Post on 18-Oct-2020
STATE OF DIOCESAN
MEDIA
STATE OF DIOCESAN
MEDIA
STATE OF DIOCESAN
MEDIA
C O N T E N T E V A N G E L I S T ’ S 2 0 1 7
S T A T E O F D I O C E S A N M E D I A
I N C L U D I N G F I R S T - E V E R N A T I O N A L
R A N K I N G S F O R T W I T T E R , F A C E B O O K
A N D D I O C E S A N P R E S S
2
I N S I D E
I N T R O D U C T I O N 5
S T A T E O F D I O C E S A N T W I T T E R 6
T W I T T E R R A N K I N G S 8
S T A T E O F D I O C E S A N F A C E B O O K 1 1
F A C E B O O K R A N K I N G S 1 4
S T A T E O F D I O C E S A N M E D I A 1 7
S T A T E O F D I O C E S A N P R E S S 1 9
C E P U B L I C A T I O N L E A D E R S H I P L I S T 2 2
T H E F I N A L A N A L Y S I S 2 5
3
CE / TREND REPORT
44
C O N T E N T E V A N G E L I S T
M A G A Z I N E P R E S E N T S
O U R A N N U A L R E P O R T
O N T H E S T A T E O F
D I O C E S A N M E D I A . I N
T H I S Y E A R ’ S R E S E A R C H ,
W E S O U G H T T O A N S W E R
T H E Q U E S T I O N S :
In 2012, The Center for Applied Research in the Apostolate (CARA) published a report on diocesan media, polling self-identified Catholics to de-termine, among many questions, who is being reached by various Catholic media platforms. The results revealed that while most diocesan entities are using social media in an effort to reach Catholics, 5 percent of Catholics use social media to interact with the Church.
We wanted to learn more.
Content Evangelist conducted research applying a formula to measure the reach of various media platforms, comparing the number of social media followers to the diocesan Catholic population as a whole. Our research and rankings do not account for paid social media strategies that dioceses may use. Our ranking is based on the number of fol-lowers as compared to social media in the Catholic population.
What follows is Content Evangelist magazine’s annual State of Diocesan Media Report.
Also, for the first time, Content Evangelist ranks Twitter and Facebook followers and reach among U.S. dioceses, publi-cations and bishops. As always, we rank diocesan magazines and newspapers to see the impact of the Catholic press and its success in reaching Catholic households.
B YP A T R I C K M . O ’ B R I E N
H O W M A N Y
C A T H O L I C S A R E
R E A C H E D , A N D
B Y W H I C H F O R M S
O F D I O C E S A N
M E D I A ?
5
STATE OF DIOCESAN
2017
In November 2017, Content Evangelist tabulated the number of Twitter followers for all U.S. Latin Rite Catholic dioceses, diocesan publications and bishop-ordinaries. In 2012, CARA reported that only 1% of Catholics follow anything religious on Twitter. Despite a handful of dioceses that are doing well locally compared to that, Content Evangelist research confirms that very few Catholics follow any diocesan Twitter accounts.
O N LY 2 % O F C AT H O L I C S F O L L O W D I O C E S A N T W I T T E RCombined, the number of Twitter followers of each diocesan, diocesan publication and bishop-ordinary Twitter account reach an equivalent of only 2% the U.S. Catholic population. At 2% of the Catholic population, not only is the actual number of Twitter followers very low, it gets worse from there. Only 46% of Twitter followers log onto Twitter daily. Worse still, the average Twitter user spends only 60 seconds a day on Twitter. I N S I G H T : With the high volume of tweets and low percentage of followers, very few people will see or engage in diocesan tweets. However, there are some successes out there. C A R D I N A L T I M O T H Y D O L A N O F T H E A R C H D I O C E S E O F N E W YO R K R A N K S # 1 F O R M O S T U . S . D I O C E S A N T W I T T E R F O L L O W E R S At a whopping 224,917 Twitter followers, Cardinal Timothy Dolan of the Archdiocese of New York has the most Twitter followers, not only among bishop-ordinaries, but he has more than any diocese and almost more than all diocesan publications combined. He has four times the number of followers as Cardinal Sean O’Malley, of the Archdiocese of Boston. Cardinal O’Malley comes in second with 47,841 Twitter followers.
