ADVANCED MARKETING

TECHNIQUES…For Technology Firms That Have Real Kick-ass Online Marketing Campaigns

…And Firmly Believe That More Is Better And If You’re Not Growing, You’re ShrinkingIn Other Words, Supercharge Your Marketing

MARKETINGDOES THIS SOUND LIKE YOU?

• Consistent Lead Flow• Sales People are Happy with Their Leads

• Great Blogging• CTAs & Landing Pages

Where to go from here?

You Already Have:

ANALYZE THE DATA

ANALYZE THE DATA

• Data should drive every marketing decision.

• Learn what works and what doesn't.

• Understand your historical data to build better strategies.

ANALYZE THE DATA

Analyze Google Analytics and Google

Webmaster tools.

Look for Pages With HIGHER Than Average

Bounce Rates.

Only Replace Content and CTAs That Underperform Your Average.

Look for CTAs That Underperform.

Screw Google!Start Taking Matters Into

YOUR OWN HANDS

Screw Google!Start Taking Matters Into

YOUR OWN HANDS

Tired of Chasing Google’s Search Algorithm Yet?1. Focus on Building an Audience

2. Stop Creating Content for the Anonymous

3. Start Lead Nurturing Campaigns

4. Find Other Distribution Channels for Your Content

FOCUS on Building an Audience

Your Audience Is:1. Your Customers

2. Twitter Followers

3. Facebook Followers

4. Email Lists: Everyone Who Downloaded An Offer

5. Email Lists: Everyone Who Viewed Your Webinar

6. LinkedIn Followers Your audience is your #1 MARKETING ASSETIt’s the reason you’re doing marketing.

Who’s following you? Who subscribes to your blog? Who’s your customer?

STOP CREATING CONTENT FOR THE

ANONYMOUS• What content do they read?

• What content do they need?

• What marketing offers would be most beneficial to them?

• They know who you are they want to hear from you.

Analyze Your Audience!

This seems to always be the LAST thing people do, that’s why we said ‘Start’ in the title.

Lead Nurturing is advanced. You need lots of content and lots of reasons to connect with your audience.

But especially for Tech Services Firms, the sales cycle can be monstrously long.

Lead Nurturing helps to stay engaged with your prospects in a very affordable way.

Start LeadNurturingCampaigns

Once you have content that you know your targeted prospects like and this content works when anonymous and random people come to your site then you have a GOLD MINE.

Figure out other channels where these prospects live (like LinkedIn, Facebook, etc) and target them with your great content.

Find Other DistributionCHANNELS FOR YOUR CONTENT

Contact Our Specialist:

NEXT STEPS

Download eBook:

9 Steps To GeneratingInbound Leads

For Tech Companies

How To Sell Technology with Online Marketing

Contact Casey

Casey Lockwood800.602.9947@InalignInccasey@inalign.comInalign.com

WANT TO LEARN MORE?