Post on 02-Jul-2015
juf.org Redesign
Presentation to Staff Cabinet03/02/2011
Process
• Research into latest website best practices and design trends
• Analysis of web metrics and voice-of-customer data
• Website Steering Committee kickoff retreat
• Taxonomy review and card sorting exercises
• Iterative design process over more than four meetings with Website Steering Committee
Project Goals
• Simplified homepage with clearer focus and prominent calls to action
• Streamlined navigation
• Improved process for updating homepage content
• More flexibility for unique microsite design while maintaining overall JUF brand
• my.juf.org
Strategic objectives of the JUF/JF website
1. Advance JUF brand recognition and enhance the image of JUF in the community.
2. Promote the JUF Campaign and encourage new and/or increased giving.
3. Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies.
4. Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning.
5. Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.
Current ProposedHomepage
Current ProposedWrapper
Current ProposedMicrosite Page
Navigation and Taxonomy
Next Steps
• Input and approval from Staff Cabinet
• Complete upgrade of Website Content Management System and migration to new servers (03/18/2011)
• Launch new YLD website (03/31/2011)
• Convert paper prototypes of new homepage into HTML, implement in Website Content Management System
• JUF News, Tweens, new video/podcasts page, improved mobile version, better social media integration, etc.
• Web+DMS integration!
• Launch redesigned juf.org (07/05/2011)
• Future phases of Web+DMS integration
Discussion
Backup Slides
Website, May 8, 1999
Website, May 8, 1999
Current Website