
Earned Media Performance
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sp_global See the value in change. #ChangePays For more information visit spglobal.com/
sp_global See the value in change. #ChangePays For more information visit spglobal.com/
Social Media Campaign: Social Cards
11
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sp_global See the value in change. #ChangePays For more information visit spglobal.com/
sp_global See the value in change. #ChangePays For more information visit spglobal.com/
sp_global See the value in change. #ChangePays For more information visit spglobal.com/
Halftone Portraits
12
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13
Influencer Engagement
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#ChangePays Installation
14
World Trade Center Oculus, March 8-12
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#ChangePays IWD Media Engagement Corresponding with the launch of the #ChangePays Installation on Internal Women’s Day, media engagement soared.
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S&P Global Handles
•Twitter: @SPGlobal•Facebook: @sandpglobal•Instagram: @sp_global•Campaign website: spglobal.com/changepays
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#ChangePays in Action
Private & Confidential 17