Post on 07-Aug-2020
STARTING A BUSINESS
San Lorenzo Library
January 19, 2017
Presented by:
FJ Cava, MBA
Thank you to Our Sponsor
Local SBA Ecosystem
Partnership and Hosting
We are the premier provider of Business Advisory Services to the small business
community.
Our mission is to create economic opportunity by
empowering entrepreneurs.
Free & Low Cost
Seminars
Our Services
Free One-on-One
Consulting
Seminar ExamplesAccess to Capital Successful Business Plans
Starting a Business Meet the Lenders
Social Media Government Contracts
Marketing Law for Entrepreneurs
Worker Owned Businesses Buying a Business
Starting a Restaurant Crowdfunding and Alternatives
Starting a Food Business How to Pitch Your Company
Finding Your Core Customer Exporting
Website Development Home Based Businesses
ACSBDC Consultants
Ron Barrett
Loan Specialist
Deb Doyle
Branding
FJ Cava
Generalist
David Bokash
Technology
Paula Mattisonsierra
RetailMari Lovalvo
Human Resources
Lee Lambert
DirectorTara Lynn Gray
Crowdfunding
Deagon Williams
Food & Restaurants
ACSBDC Consultants
David Mitroff
Social Media
Dorian Webb
Operations
Ed Duarte
ConstructionBob Komoto
Export/Import
Maria Mejia
Finance
Carolyn Johnson
OperationsTom Yeh
Strategy
Tom Camerato
Financial Modeling
Mary Passarella
Accounting
How to register for services
www.acsbdc.org
Our Client Results!
Please complete the seminar evaluation form at the
end
Presentation Download
www.acsbdc.org/handouts
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FJ CAVA
MBA in Entrepreneurship
Work in SF Bay Area and Africa (offices in Oakland, CA
& Accra, Ghana)
Owner – Cava Consulting
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Essentials for Success
Passion
Focus
Discipline
Business Plan (which includes a
financial plan)
Strong Support Team
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Passion
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Focus
The most successful businesses solve peoples problems by providing benefits to the client.
They then deliver that good/service to the client better then their competition.
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Discipline
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Business Plan
Marketing/ Sales
Management
Finance
Operations
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Marketing
mar·ket·ing
ˈmärkədiNG/
noun
the action or business of promoting and selling products or services, including market research and advertising.
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Marketing
Features v. Benefits
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Marketing
Target MarketDemographics Psychographics
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Marketing
Tools:
• Interviews
• Surveys
• Focus Group
• SWOT
• Mind Mapping
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Marketing
Advertising
Target
MarketChannel Message Sale
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Sales
sale
sāl
noun
1. the exchange of a commodity for
money; the action of selling something.
"we withdrew it from sale"
synonyms: selling, vending;
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Sales - Relationship Selling
1. Know your product or service
2. Make the initial contact with your prospect
3. Find out your clients’ priorities
4. Propose a solution
5. Focus on why they should buy
6. Help your prospect see the bottom line
7. Ask for the sale
8. Deliver
9. Follow Up
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Management
man·age·ment
ˈmanijmənt/Submit
noun
1.
the process of dealing with or controlling people.
"the management of elk herds"
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Management
www.manager-tools.com
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Operations
Operations is designing and
controlling the process of
production and delivery of your
company’s goods or services.
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Finance
fi·nance
ˈfīnans,fəˈnans
noun
1. the management of large amounts of money,
especially by governments or large companies.
synonyms: financial affairs, money matters, fiscal
matters, economics, money management,
commerce, business, investment, ”he knows about
finance"
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Finance
• Profit Loss Statement
• Statement of Cash Flow
• Balance Sheet
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Finance
Profit Loss Statement
1. Income/Revenue/Sales
2. COGS
3. Gross Profit
4. Operating Expenses
5. Operating Profit
6. Taxes/Owner’s Draw
7. Net Profit
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Finance
Statement of Cashflow
1. Beginning Cash
2. Cash In
3. Cash Out
4. Ending Cash
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Finance
Balance Sheet
1. Assets
2. Liabilities
3. Equity
A = L+E
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Finance
Tools:
• Xero
• Quickbooks
Pay your bills on time
– If you fall behind or are having trouble, contact your
creditor!