CE / TREND REPORT
6
C O N T E N T E VA N G E L I S T T O P T W I T T E R R A N K I N G S TA N D A R DContent Evangelist applies a different standard for our top Twitter ranking other than the sheer number of followers. What we are looking for is to measure the reach a diocese has among its own Catholic population. We do not account for any paid Twitter strategy in our ranking. We don’t account for the fact that followers can come from outside the diocese. Our top ranking is based on the number of followers compared to the percent-age of the Catholic population. By that measure, Cardinal Dolan and the Archdiocese of New York are not at the top of the diocesan Twitter heap. T H E C O N T E N T E VA N G E L I S T T O P - R A N K E D D I O C E S A N T W I T T E R P R E S E N C E G O E S T O T H E A R C H D I O C E S E O F A N C H O R A G E .With 5,026 Twitter followers, the Archdiocese of Anchorage reaches an equivalent of 22.2% of its 22,626 Catholic population. With 239,642 total Twitter followers, the Archdiocese of New York has the most number of Twitter followers by a huge margin. But it reaches only about 9% of its 2.6 million population, ranking 15th among the 161 dioceses that use Twitter. D I O C E S A N T W I T T E R I M PA C T S T I L L S M A L L C O M PA R E D T O O T H E R D I O C E S A N M E D I AEven though the Archdiocese of Anchorage has the most reach into its diocese compared to any other diocesan Twitter account, its organic Twitter reach pales in comparison to its reach with Facebook. And its organic reach with Facebook pales in comparison to the reach of its diocesan print. I N S I G H T : Even in Anchorage, with 22% reach with Twitter, its print publication reaches every Catholic home—100% reach. I N S I G H T : Only 12 dioceses reach more than 10% of their population with Twitter. However, 57 dioceses reach 100% of their Catholic homes with their diocesan print publications. SOURCE: 2017 Content Evangelist research. General Twitter statistics from https://meetedgar.com/blog/201407this-is-why-nobody-sees-your-tweets-2/
2 % O F C AT H O L I C S F O L L O W A T W I T T E R
A C C O U N T F R O M A D I O C E S E , D I O C E S A N P U B L I C AT I O N O R B I S H O P - O R D I N A R Y
D I O C E S A N T W I T T E R
B I S H O P - O R D I N A R Y T W I T T E R
NUMBER OF DIOCESES ON
% OF CATHOLICS
WHO FOLLOW
TOTAL FOLLOWERS
NUMBER OF DIOCESAN
PUBLICATIONS ON TWITTER
% OF CATHOLICS
WHO FOLLOW
TOTAL FOLLOWERS
NUMBER OF ORDINARIES ON TWITTER
% OF CATHOLICS
WHO FOLLOW
TOTAL FOLLOWERS
NUMBER OF PRIMARY DIOCESAN
ACCOUNTS ON TWITTER
% OF CATHOLICS
WHO FOLLOW
TOTAL FOLLOWERS
T O T A L D I O C E S A N / P U B / B I S H O P T W I T T E R
119
73
87
2 7 9
0.7%
0.4%
0.9%
2 %
447,210
280,987
681,281
1,409,478
D I O C E S A N P U B L I C A T I O N T W I T T E R
7
followers Twitter handle
1 Archbishop of New York 224,917 @CardinalDolan
2 Archbishop of Boston 47,841 @CardinalSean
3Archbishop of Los Angeles 30,663 @ArchbishopGomez
4 Archbishop of Washington 22,916 @Cardinal_Wuerl
5 Archbishop of Louisville 20,312 @ArchbishopKurtz
6 Archbishop of Chicago 17,338 @CardinalBCupich
7 Bishop of Burlington 14,535 @BishopCoyne
8 Bishop of Arlington 13,315 @BishopBurbidge
9 Archbishop of St. Louis 12,726 @Abp_Carlson
10Archbishop of Portland in Oregon 11,809 @ArchbishpSample
U . S . B I S H O P - O R D I N A R Y T W I T T E R R A N K I N G
Total Number of Twitter
Followers
CE / TREND REPORT
Percentage of Catholic population reached with Twitter
Twitter Followers
Catholic Population
1 Archdiocese of Anchorage 22.2% 5,026 22,626
2 Diocese of Knoxville 19.0% 13,672 72,025
3 Diocese of Shreveport 17.1% 7,090 41,505
4 Diocese of Superior 16.2% 10,167 62,901
5 Diocese of Gallup 14.7% 9,272 63,000
6 Archdiocese of Louisville 14.7% 26,051 177,725
7 Diocese of Lincoln 14.2% 13,848 97,608
8 Diocese of Beaumont 13.5% 9,514 70,673
9 Diocese of Burlington 12.6% 14,722 117,000
10 Diocese of Salina 12.4% 5,498 44,369
C O N T E N T E VA N G E L I S T 2 0 1 7 T W I T T E R R A N K I N G
