Post on 27-Aug-2014
description
The Indian Blogosphere2014
35,464
Authenticated blogs in the
IndiBlogger.in database.
1059
respondents to a questionnaire
318,059
blogposts submitted on
IndiVine™ since 2008
U2’s tour from 2009 to 2011 is
credited to be the largest concert tour
by gross (772 million) and attendance
(7.2 million)
Bloggers are brands in themselves
High levels of interaction indicate that blogs
are topic specific networks
Bloggers are the source of majority of the
content available on the internet today
Blogs are one of the oldest forms of social
communication online
Why Bloggers are rock stars
Springsteen’s mother
got an $18 guitar
when he was 13. Later
when she bought a
$60 Kent Guitar for her
son, she had to take a
loan to do so.
In India, blogs have
been the fastest
growing medium
across the web
24.3
35.9
0
5
10
15
20
25
30
35
40
2012 2013 (in millions)
Provide detailed analysis with multimedia
Create digital excitement
Get the message out as credible sources
Integrate well into existing marketing models
Provide information to potential customers
Blogs today……...
Marilyn Manson is not the real
name but is a balance of good and
evil. Marilyn comes from Marilyn
Monroe, America's sweetheart.
Manson comes from Charles
Manson, the infamous killer.
Gender Ratio of Indian Bloggers
Male
75%
Female
25%
Jim Morrison was physically
turned on to Janis Joplin
after she busted a bottle of
Southern Comfort over his
head, knocking him out cold.
Morrison, loving the physical
confrontation and her violent
attitude, seemed to be in
love only to be turned down
not once but twice!
English
88%
Hindi
5%
Malayalam
1%
Marathi
1%
Tamil
3%
Telugu
1%
Others
1%
Other
12%
Other Indic Languages include Assamese, Bengali, Gujarati, Kannada, Punjabi, Sanskrit, Urdu
Bloggers by languageAvial, a Malayali alternative rock band from Kerala
derives its name from a south Indian dish Avial
made with a mixture of contrasting vegetables.
< 18
1%
18 to 25
24%
25 to 35
54%
35 to 45
14%
45+
7%
Bloggers by age
Rolling stones are 52
years old as a band and
counting! We’ll let that
sink in for a moment.
Food & Drink
Travel
Movies
Tech News
Gadgets
Personal Care
Books
Fashion
Political News
Health
Most blogged about topics
Eric Clapton is
the only three
time inductee in
the Rock and
Roll Hall of fame
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Health
Elections
Gadgets
Shopping
Blogging
Family & Parenting
Books
Food & Drink
Travel
Growth in blogging categories
% change from 2012 to 2013
46%
29%
9%
8%
Digg.com
3%
Flickr
2%
delicious.com
2%
Plus
1%
Other
8%
Use of social networks
59%
5%
118%
38%
0%
27%
-20% 0% 20% 40% 60% 80% 100% 120% 140%
Flickr
delicious
Digg.com
Google Plus
Change in use of social networks
The cover of
Radiohead’s 1993 hit
song ‘Creep’ was the
soundtrack for the
movie the Social
Network’s trailer
Bangalore
12%
Mumbai
12%
Chennai
10%
Delhi - NCR
8%
Hyderabad
6%
Pune
4%
Kolkata
3%Ahmedabad
1%
Jaipur
1%
Indore
1%
Coimbatore
1%
Lucknow
1%
Rest of India
and world
40%
Bloggers by Geography
Indian Bloggers vs Global Bloggers
79
6
44
86
56
86
38
10
64
31.1
0 10 20 30 40 50 60 70 80 90 100
USE OF TEXT
USE OF IMAGES
USE OF VIDEOS
MONETIZATION
PURCHASE INFLUENCE
Global Bloggers Indian Bloggers
After opening the 2007 Iron
Maiden concert in India
Parikrama are now the
official opening band for
any Maiden concert in Asia
86%bloggers monetize their blogs in some way or the
other
22% bloggers use their blogs to further their profession
45%are being approached by brands or agencies
The Beatles are the
highest selling
artist/band of all time
with claimed sales of
600 million
of the blogs in
India influence
buying decision56%
Bob Dylan (1941 -) is
considered one of the
most influential
musicians of all time.
Google Adsense
72%
Chitika
1%
Kontera
1%
AdBrite.com
1%
Other networks
1%Affiliate programs
8%
Other revenue
sources
2%
Don't monetize
14%
Always torn between endorsements and
their beliefs Pink Floyd invariably ended
up donating all they earned including the
last one they ever did with Volkswagen in
1993 for the Division Bell tour
64%Amazon’s share in affiliate
programs followed by 31%
for flipkart
22%Bloggers who have
dedicated professional
interest in their blogs
Monetization of blogs
Blogspot
63%
Self
Hosted
21%
Wordpress
14%
Tumblr
1%
Others
1%
Blogging platforms used
Friends and
Family
25%
Search
Traffic
30%
Followers
31%
Others
14%
Blog Traffic Sources
In 2006, Prince won the
Lifetime achievement
Webby Award for visionary
use of the internet and first
ever release of an album
online
20%blog poetry and short stories
35% publish guest blog posts
43% use a blog roll
24% blog anonymously
His iconic performance of
‘Star Spangled Banner’ at
Woodstock in 1969 was not a
symbol of national pride,
rather an attack on America’s
continued occupation of
Vietnam. Ignoring concerns of
starting a riot, he went ahead
with a performance that has
become an integral part of
American history.
Article
79%
Poetry
8%
Short Stories
/ Memoirs
6%
Photography
5%
Comics &
Animation
1%
Video
1%
Presentation Style
Desktop,
73%
Mobile,
24%
Tablet, 3%
Device used to blog
Rammstein, renowned for their on-stage
theatrics, frequently set their boots, drumsticks,
clothes, microphones, amplifiers etc. on fire. Front
row patrons – beware of singed eyebrows!
Frequency and promotion
Social
Networks
47%IndiBlogger
39%
Others
11%
Advertising
3%
Promotion used
Daily
5%Once a
week
22%
Once a
fortnight
14%Once a
month
18%
Once in two
months
20%
Infrequent
21%
Frequency of posting
Estranged by Guns N' Roses' is one of the longest and most
expensive music videos ever made. The video is the third
and final part of an unofficial trilogy of videos "Don't Cry"
and "November Rain
The IndiBlogger report in the
Marketing Whitebook 14-15
In its tenth edition, the Marketing Whitebook
has evolved as much as the Indian market
scape has. Not only does it pack useful data
that will help marketers navigate today's
complex marketplace, but it also comes with
perceptive columns that throw up sharp
insights on new trends and changing
consumer behavior.
Pick up a copy
IndiBlogger.in
featured in
‘The Mouse
Charmers’ by
Anuradha
Goyal as one
of the 12
pioneering
digital startups
in India.
Pick up a copy
Get in touch
Karthik +91 95606 03124
Nihal +91 98677 59992
Vineet +91 99875 59693
indi@indiblogger.in