Lindenwood vs. LewisBy: Matt Schmack

VOLLEYBALL

Executive Summary Inform people that the programs

Lindenwood will play are athletes who are the top caliber athletes in the NCAA, pertaining to volleyball.

Potential teams from both the east and west coast will eventually make the trip to face Lindenwood, as it becomes a bigger school.

Involve more spectators and hope this particular match will bring in more fans in order to start building a loyal fan base that will return to watch NCAA Lindenwood volleyball

The most important part of our plan is fan appraisal and participation

Mission Statement To increase attendance at

the LU men’s volleyball games

Through promotion of one of their biggest matches vs Lewis University

Cultivate and keep the audience through: Involving the spectators

with fun volleyball related activities

Giving back to high schools in the area as well as the community

Include fans in the sport to influence sportsmanship and good competition.

“Rise above the Rest” Experience an

NCAA men’s volleyball match as Lindenwood transitions into Division II volleyball

“Learn to Play Like a Lion” Building the brand

from a young age and keeping that loyalty as they grow

Marketing Messages

Marketing Situation Current Situation Market Description

Market segments; customer needs/factors in environment

Product Review Price/Sales of Product

Line Competitive Review

Major competitors Review of Distribution

Get product out

SWOT Analysis: Strengths Volleyball

Community Fan Appraisal NCAA Division II Competitive

Volleyball Promotional Theme

Nights

SWOT Analysis: Weaknesses Lack of NCAA Experience

Unpopular Sport Unfamiliar with

the Opponent Lack of School

Support Under-Promoted

SWOT Analysis: Opportunities Social Media

Easier to Promote the Sport

Emerging Sport Starting to Grow

Promotions NCAA – Push more sports

SWOT Analysis: Threats Competing

Universities Location of the

Match

Conflicting Events

Weather

Goals and Issues Increase Attendance at

Lindenwood Volleyball Games By 100% (400 to 500 fans)

Retain and Build a Loyal Fan Base High school and club athletes NCAA reminder

Issues: Convincing someone to go to

a volleyball game Really?? Competitive games??

Marketing StrategyProductPricePlacePromotionPublic Relations

Action Plans Flyers/Posters Sponsorships News Release Event Promo.

Items

Budget Details

Implementation and Control Keeping track of ticket sales

General admission/HS & club teams

Student fans in attendance Successful flyers distribution

Meeting or surpassing our quota for projected attendance

“Polleverywhere.com” – Immediate opinion of the event(http://www.polleverywhere.com/multiple_choice_polls/MjU5Nzc4MTIz)

Give Survey – Reward after completed

Closing Comments Advantages over the

competition: Lindenwood’s resources and

connections LU Budget – Compared to

others More to market – Only

competitive Division II men’s team in St. Louis/St. Charles

Tougher competition that no one has seen before

Please participate in my survey! (The last sheet of the handout)