SPSColumbus - A SharePoint Designer’s Lessons Learned

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My session from SharePoint Saturday Columbus 2011 - focuses on what works and what doesn’t when redesigning a SharePoint User Interface in both SharePoint 2007 and 2010.  You are invited to listen to real life stories of SharePoint Branding and User Interface redesigns--.  You will walk away from this session with some key tips on how to see the red flags that could mean your SharePoint branding project is in trouble and how to manage them. This session is intended for Project Managers, Business Decisions Makers, Architects, Designers and anyone who’s head will roll when things go wrong. 

Transcript of SPSColumbus - A SharePoint Designer’s Lessons Learned

1 | SharePoint Saturday Columbus 2011

Lessons

A SharePoint Designer’s Lessons Learned By Marcy Kellar

Learned

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• Lessons Learned from SharePoint Branding Projects • Stories and Lessons • No Code • No Demos

Presenter
Presentation Notes
This session focuses on what works and what doesn’t when redesigning a SharePoint User Interface in both SharePoint 2007 and 2010.  You are invited to listen to real life stories of SharePoint Branding and User Interface redesigns--.  You will walk away from this session with some key tips on how to see the red flags that could mean your SharePoint branding project is in trouble and how to manage them. This session is intended for Project Managers, Business Decisions Makers, Architects, Designers and anyone who’s head will roll when things go wrong.  This session also offers time for Q&A at the end so bring your own questions.

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• Project Managers • Business Decisions Makers • Architects • Designers • Anyone who’s head will roll when things go wrong

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• Key Lessons to Guide a Successful Branding /Visual Design for SharePoint

• Identification of High Risk Projects • A Copy of Beginning SharePoint

Designer 2010 • Branding Rockstar

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Marcy Kellar

SharePoint

• 6 years experience in SharePoint

• Branding, Publishing, Intranets, Public Facing SharePoint Sites with Enterprise clients

• Touched over 50 intranets

• Co-Author, “Beginning SharePoint Designer 2010 (Wrox)

Design

• Professor of User Centered Design at Art Institute of Indianapolis

• Award Winning Photographer & Fine Artist

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What is Branding?

Presenter
Presentation Notes
First let’s define the domain. What are we talking about here. First Prize -

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Branding: the use of advertising, distinctive design, and other means to make consumers associate a specific product with a specific manufacturer

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SharePoint Branding

Content Placement, Content Layout, Interaction Design, Site Architecture Basically - Everything Else

Presenter
Presentation Notes
Branding Is Just the Tip of the Iceberg This is often uncovered through visual Design mockups.

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Presenter
Presentation Notes
The User Experience Iceberg

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Presenter
Presentation Notes
Understand how many layers there are in Branding/UI Customization

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SharePoint Branding

Presenter
Presentation Notes
I have found in SharePoint branding has come to mean : Make it pretty, make users adopt it, make it usable

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SharePoint Branding

Master Pages Page Layouts Css Content Styling HTML Editor Styling

Presenter
Presentation Notes
Master Pages Page Layouts Css Content Styling HTML Editor Styling

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SharePoint Branding / UI Design Customization

is Challenging

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But Not Impossible

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1. Unknown Territory (Anything not using a templated design) 2. Undefined Vocabulary 3. Unclear Scope - Innovation vs Inspiration 4. Multiple Designs and / or Variations 5. Undefined Design Reviews and Change Management 6. Unclear Roles & Responsibilities 7. Highly Customized Sites Custom Site Definitions Highly Customized Site/Lots of Features

8. Team of Independent Contractors 9. Lack of Key Stakeholders (Committee Projects) 10. Poor Requirements (Non-Requirements)

Presenter
Presentation Notes
Tell story of bad project for Book. And Then Tell Us Your Lesson Learned at End.

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• Unknown Territory (Branding Projects with New Content, Concepts and Designs)

• Branding SharePoint is challenging

• Learn from the mistakes of others (you are here).

• Identify risk & mitigate.

• Basic PM 101.

• Have a contingency plan “what if things go wrong.”

Presenter
Presentation Notes
SharePints Talk openly about what works and what doesn’t Identify and Mitigate Risk

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• Unknown Territory (Branding Projects with New Content, Concepts and Designs)

• Branding SharePoint is challenging

• Learn from the mistakes of others (you are here).

