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Results 2009 Fall PromotionDisney Carpet and Rug Collection

Measurement / Statistics

Website assigned to Sweepstake

Portals

Website assigned to Sweepstake

Portals

End of Daylight Saving Time

End of Daylight Saving Time

Disney NewsletterDisney Newsletter

Online Advertising I.E. Banners on

Disney.com

Online Advertising I.E. Banners on

Disney.com RegistrationsRegistrations

Opt-Ins (Leads)Opt-Ins (Leads)

The Fall Promotion in Numbers

- 150,000 visitors on the website

- 25,000 participants in the sweepstakes

- 240,000 sweepstakes entries

- 15,400 leads generated

= Traffic in the stores

2010 Spring PromotionDisney Carpet and Rug Collection

Marketing and AdvertisingDisney Carpet and Rug Collection

Update 2010

CONTAINS MATERIAL THAT HAS TO GET APPROVAL

New Advertising Material

• Trifold with dealer field• Trifold Disney Room Solutions / Rugs• Posters• Stickers• Mailing• Contest Trifolds• Standees

The new Commercial

The new, additional commercial will give the dealer more opportunities to customize the commercials.

Structure:• 10 sec Disney• 10 sec dealer information• 5 sec special offer Disney• 5 sec dealer outro (logo, slogan, contact information)• Customization of the commercial, including one file-transfer to a TV station or movie theater

You can order the commercial at www.tuftexdealer.com

Standee

To enforce the presence in movie theaters, we offer standees3' x 5’ to place in the lobbies of the theaters.Price: about $50 plus shipping for standee and $125 per week / theater in NCM theaters.

Add your local brochures to the standee.

This is a very cost-effective way to remind theater visitors about the commercial whenthey leave.

Dealers can call 1-800-SCREEN1 (NCM) or 1-800-724-MOVIE (SCREENVISION)for more information.

Movie Theater Extension

To extend the presence in the movie theaters we cooperate with NCM and SCREENVISION, which represent more than 3,600 theaters nationwide.

Take advantage of special pricing and create awareness for your local store.

Dealers can call for more information.

______________________________________________________________

Screenvision:$30 / screen / week8 week minimum$450 setup fee

1-800-SCREEN1

1-800-724-MOVIE

NEW Dealer Microsite

The new dealer microsite is FREE of

charge. The basis for the website is

the official shawfloors.com/disney

website, but without the dealer locator.

Dealers can set their links to the website,

banners and buttons are available at

www.tuftexdealer.com

Available Summer 2010

2010 Spring PromotionDisney Carpet and Rug Collection

CONTAINS MATERIAL THAT HAS TO GET APPROVAL

2010 Spring Promotion

April 16th – June 30th

From April

until Theatrical Release of

Video Contest

• "Play your favorite scene from on of our franchises"

• One rule: our contest-poster has to appear in the video

– Poster can be printed from website or picked up at a participating store

– For pick-up in store = free tee-shirt

• Post on contest website and invite friends to vote

• Submission form for video with "opt-in" for carpet information and dealer locator

• Link to facebook

• Visitor voting system (Vote & Win)

• Cash and other prizes

• "Show us your Disney room"

• Post picture on contest website and invite friends to vote

• Submission form for picture with "opt-in" for carpet information and dealer locator

• Link to facebook

• Visitor voting system (Vote & Win)

• Cash, carpet and other prizes

Picture Contest

POP Tools

• Dealer polo shirt

• Contest posters

• Contest tee-shirts

• Brochures

Online Marketing

• Google Adwords, Yahoo, Bing

• Search Terms including Princess, Frog and Toy Story

• Start April until July

• Link to Shaw Contest Microsites

• Banner Advertising on Disney website

• E-mail to Disney newsletter recipients

Budget

Video Contest 35,000

Picture Contest 15,000

POP Tools (Shirts, Posters) 0*

Online Marketing 95,000

Prizes 30,000

Various 20,000

Budget $195,000

* financed through dealerparticipation fee

Dealer Participation

• Only participating dealers are in the contest form included (the contest forms are the source for leads)

• Participating dealers get

– 10 Director shirts

– 10 posters

– 1 standee

– support in commercial production

– free leads from contest websites

– free brochures

– 10% discount on Princess Tiana Rugs (as long as promotion lasts)

– Update of Disney Display with Disney Color Story

• Participation fee $199

New Princess Tiana Rug - Limited Edition

- Princess Tiana Rug

- 7 x 5 ft.

- 6 inch shag border

- In 4 color combinations available

- Price $250.00, MAP 499.00

Card Replacements

- Phase out of:

- Pamper Me Plush

- Furry Bear

- Replaced with Positive Touch

- Available in all Disney Colors

- FOB LA $12.96