by percentage of diocesan Catholic population reached with Diocesan, Diocesan Publication
and Bishop Ordinary Twitter Nov. 2017
8
Total Twitter Followers
1Archdiocese of St. Paul and Minneapolis 40,110
2 Archdiocese of Baltimore 21,027
3 Diocese of Phoenix 18,117
4 Diocese of Rochester 15,485
5 Diocese of Arlington 12,600
6 Archdiocese of San Antonio 11,579
7 Diocese of Superior 10,167
8 Archdiocese of Washington 9,626
9 Archdiocese of Milwaukee 9,198
10 Archdiocese of Cincinnati 8,310
Twitter Followers
1 Archdiocese of Washington 18,212
2 Archdiocese of St. Louis 13,128
3 Archdiocese of Philadelphia 12,164
4 Diocese of Arlington 11,903
5 Archdiocese of New York 11,857
6 Archdiocese of Boston 11,212
7 Archdiocese of Baltimore 10,118
8Archdiocese of New Orleans 9,161
9 Archdiocese of Atlanta 9,058
10 Diocese of Cleveland 8,794
T O S E E W H E R E YO U R D I O C E S E R A N K S , V I S I T C O N T E N T E VA N G E L I S T. C O M 2 0 1 7 S TAT E O F D I O C E S A N M E D I A
Twitter Followers
1 Archdiocese of New York 239,642
2 Archdiocese of Boston 64,943
3 Archdiocese of Washington 50,754
4Archdiocese of St. Paul and Minneapolis 42,836
5 Diocese of Arlington 37,818
6Archdiocese of Los Angeles 32,925
7 Archdiocese of St. Louis 32,265
8 Archdiocese of Baltimore 31,145
9 Diocese of Phoenix 27,694
10 Archdiocese of Louisville 26,051
C O M B I N E D T W I T T E R R A N K I N G
Number of combined followers — Diocese, Diocesan Publication and Bishop Ordinary Nov. 2017
D I O C E S A N P U B L I C AT I O N T W I T T E R R A N K I N G
Number of Twitter Followers Nov. 2017
D I O C E S A N T W I T T E R R A N K I N G
Number of Twitter Followers
Nov. 2017
9
C O N T E N T E V A N G E L I S T R E S E A R C H
C O N F I R M S T H A T V E R Y F E W C A T H O L I C S
F O L L O W A N Y D I O C E S A N T W I T T E R
O R F A C E B O O K A C C O U N T S .
CE / TREND REPORT
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STATE OF DIOCESAN
2017
In November 2017, Content Evangelist tabulated the number of Facebook followers for all U.S. Latin Rite Catholic dioceses, diocesan publications and bishop-ordinaries. In 2012, CARA reported that only 4% of Catholics follow anything religious on Facebook. Again, as with Twitter, Content Evangelist looked at every diocesan, diocesan publi-cation, and bishop-ordinary Facebook account. We tabulated the number of “likes” or followers. We do not account for paid Facebook activity, which could dramatically increase the reach. As with our State of Diocesan Twitter report, we did not include other diocesan offices/ entities or auxiliary bishops. O N LY 3 . 5 % O F C AT H O L I C S F O L L O W D I O C E S A N FA C E B O O KContent Evangelist’s 2017 research shows only 3.5% of Catholics follow a diocesan Facebook presence of either the diocese, diocesan pub-lication or bishop-ordinary. There are 156 diocesan Facebook accounts with 603,242 followers. There are 77 diocesan publication Facebook accounts with 182,801 followers. There are 53 bishop-ordinary Facebook accounts with 1,600,255 followers. Like the rest of the population, Catholics seem to be on Facebook more than Twitter. They seem to be more interested in following people over institutions. If more bishops would embrace Facebook, the reach of diocesan social media would increase dramatically.
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A S F E W A S 6 . 5 % O F D I O C E S A N F O L L O W E R S S E E O R G A N I C FA C E B O O K P O S T SFacebook reported, that in November 2017, 66% of users log-in every day. They spend an average of 20 minutes per day on the platform, much more than Twitter. It is still the leading social media platform for all age groups, despite younger people adopting other platforms such as Twitter, Instagram and SnapChat. For example, 50% of all 18-34-year-olds go onto Facebook every day. However, even regular Facebook users are unlikely to see organic (unpaid) content from a diocesan entity.
