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A Guide to Second Semester Recruitment and Retention

Membership RecruitmentA well-planned, aggressive second

semester recruitment campaign can strengthen a chapter and increase its membership.

Recruitment: Goals & Game Plans

Get New Members

What to Say

Reasons to Join

Scholarships, Networking,

Travel, Leadership, Fun

What to Do

Second Semester

Welcome Back Party

Invitations

Where to Look

Business Students

Underclassmen

Recruitment: FBLA-PBL Benefits

Students:Sharpen Business SkillsBecome LeadersMeet PeopleEarn Scholarships Gain Community Service ExperienceEarn RecognitionTravel

Recruitment: Networking Tips Be Curious

Everyone loves to talk about him or herself Ask open-ended questions like “What are your hobbies and interests?”

Be Brief If you can’t interest someone in what you are saying, you are probably taking

too long to say it

Be Courteous Learn the person’s name and

use it frequently Smile

Be Direct Use eye-contact (body language is

important)

Be Enthusiastic It’s contagious!

Recruitment: StrategiesCreate posters,

brochures, and bulletin boards

Create an exhibit booth or have a table in a high traffic area

Show pictures of past members in fun displays

Create chapter T-shirts

Give away food or candy

Use FBLA-PBL membership poster and membership videos

Recruitment: Use Social Media

Recruitment: Membership Recognition Programs

Membership Madness Recruit 5 members

Membership Mania Recruit 10 members

Membership Achievement Equal or beat previous

year membership totals

100% Class Participation All students in one class

join FBLA-PBL

Recruitment: State or Local Chapter Blog

Recruitment & Retention: Attend the NLC

PBL: June 24-27

FBLA: June 29-July 2

Retention: Meetings Advertise chapter

meetings

Make meetings productive and fun

Have a solid agenda

Retention: BAA, CMAP, MAPEncourage your members to participate in

BAA (FBLA) MAP (FBLA-ML) CMAP (PBL)

Retention: National Programs

Stock Market Game

Virtual Business Challenge

America Saves Week

Operation Enterprise

Brainbench

i-SAFE

Junior Tours

Recruitment & Retention: Celebrate FBLA-PBL Week

February 5-11, 2012

Retention: Plan Newsworthy Activities

Retention: Focus on Community Service

Retention: PD Engagement Activities

Select one day during FBLA-PBL Week as “Professional Division Engagement Day”

Invite PD members and other business and community leaders to speak at a local chapter meeting.

Retention: Connect with National Officers

Officer Hotline 801-900-FBLA (Western and Mountain Plains Regions) 804-631-FBLA (North Central, Southern, and Eastern Regions)

Skype http://go.fbla.org/FBLASkypeRequest

QuestionsIf we run out of time and are not able to

answer your question, you will receive an individual e-mail response.

Contact us anytime at general@fbla.org

Connect With Us

www.facebook.com/ProfessionalDivision

www.twitter.com/ProfessionalDiv

youtube.com/fblapblinc

flickr.com/photos/fbla-pbl

Webinar Wednesday“Going for the Win: Preparing for

Competition”February 15, 2012 at 4:00 pm EST

Archived Webinars on YouTube Involving the ProsNavigating Your Way Through the BAA Involving Your Elected Officials