Lower high balances
Do not close zero balance accounts
Open credit lines only when needed– But, don’t open too many in a short period of time
Fix mistakes
Get a copy of your credit report
Fixing Your Credit
Free Credit Counseling
Operation Hope (www.operationhope.org)
Consumer Credit Counseling of San Francisco
(www.cccssf.org/)
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Support Team
• Business Consultant
• Accountant/Bookkeeper
• Lawyer
• Industry Experts
• Family/Friends
Forming a Legal Entity
In summary – It’s about Accountability
– Taxes, fees, profit distributions
A legal entity is an “artificial person” you create by filing
certain documents with the California Secretary of State
That artificial person can own or lease property, opens
bank accounts and enter into contracts just like a natural
person
Choice of Entity
External funding vs. internal
More flexibility vs. better established form
Build wealth vs. tax efficient cash flow
Choice of Entity
Four basic types of legal entities
– Sole Proprietor
– Corporations (“B”, “C” and “S” types)
– Limited Liability Companies
– Limited Partnerships
Licenses/Permits
Requirements vary greatly depending upon the type of business you are launching. Best to walk through your business concept with an advisor who can help you to navigate through the process efficiently.
Business License or “Tax Certificate” – generally required in any city/area where you are present (possibly multiple places).
Cost varies by city/jurisdiction.
Fictitious name – File with the County if you do business in a name other than your own, and publish in an “approved” publication. If you incorporate and do business in the corporate name, not required. If needed, file this before the business license. https://www.acgov.org/auditor/clerk/filefbn2.htm
Filing/publishing service: https://www.dbastore.com/hometemplate.cfm
$40 to file, publishing cost varies. Do this before the Business License.
Licenses/Permits
Seller’s Permit – Needed if you sell “tangible personal property” subject to sales tax. No cost to obtain, but you will need to make quarterly filings going forward.
https://www.boe.ca.gov/info/reg.htm
Employees – Many requirements if you hire employees. http://www.edd.ca.gov/payroll_taxes/am_i_required_to_register_as_an_employer.htm
Food/restaurant businesses – Many county health department requirements plus possible state and federal requirements if manufacturing products for stores.
http://www.acgov.org/aceh/
Licenses/Permits
Many other possible requirements depending on the
business (sample list – not comprehensive):
Transportation businesses – State PUC
Professional services – possible state licensing
requirements
Serving alcohol – California Dept. Alcohol Beverage
Control
Construction activity – city zoning/permitting
Many, many other possible requirements
Licenses/Permits
State of California Permit Assistance Site
http://www.calgold.ca.gov/
Put in location and type of business and you can see a list
of possible licenses and permits required (many won’t
apply)
Highly recommended: Work with a business advisor
(SBDC, SCORE, other) and local economic development
staff to go through the requirements for your business.
Stay in Compliance
Business Licenses
– City and county
– State: Business Transportation and Housing (916) 323-5400
Fictitious Business Name
Federal Self-Employment Tax
Local Fees
State Taxes
Seller’s Permit
Employer Identification Number
Worker’s Compensation Insurance
State/Federal Withholding
RESOURCES
Do you have what it takes?https://eweb1.sba.gov/cams/training/business_primer/assessment.htm
Alameda County Resource
http://www.acgov.org/cda/ecd/business-resources/
California Resourceswww.business.ca.gov
Online Courseshttps://www.sba.gov/tools/sba-learning-center
www.sba.gov
Alameda County SBDC
Next steps:
Make an appointment with the SBDC or East Bay
SCORE (depending upon your needs)
– Find your focus
– Gain feedback before you commit funds
– Ensure you have budgeted wisely
Thank You
Alameda County
Small Business Development Center
2101 Webster St., Offices of Main Street Launch
Oakland, CA 94612
510-208-0410
www.acsbdc.org/handouts