In 2012, it became widely known that only about 16% of free posts were being seen by users. According to Hubspot, between 2012 and 2014, organic reach then dropped further from 16% to 6.5%, dramatically reducing the chance that page followers would see a post by an organization they follow. Since then, Hubspot reports that organic reach has been lowered even further, and that Facebook has warned that organic reach might even-tually reach zero. Although the Catholic presence is not reaching any audience very effectively and will need to pay to reach it, there are a few stand-outs for a successful diocesan Facebook strategy. A R C H B I S H O P J O S E G O M E Z O F T H E A R C H D I O C E S E O F L O S A N G E L E S R A N K S # 1 F O R M O S T U . S . D I O C E S A N FA C E B O O K F O L L O W E R SThe archbishop has 738,868 Facebook followers, reaching 18% of the entire Catholic population of the archdiocese. This is an impressive feat and gives them the 3rd place ranking in Content Evangelist’s overall Facebook ranking based on reach. With 420,108 followers, Cardinal Dolan, of the Archdiocese of New York, also puts forth a very impressive effort. They come in second for total followers and rank 4th for reach.
C O N T E N T E VA N G E L I S T T O P FA C E B O O K R A N K I N G S TA N D A R DContent Evangelist applies the same standard to our Facebook ranking as we did our Twitter ranking. What we are looking for is to measure the reach a diocese has among its own Catholic popu-lation. We do not account for any paid Facebook strategy in our ranking. We don’t account for the fact that followers can come from outside the diocese. Our top ranking is based on the number of followers compared to the percentage of the Catholic population. T H E C O N T E N T E VA N G E L I S T T O P - R A N K E D D I O C E S A N FA C E B O O K P R E S E N C E G O E S T O T H E A R C H D I O C E S E O F A N C H O R A G E .The Archdiocese of Anchorage reaches an equivalent of 64.5% of its 22,626 Catholic population. As with Twitter, the Archdiocese of Anchorage leads in reach and therefore tops our list. For most diocesan Facebook accounts, the most followers come from the bishop-ordinary. Not so for the Archdiocese of Anchorage. The bulk of its Face-book followers comes from the Catholic Anchor, the archdiocesan newspaper Facebook account. With 13,269 followers, the publication’s Facebook presence has 91% of the archdiocese’s followers. D I O C E S A N FA C E B O O K I M PA C T S T I L L S M A L L C O M PA R E D T O O T H E R D I O C E S A N M E D I AI N S I G H T : Apart from the success of the Archdiocese of Anchorage, Los Angeles, New York and a few others, diocesan Facebook does not reach very many Catholics. Only 3.5% of Catholics follow any diocesan Facebook account. Only 6 dioceses reach more than 10% of their Catholic population. Again, 57 dioceses reach 100% of their Catholic homes with their diocesan print publication. SOURCES: www.zephoria.com/top-15-valuable-facebook-statistics/ www.blog.hubspot.com/marketing/facebook-declining-organic-reach
CE / TREND REPORT
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D I O C E S A N F A C E B O O K
B I S H O P - O R D I N A R Y F A C E B O O K
NUMBER OF DIOCESES ON
% OF CATHOLIC POPULATION
WHO FOLLOW
TOTAL FOLLOWERS
NUMBER OF DIOCESAN
PUBLICATIONS ON FACEBOOK
% OF CATHOLIC POPULATION
WHO FOLLOW
TOTAL FOLLOWERS
NUMBER OF ORDINARIES
ON FACEBOOK
% OF CATHOLIC POPULATION
WHO FOLLOW
TOTAL FOLLOWERS
NUMBER OF PRIMARY DIOCESAN
ACCOUNTS ON FACEBOOK
% OF CATHOLIC POPULATION
WHO FOLLOW
TOTAL FOLLOWERS
T O T A L D I O C E S A N / P U B / B I S H O P F A C E B O O K
156
77
53
1 6 0
0.9%
0.3%
2.3%
3 . 5 %
603,242
182,801
1,600,255
2,386,289
D I O C E S A N P U B L I C A T I O N F A C E B O O K
3 . 5 % O F C AT H O L I C S F O L L O W A FA C E B O O K
A C C O U N T F R O M A D I O C E S E , D I O C E S A N P U B L I C AT I O N O R B I S H O P - O R D I N A R Y.