• Identify risk & mitigate.

• Basic PM 101.

• Have a contingency plan “what if things go wrong.”

You WILL get sucker punched.

Presenter
Presentation Notes
SharePints Talk openly about what works and what doesn’t Identify and Mitigate Risk

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Example: Branding Sucker Punches Happen

Experienced with SharePoint Branding Build 32 Hours to Build Master Page & CSS

+ 8 hours for Jquery & CSS Webpart

40 hours

Test 10 hours for testing & bug fixes

_________________________________

50 hours total

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Example: Branding Sucker Punches Happen

Experienced with SharePoint Branding Build 32 Hours to Build Master Page & CSS

+ 8 hours for Jquery & CSS Webpart

40 hours

Test 10 hours for testing & bug fixes

_________________________________

50 hours total

+ 8 hours SharePoint Sucker Punch

58

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Example: Branding Sucker Punches Happen

Experienced with SharePoint Branding Build 32 Hours to Build Master Page & CSS

+ 8 hours for Jquery & CSS Webpart

40 hours

Test 10 hours for testing & bug fixes

_________________________________

50 hours total

+ 8 hours SharePoint Sucker Punch

58

Noob Build 32 Hours to Build Master Page & CSS

8 hours for Jquery & CSS Webpart

+16 Hours to Ramp Up______________

60 hours

Test 10 hours for testing & bug fixes

_________________________________

70 hours total

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Example: Branding Sucker Punches Happen

Experienced with SharePoint Branding Build 32 Hours to Build Master Page & CSS

+ 8 hours for Jquery & CSS Webpart

40 hours

Test 10 hours for testing & bug fixes

_________________________________

50 hours total

+ 8 hours SharePoint Sucker Punch

58

Noob Build 32 Hours to Build Master Page & CSS

8 hours for Jquery & CSS Webpart

+16 Hours to Ramp Up______________

60 hours

Test 10 hours for testing & bug fixes

_________________________________

70 hours total

+ 8 hours Sucker Punch + 12 hours Sucker Punch + 6 hours Sucker Punch

86

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Presenter
Presentation Notes
You may be communicating using the same words but not saying the same thing - Hired as UX Lead They Meant UI Designer No intention of having me in front of clients. Another story – Dev Wiki (Functional vs Visual Design)

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• Review project plan.

• Discuss activities.

• Create glossary.

Presenter
Presentation Notes
You May Be communicating something but not saying the same thing

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Lesson 3: Verify The Problem You Are Solving

Presenter
Presentation Notes
Unclear Scope - Innovation vs Inspiration Is the problem functional design or visual design Are we coloring a built house or building a custom house. Painting a shantytown won’t solve the problem if content is the issue.

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• Is branding really going to solve the problem?

• Branding / Styling is the solution when content and functionality are already defined.

• If not, you are still defining functional and content requirements too.

• Use appropriate process to get requirements

Review creative process with stakeholders.

Show examples.

Presenter
Presentation Notes
Unclear Scope - Innovation vs Inspiration Is the problem functional design or visual design Are we coloring a built house or building a custom house. Painting a shantytown won’t solve the problem if content is the issue. Decide whether you are there for inspiration or innovation

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SharePoint – Inspiration Design Analogy

Your result still resembles the original structure

Presenter
Presentation Notes
Limited by structure Always fighting SharePoint�Bottom Up You start with what you have and redesign it

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SharePoint – Inspiration Design Example

Presenter
Presentation Notes
Design around SharePoint Basic structure of SharePoint remains Design just styles current structure.

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SharePoint – Innovation Example

Presenter
Presentation Notes
True UX design Blank Canvas; Design based on what you want, not on constraints Top Down Approach

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Lesson 4: Multiple Designs Require Time to Architect

Presenter
Presentation Notes
When you have multiple Designs with multiple master pages and page layouts, you have an issue

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Multiple Design & Theme Implementation

• # of master pages • Inheritance of branding

elements • Minimize “tweaking”

impact

• How would you architect this? 3 designs, 14 color variations for each one 2 collaboration 1 publishing 3 page layouts?

• How many master pages? • Any inheritance? • What if you find several bugs

just before launch? • How many files will you update?

