Post on 20-Aug-2015
Startup FuzeJune 2014
Lean Startup Customer Development
Validation Process
Startup Fuze June 2014
Day 1
yesterday!
• Dropbox case
• Lean Startup
• Customer Development
• Validation Process
• Javelin Board
• Get out of the Building
check!
check!
check!
check!
check!
check!
just remember…
– @RAMONSCOTT
“The best entrepreneurship methodology is:
EXECUTION”
Today• Business Model vs Business Plan
• Types of Business Models
• Business Model Canvas
• Lean Canvas
• Revenue Models
Problems / Needs Solutions
Busine$$(product - market)
Problem
Solution
Customer
Product Market
Company
is supposed…
problem
solution
customer (max desire)
business model vs business plan
Startup Company
Business Model Business Plan
Most of the timechange
Startup Company
Now Future
HOW?
Business Model Canvas
Alex Osterwalder
Customer Segment
Business Model Generation Book.
You have it
Value proposition
Business Model Generation Book.
You have it
Channels (distribution & communication)
Business Model Generation Book.
Customer relationships
Business Model Generation Book.
Revenue Model
Business Model Generation Book.
Later…
Key Resources
Business Model Generation Book.
what do you need to deliver the value?
• Tools, spaces, offices
• People
• Equipment
• Intelectual property
• Raw material
• Money!!
Key activities
Business Model Generation Book.
What do you have to do?
• Strategy
• Process
• Activities
• Tasks
+ when? who?
Key partners
Business Model Generation Book.
• Alliances
• Suppliers
• Investors
• Competitors
• Media
Costs
Business Model Generation Book.
Customer segments
Revenue Model
Customer relationships
ChannelsCosts
Value Proposition
Key activities
Key resources
Partners
Business Model Generation Book.
Canvas
Business Model Generation Book.
How? What? Who?
$
example
EXECUTION!
Lean Canvas
vs
Revenue Model Types@lmalmanza
...how a business generates revenue streams from its
products and services.
What is Revenue Model?
1. Commerce & retail
Selling physical goods
Selling digital products
A service sold per unit(hour, distance, weight, bandwidth)
A service with fixed price
Sale of services for future use
Daily deals / flash sales
2. Subscription & usage fees
Subscription
Usage fees
Rental
3. Licensing
License of usage
Certifications
4. Auctions & Bids
Auctions
Dynamic pricing
5. Advertising
Advertisements
Promoted content
Sponsorships
6. Data
Databases
7. Transaction / Intermediation
Brokerage
Transaction enablers
Affiliate programs
Creating a platform / marketplace
8. Freemium
Paid version without advertisements
Paid version without restrictions
Paid version with additional features
9. Common in the financial services industry
Interest revenues
Asset management fees
Example
Validate always!!
@lmalmanzalmalmanza.wordpress.com
about.me/luismiguelalmanza