1313
Percentage of Catholic population reached with Facebook
Facebook Followers
Catholic Population
1 Archdiocese of Anchorage 64.5% 14,586 22,626
2 Archdiocese of Philadelphia 22.1% 304,241 1,378,588
3Archdiocese of Los Angeles 18.4% 742,685 4,031,831
4 Archdiocese of New York 16.2% 430,051 2,656,987
5 Diocese of Tulsa 16.1% 9,806 60,825
6 Diocese of Saginaw 10.2% 9,289 91,427
7 Diocese of Lincoln 9.9% 9,651 97,608
8 Diocese of Little Rock 8.9% 13,904 155,911
9 Diocese of Salina 8.9% 3,952 44,369
10 Archdiocese of Washington 8.6% 56,100 655,601
Bishop Facebook (Updated Nov 2017)
1Archbishop of Los Angeles 738,868
2 Archbishop of New York 420,108
3 Archbishop of Philadelphia 294,464
4 Bishop of Providence 11,210
5 Bishop of Bridgeport 11,149
6 Archbishop of Chicago 11,015
7Archbishop of New Orleans 8,516
8 Bishop of Toledo 7,518
9 Bishop of Burlington 7,092
10 Bishop of Little Rock 6,677
C O N T E N T E VA N G E L I S T 2 0 1 7 FA C E B O O K R A N K I N G
by percentage of diocesan Catholic population reached with Diocesan, Diocesan Publication and
Bishop Ordinary Facebook Nov. 2017
B I S H O P - O R D I N A R Y FA C E B O O K R A N K I N G
Number of Facebook Followers Nov. 2017
CE / TREND REPORT
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T O S E E W H E R E YO U R D I O C E S E R A N K S , V I S I T C O N T E N T E VA N G E L I S T. C O M 2 0 1 7 S TAT E O F D I O C E S A N M E D I A
Facebook Followers
1 Archdiocese of Anchorage 13,269
2 Diocese of Rochester 9,111
3 Archdiocese of Baltimore 7,560
4Archdiocese of St. Paul and Minneapolis 7,315
5 Diocese of Arlington 7,228
6 Archdiocese of Boston 7,138
7 Archdiocese of Denver 6,411
8 Diocese of Charlotte 6,087
9 Diocese of Brooklyn 4,964
10 Archdiocese of Detroit 4,751
Facebook Followers
1 Archdiocese of Washington 52,994
2 Diocese of Oakland 16,406
3 Diocese of Arlington 13,217
4 Archdiocese of Boston 11,906
5 Archdiocese of St. Louis 10,295
6 Diocese of Dallas 10,033
7 Archdiocese of Omaha 9,773
8 Archdiocese of New York 9,767
9 Archdiocese of Detroit 9,609
10 Diocese of Saginaw 9,289
Total Facebook
1 Archdiocese of Los Angeles 742,685
2 Archdiocese of New York 430,051
3 Archdiocese of Philadelphia 304,241
4 Archdiocese of Washington 56,100
5 Diocese of Arlington 20,445
6 Archdiocese of Boston 19,044
7 Archdiocese of Baltimore 18,643
8 Diocese of Bridgeport 17,381
9 Archdiocese of Chicago 17,117
10 Diocese of Oakland 16,977
D I O C E S A N P U B L I C AT I O N S FA C E B O O K R A N K I N G
Number of Facebook Followers Nov. 2017
D I O C E S A N FA C E B O O K R A N K I N G
Number of Facebook Followers Nov. 2017
O V E R A L L D I O C E S A N FA C E B O O K R A N K I N G
by number of followers - Diocese, Diocesan Publication and Bishop Ordinary Nov. 2017
15
CE / TREND REPORT
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CARA REPORTS THAT ONLY 4% OF CATHOLICS REGULARLY VISIT A DIOCESAN WEBSITE.
Since social media user engagement with Catholic entities is so small, it is unlikely these platforms are driving significant traffic to diocesan websites.
Content Evangelist does not have access to diocesan website analytics. However, based on the analytics of the diocesan websites we design and host, unique visitors to our client diocesan websites exceed CARA’s 4% finding when a diocese has a print magazine that is mailed to most or all homes.
IN 2017, THE AVERAGE OPEN RATE FOR EMAIL FROM RELIGIOUS ORGANIZATIONS WAS 26.4% WITH A CLICK-THROUGH RATE OF 3.1%.*
Content Evangelist does not have access to diocesan email analytics. However, email remains one of the most effective drivers for website traffic, which means dioceses likely are not effectively utilizing this tool to send Catholics and others to their web properties.
CATHOLIC TELEVISION NETWORKS CLAIM HUNDREDS OF MILLIONS OF VIEWERS. HOWEVER, ACCORDING TO CARA, ONLY 7% OF THE POPULATION WATCHES CATHOLIC TELEVISION PROGRAMMING.
CATHOLIC RADIO NETWORKS CLAIM TENS OF MILLIONS OF LISTENERS. HOWEVER, ACCORDING TO CARA, ONLY 5% OF CATHOLICS LISTEN TO CATHOLIC RADIO.
Catholic television viewership is difficult to measure because stations do not have enough viewers to participate in traditional forms of ratings to measure their audiences. Therefore, audience figures typically reflect potential viewers rather than actual viewership.
Similar to Catholic television, Catholic radio, listenership is difficult to measure because stations do not participate in traditional forms of ratings to measure their audiences. Therefore, audience figures typically reflect potential listeners in a listening area rather than actual listeners.