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Presenter
Presentation Notes
How do you architect a site like this>?

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Lesson 4: Multiple Designs Require Time to Architect

• Split into new master page only when necessary.

• Minimize # of master pages and manage styling variations in page layouts.

• Inheritance is important – base CSS.

• Requires development and deployment strategy.

• Makes changes or troubleshooting much easier.

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Lesson 5: Define how iterations, reviews , and approvals are managed.

Infinity Symbol

Presenter
Presentation Notes
Infinity = How long you will be doing iterations if you let them.

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Infinity Symbol

Lesson 5: Define how iterations, reviews , and approvals are managed.

• Inherent in some methodology (agile).

• Define # of iterations of Wireframes and Mockups before starting project

• Define approval process.

• Put in legal document (SOW).

• Define how changes are managed.

Presenter
Presentation Notes
Recommend 2 iterations for most branding projects

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Lesson 6: Define Roles & Responsibilities

Project Sponsor Project Manager

SharePoint Architect

Biz Analyst / Site Builder

Typical SharePoint Project Team

Presenter
Presentation Notes
Typical Roles Project Sponsor  Senior decision maker who is responsible for overall project scope, and timeline, and financial decisions. Project Manager  Manages the overall timeline, scope, and day to day administration for the project. The project manager is the central point of contact for SharePoint Soapbox. Solution Architect  Provides the overall technical design and structure of the site and its supporting systems. Business Analyst  Defines the business needs and requirements Technical Architect  Provides expertise and support for the infrastructure and technical architecture.

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Lesson 6: Define Roles & Responsibilities

UX Architect/ Branding Lead

Developer(s)

UI Designer Front End Developer

Project Sponsor Project Manager

SharePoint Architect

Biz Analyst / Site Builder

Typical SharePoint Project Team Possible Roles with Custom UX

Presenter
Presentation Notes
Creative Types UX Architect  Performs user experience and SharePoint branding architecture planning. Serves as liaison between Creative Agency and SharePoint Soapbox technical team. UI Designer/Design Firm Creates Design(s) Partner Sponsor  Senior project decision maker from Creative Agency Partner who is responsible for overall project scope, and timeline, and change requests. SharePoint Developer(s)  Lead developer responsible for implementation of back end custom development SharePoint Branding Expert  Specialist Experienced in implementing Creative Design on SharePoint. Gotcha knowledge; manages MP, Page Layout & Process Front End Developer  User Interface Developer working closely on custom development components that are implemented in presentation layer; Good with Scripting

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Typical SharePoint Project Team Added Roles with Custom UX UX Architect/

Branding Lead Developer(s)

UI Designer Front End Developer

Project Sponsor Project Manager

SharePoint Architect

Biz Analyst / Site Builder

Lesson 6: Define Roles & Responsibilities

• Review together as a team (even if it seems to be common knowledge) verify with stakeholder.

• Define who owns each task, who does what and when.

• Ensure you have source control if multiple folks in same file (Subversion for Photoshop).

Presenter
Presentation Notes
All Roles Project Sponsor  Senior decision maker who is responsible for overall project scope, and timeline, and financial decisions. Partner Sponsor  Senior project decision maker from Creative Agency Partner who is responsible for overall project scope, and timeline, and change requests Project Manager  Manages the overall timeline, scope, and day to day administration for the project. The project manager is the central point of contact for SharePoint Soapbox. Solution Architect  Provides the overall technical design and structure of the site and its supporting systems. Business Analyst  Defines the business needs and requirements Technical Architect  Provides expertise and support for the infrastructure and technical architecture.   UX Architect  Performs user experience and SharePoint branding architecture planning. Serves as liaison between Creative Agency and SharePoint Soapbox technical team. UI Designer/Design Firm Creates Design(s) SharePoint Developer(s)  Lead developer responsible for implementation of back end custom development SharePoint Branding Expert  Specialist Experienced in implementing Creative Design on SharePoint. Gotcha knowledge; manages MP, Page Layout & Process Front End Developer  User Interface Developer working closely on custom development components that are implemented in presentation layer; Good with Scripting

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Lesson 7: Mitigate Risk for Highly Customized Sites

Presenter
Presentation Notes
Who has experience with Highly Customized Site Redesigns? What are the risks? Code No Documentation

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Lesson 7: Mitigate Risk for Highly Customized Sites

• Custom Site Definitions • Multiple Solutions and

Features • Public Facing Sites

• Proof of concepts • Code reviews • Multiple check points • Define assumptions • Define stakeholder

responsibilities

Presenter
Presentation Notes
Custom Site Definitions Multiple Solutions and Features Public Facing Sites

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Lesson 8: Understand and Confirm Skills Required

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Lesson 8: Understand and Confirm Skills Required

• Discuss process & identify skills required.