*SOURCE: www.smartinsights.com/email-marketing/email-communications-strategy/ statistics-sources-for-email-marketing/
W E B S I T E S
2 0 1 7 S T A T E O F D I O C E S A N M E D I A
E M A I L
C A T H O L I C T E L E V I S I O N A N D R A D I O
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CE / TREND REPORT
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2017STATE OF DIOCESAN
PRESS
In this digital age of social media dominance in our culture, the role of the diocesan press is constantly called into question. Content Evangelist updated its annual study of the diocesan press to determine the continued relevance and potential for reaching Catholics through print media.
THE TOTAL COMBINED DIOCESAN PRINT CIRCULATION IN THE U.S. IS 6,440,566, REACHING 24% OF CATHOLIC HOUSEHOLDS, WHICH IS ESSENTIALLY UNCHANGED FROM A DECADE AGO.Dioceses reported in the 2017 Kenedy Directory that there are 68,405,614 Catholics. Content Evangelist estimates that there are 26,309,852 Catholic households in the U.S. We tabulated that estimate by dividing the 68 million Catholics by the U.S. Census national average of 2.6 residents per household. Therefore in 2017, the reach of the 6.4 million combined circulation of the diocesan press is 24 percent of 26 million Catholic households, a very similar number to what CARA reported in 2012.
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CE / TREND REPORT
2020
2017 STATE OF DIOCESAN PRESS
177U.S. DIOCESES (LATIN RITE)
136U.S. DIOCESAN NEWSPAPERS
38 U.S. DIOCESAN MAGAZINES
4 U.S. DIOCESAN NEWSLETTERS
5U.S. DIOCESES WITH BOTH A MAGAZINE AND NEWSPAPER
4U.S. DIOCESES WITH NO PRINT
PUBLICATION
U.S. DIOCESAN PRINT MEDIA
6,440,566COMBINED CIRCULATION OF US DIOCESAN PRESS
24%% OF CATHOLIC HOMES REACHED
U.S. DIOCESAN NEWSPAPERS
4,679,568COMBINED CIRCULATION OF U.S. DIOCESAN NEWSPAPERS
U.S. DIOCESAN MAGAZINES
1,853,734COMBINED CIRCULATION OF U.S. DIOCESAN MAGAZINES
Diocesan publications remain the most effective form of media to reach 100% of
Catholic households because dioceses have access to parishioner mailing addresses.
57 DIOCESAN PUBLICATIONS
REACH EVERY CATHOLIC
HOUSEHOLD IN THEIR DIOCESE.
Content Evangelist identified print circulation data for 161 of the 173 Latin-rite dioceses in
the United State that publish. Only 4 dioceses have no print publication.
ONLY 4 DIOCESES
IN THE U.S. HAVE NO PRINT PUBLICATION.
21
DIOCESAN PUBLICATIONS
REACHING
100 %
o f REGISTERED CATHOLIC
HOMESDiocese of Cleveland 243,000
Archdiocese of Hartford 183,000
Diocese of Joliet 180,000
Diocese of Pittsburgh 169,237
Archdiocese of St. Louis 150,000
Archdiocese of Cincinnati 146,000
Archdiocese of Seattle 124,000
Diocese of Rochester 104,812
Diocese of Raleigh 88,000
Diocese of Richmond 73,272
Archdiocese of Indianapolis 67,810
Diocese of Lansing 66,400
Archdiocese of Louisville 61,850
Diocese of Charlotte 57,000
Archdiocese of Kansas City in Kansas 52,650
Diocese of Springfield 52,000
Diocese of St. Augustine 50,000
Diocese of Erie 49,000
Diocese of Fort Wayne-South Bend 48,429
Diocese of Springfield in Illinois 44,520
Diocese of Greensburg 44,000
Diocese of St. Cloud 40,602
Archdiocese of Oklahoma City 39,500
Diocese of Winona 39,000
Diocese of Wichita 37,000
Diocese of Des Moines 35,000
Diocese of Wheeling-Charleston 35,000
Diocese of Saginaw 33,000
Diocese of Altoona-Johnstown 32,706
Diocese of Lake Charles 28,091
Diocese of Lafayette in Indiana 27,904
Diocese of Bismarck 26,000
Diocese of Covington 26,000
Diocese of Savannah 26,000
Diocese of Sioux City 25,515
Diocese of Beaumont 25,289
Diocese of Fargo 25,170
Diocese of New Ulm 25,000
Diocese of Owensboro 25,000
Diocese of Duluth 24,500
Diocese of Jefferson City 22,600
Diocese of Tulsa 22,000
Diocese of Gaylord 21,000
Diocese of Knoxville 21,000
Archdiocese of Mobile 21,800
Diocese of Marquette 18,814
DIOCESAN PUBLICATIONS WITH
CIRCULATIONS ESTIMATED TO REACH
INTO ALL REGISTERED CATHOLIC HOMES
CE / TREND REPORT
Diocese of Cheyenne 18,600
Diocese of Salina 17,640
Diocese of Biloxi 17,210
Diocese of Grand Island 16,982
Diocese of Steubenville 14,350
Diocese of Lexington 13,722
Diocese of Alexandria 13,500
Diocese of Crookston 13,000
Diocese of Shreveport 12,000
Diocese of Rapid City 11,275
Archdiocese of Anchorage 10,500
Indicates diocesan magazine
Indicates diocesan newspaper
CONTENT EVANGELIST DIOCESAN PUBLICATION LEADERSHIP LIST
22
1 Diocese of Cleveland
Northeast Ohio Catholic 243,000
2 Archdiocese of Hartford
Catholic Transcript | 192,000
3 Diocese of Joliet
Christ is our Hope | 180,000
4 Diocese of Pittsburgh
Pittsburgh Catholic | 169,237
5 Archdiocese of St. Louis
Catholic St. Louis | 150,000
6 Archdiocese of Cincinnati
The Catholic Telegraph | 146,000
7 Archdiocese of New York
Catholic New York | 130,100
8 Archdiocese of Seattle
Northwest Catholic | 124,000
9 Diocese of Phoenix
The Catholic Sun | 120,000
10 Diocese of Austin
Catholic Spirit | 107,000
TOP TEN DIOCESAN
PUBLICATIONS BY
CIRCULATION
MAGAZINE VS. NEWSPAPER The ongoing debate about which is better, a diocesan magazine or newspaper, centers on several points. Two commonly stated advantages to newspapers are affordability of printing and paper and, in most cases, frequency. Out of 136 diocesan newspapers, 38 publish weekly for at least part of the year. Bishops who place an importance on frequency and more timely news and information from a Catholic perspective find this model preferable.
DECEMBER 2017WWW.ARCHDIOCESEOFHARTFORD.ORG
T H E M AG A Z I N E O F T H E A R C H D I O C E S E O F H A R T F O R D
‘TheCheese
Nun’
Meet
Mother Noëlla plies her talents from
Bethlehem cheese cellar to monastery’s
internet presence
S E RV I N G T H E CO U N T I E S O F H A R T F O R D, N E W H AV E N A N D L I TC H F I E L D, CO N N E C T I C U T
internet presence
4 Archbishop’s deskAnd on earth, peace
28 Pastoral planningAre we there yet?
26 Vocations
Vocation plan will involve Catholics at all levels in encouraging more vocations
22Plus: Parish Nativity scenes
1
T H E M A G A Z I N E O F T H E C A T H O L I C D I O C E S E O F J O L I E T
M AY 2 0 1 7
D I O C E S E O FJ O L I E T . O R G
1
Y O U N G A D U L T S T E L L U S H O W
F A I T H I N S P I R E S T H E M A N D
G I V E S T H E M H O P E F O R T H E F U T U R E
O F M I L L E N N I A L C AT H O L I C S
Y O U N G A D U L T S P E C I A L I S S U E
Cristo Es Nuestra Esperanza
F R O M T H E
B I S H O P
What Matters Most
PG. 2
P A R T N E R S H I P
Partnering with
Young Adults
PG. 16
Y O U N G
C A T H O L I C S
T O D A Y
The Catholic Young
Adult Landscape
PG. 18
T H E M A G A Z I N E O F T H E C A T H O L I C D I O C E S E O F C L E V E L A N D
September/October 2017www.dioceseofcleveland.org
T H E M A G A Z I N E O F T H E C A T H O L I C D I O C E S E O F C L E V E L A N DT H E M A G A Z I N E O F T H E C A T H O L I C D I O C E S E O F C L E V E L A N D
September/October 2017www.dioceseofcleveland.org
SERVING THE COUNTIES OF ASHLAND, CUYAHOGA, GEAUGA, LAKE, LORAIN, MEDINA, SUMMIT AND WAYNE
shepherdshepherdA joyful
shepherdBISHOP NELSON PEREZ
is excited to begin his new ministry leading and serving the faithful in
the Diocese of Cleveland
SPECIAL COM MEM O RAT IVE ISSU E
I N S I D E
feature storyEncuentro fuels missionary disciples, evangelism in Hispanic community
educationYour guide to Catholichigh schools in theDiocese of Cleveland
THE CASE FOR MAGAZINES
Magazines are the preference of bishops who see that the primary purpose of diocesan media is formation and evangelization. Newspapers can certainly have formation and evangelization content. In fact, most do. However, if the goal is to reach into every Catholic home, the question becomes: What will be the most effective? What will get left on the coffee table for others to read? What will get shared and passed along? For most Catholic homes, the only Catholic content is a diocesan publication. For that reason and others, more and more bishops, diocesan leaders and communicators are switching to a magazine format.