• Make sure you learn experience level of team. Don’t assume credentials mean branding/UI design experience.

Look at previous project experience.

Web designer without SharePoint experience is not the same as one with. Plan for some ramp up time.

• Determine which skills are required for project success (master pages, page layouts, CSS, client side scripting, XSL styling).

• Identify any discrepancies early – build time in for learning/mentoring.

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Designers UX Strategists / UX Architects / Creative Director

Developers

Front End Developers

Information Architects Platform / IT

Presenter
Presentation Notes
RWDW = Regular Web Design World

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Lesson 9: Have Single Contact for Visual Design Decisions

Presenter
Presentation Notes
Ensure that one person is responsible for Creative Decisions

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Example: Branding Sucker Punches Happen

Experienced with SharePoint Branding Build 32 Hours to Build Master Page & CSS

+ 8 hours for Jquery & CSS Webpart

40 hours

Test 10 hours for testing & bug fixes

_________________________________

50 hours total

+ 8 hours SharePoint Sucker Punch

58

Noob Build 32 Hours to Build Master Page & CSS

8 hours for Jquery & CSS Webpart

+16 Hours to Ramp Up______________

60 hours

Test 10 hours for testing & bug fixes

_________________________________

70 hours total

+ 8 hours Sucker Punch + 12 hours Sucker Punch + 6 hours Sucker Punch

86

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Lesson 9: Have Single Contact for Visual Design Decisions

• “Design by committee” doesn’t work without risk to timeline.

• Assign a creative contact.

• Define a role with veto power.

• Beware of IT Sponsor that “dabbles with design”

Presenter
Presentation Notes
If you are stuck with Design by committee, make sure meetings are formal, iterations are defined. Impacts resources on other projects.

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Lesson 10: Start with Good Requirements

Presenter
Presentation Notes
SharePoint Requirements – People don’t know what they want. They want you to tell them what they want. This takes skills and you should map back to business need.

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Lesson 10: Start with Good Requirements

Presenter
Presentation Notes
Unclear Scope - Innovation vs Inspiration

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Lesson 10: Start with Good Requirements

1. Branding meeting with stakeholders.

Walk through examples.

Define whether you are creating an inspired design or an innovative design.

Communicate cost and timeline implications of fully customized site .

2. Review functional requirements.

Presenter
Presentation Notes
Don’t DECORATE!! Make design purposeful

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• Migrations (ghosting). • Fixed-bid branding projects (without templates). • Undefined/unclear methodology (agile/hybrid/waterfall). • Unclear transfer points b/w design & development. • Locked down dev box. • Lack of project management.

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1. Avoid getting sucker-punched by learning from others mistakes. 2. Share a common vocabulary. 3. Verify the problem you are solving. 4. Multiple designs require time to architect. 5. Define how iterations, reviews , and approvals are managed. 6. Define roles and responsibilities. 7. Mitigate risk for highly customized sites. 8. Understand and confirm skill set of team. 9. Have single contact for visual design decisions. 10. Start with good requirements.

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• And always have a project manager or at least an agreed upon project plan. User Interface/Branding and UX projects often have tough conversations to reset and manage expectations.

• If you are a solo resource without a project manager, be sure to have a plan for tough conversations.

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My Tools of Choice

Conceptual Site Modeling SmartDraw

Mindjet

Wireframes / Functional Design Illustrator (make your own UI set)

Mockflow.com

Visio

Intranet Factory

Content Organization & Planning Jumpchart.org

PowerPoint

Visual Design / Mockups Photoshop

Illustrator (for lots of text)

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Thank You

My Blog: The SharePoint Muse Twitter @marcykellar Linked in marcykellar

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