IF THE GOAL IS TO REACH INTO EVERY
CATHOLIC HOME, THE QUESTION BECOMES:
WHAT WILL BE THE MOST EFFECTIVE?
WHAT WILL GET LEFT ON THE COFFEE TABLE
FOR OTHERS TO READ? WHAT WILL GET
SHARED AND PASSED ALONG?
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SOURCE of data: CARA, Facebook, Twitter, 2017 Kenedy Directory, Diocesan and Publication websites, 2017 Catholic Press Directory. NOTE: FAITH Catholic researchers assembled publication and social media data on Latin Rite dioceses in the Unites States. Facebook and Twitter followers were gathered from three categories of diocesan-level accounts: 1) dioc-esan publications, 2) Bishop-ordinaries and 3) Latin-rite dioceses. FAITH Catholic researchers used Facebook and Twitter search fields to find the names of diocesan entities and individuals. The number of followers was recorded during the months of August through November 2017. Publication circulation data was taken from the Catholic Press directory and the diocesan or publication website. If there was a difference between the CPA directory and website, FAITH Catholic used the more exact number versus a rounded off number or the publication website total. The total Catholic population of each diocese was taken from the Kenedy Directory. The total diocesan count of Catholic households was an estimate based on taking the U.S. Census national average of 2.6 residents per household and dividing that number by the reported Catholic population in the Kenedy directory. Please notify FAITH Catholic of missing or inaccurate data by emailing patrick@faithcatholic.com
U.S. DIOCESAN MAGAZINES
21%U.S. DIOCESAN NEWSPAPERS75%
U.S. DIOCESAN NEWSLETTERS
2%U.S. DIOCESES WITH NO PRINT PUBLICATION2%
FORMAT OF DIOCESAN PUBLICATIONS IN U.S.
7,000,000
6,500,000
6,000,000
5,500,000
5,000,000
4,500,000
4,000,000
3,500,000
3,000,000
2007-2017 DIOCESAN PRINT CIRCULATION MAKE-UP
TOTAL DIOCESAN NEWSPAPER CIRCULATION
TOTAL DIOCESAN MAGAZINE CIRCULATION
2007 2017
CE / TREND REPORT
82 %OVERALL INTEREST
IN FAITH CATHOLIC
DIOCESAN MAGAZINES
FAITH CATHOLIC CASE STUDY
ONE DIOCESE, ONE STAFF,
NEWSPAPER VS. MAGAZINE To test the effectiveness of print publications in one diocese, the staff produced a newspaper one month; the next month, it published with a magazine produced by the same staff. Both publications were mailed to every Catholic home for more than a year. A readership survey found that 11% more people were interested in the magazine over the newspaper, and 15% were more likely to read every issue of the magazine over the newspaper. Further, when compared to using the FAITH Catholic format, which can be 100% local, there was 21% greater interest. In fact, out of the nearly 30 diocesan magazines published by FAITH Catholic, there is 82% average interest, with 2/3 of readers spending at least 15 minutes with an issue.
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% CATHOLIC POPULATION/HOUSEHOLDS
DIOCESAN TWITTER % of Catholics who follow diocesan, diocesan publication, and bishop-ordinary Twitter
DIOCESAN FACEBOOK % of Catholics who follow diocesan, diocesan publication, and bishop-ordinary Facebook
Average Diocesan publication circulation reach into Catholic homes
3 . 5 %
2 4 %T O TA L D I O C E S A N P R E S S
2 %
T O S E E W H E R E YO U R D I O C E S E R A N K S , V I S I T C O N T E N T E VA N G E L I S T. C O M 2 0 1 7 S TAT E O F D I O C E S A N M E D I A
100%
95%
90%
85%
80%
75%
70%
65%
60%
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
PRINT IS THE
WINNER
REACH OF U.S. DIOCESAN SOCIAL MEDIA VS. DIOCESAN PRINT
100%
Catholic radio reach into Catholic population
CATHOLIC TELEVISIONCatholic television reach into Catholic population
5 7 D I O C E S E S L E A D B Y R E A C H I N G I N T O 1 0 0 % O F R E G I S T E R E D H O M E S
7 %
5 % CATHOLIC RADIO