Sports & Entertainment Sports & Entertainment Marketing IIMarketing II

Objective 1.02 Discuss the Objective 1.02 Discuss the impact of sports and impact of sports and

entertainment marketing on the entertainment marketing on the economy.economy.

MarketingMarketing

The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

ProductsProducts

Include both goods and services

GoodsGoodsGoods are

tangible objects that are useful to consumers.

Examples: tennis rackets, soccer balls, uniforms.

ServicesServices

Services are intangible and include tasks or acts performed for a customer for a price or fee.

Examples: Going to a Broadway play or to a NASCAR race.

Sports MarketingSports MarketingThe involvement of sports to

develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.

Includes sponsorship, endorsements, promotion, and fan clubs.

Professional TeamsProfessional Teams

Basketball: Charlotte BobcatsFootball: Carolina PanthersHockey: Carolina Hurricanes

Collegiate and Scholastic Collegiate and Scholastic TeamsTeams

UNC – University of North Carolina Duke University University of Okalahoma Ohio State University

Venues: Arenas, Stadiums, Venues: Arenas, Stadiums, Coliseums, SpeedwaysColiseums, Speedways

Time Warner Cable Arena Lowe’s Motor Speedway Bojangles Arena Staples Center

Commercial FacilitiesCommercial FacilitiesMarina Boat Land

Health ClubsHealth Clubs

Gold’s GymYMCAPlanet FitnessLadies Fitness and Wellness

RecreationRecreationAerobicsSoccerBasketballSwimmingArea parks

CampsCampsTennis CampBasketball CampSoccer CampCamp Thunderbird

Professional Individual Professional Individual SportsSports

PGAWorld Tennis AssociationPBA

Professional Individual Professional Individual SportsSports

Running Swimming Golf Bowling

Amateur SportsAmateur Sports

AAU-Amateur Athletic Union

AgenciesAgenciesMLB-Major League BaseballNBA-National Basketball

AssociationNFL-National Football LeagueNCAA-National College Athletic

AssociationSECACC

Sport Support ServicesSport Support Services

NASCAR Winston Cup Racing Wives Auxiliary

Sporting Goods IndustrySporting Goods Industry

NikeAdidasUnder Amour

Sport SponsorsSport Sponsors NASCAR Sprint Cup Series Cadillac sponsoring the PGA

Tour Wachovia Cup Tournament at

Quail Hollow Country Club

Sports MediaSports MediaESPNFox Sports NetSports Illustrated

Entertainment MarketingEntertainment MarketingInvolves the use of entertainment

to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music IndustryMusic IndustryCapitol RecordsBad Boy EntertainmentRoc-a-fella RecordsJ Records

Movie IndustryMovie IndustryWarner BrothersDisneyActors

Theme ParksTheme ParksWalt Disney WorldCarowindsCedar Point

Radio IndustryRadio IndustryFMAMCountryRapHip-hopJazzSirius satellite radio

Film IndustryFilm IndustrySundance Film Festival

Television IndustryTelevision IndustryNBCABCCBSCable TV

Dramatic Arts IndustryDramatic Arts IndustryChildren’s TheatreBroadwayBelk Theatre

Video Game IndustryVideo Game IndustryX-Box 360Nintendo WiiSony Playstation 3

Fine Arts and Science Fine Arts and Science IndustryIndustry

Smithsonian Museum

Mint Museum

Night Club IndustryNight Club Industry

Club Ice40/40 ClubRain

Literacy IndustryLiteracy IndustryLibraryInternetBooks

Casinos IndustryCasinos Industry Las Vegas Reno Atlantic City Harrah’s Cherokee Casino

Hobbies/Craft IndustryHobbies/Craft Industry

Southern Christmas Show

Trends in Sports & Trends in Sports & EntertainmentEntertainment

Sports:– Naming Rights– X-Games– Sport Specific

Channels

Entertainment– Internet Web

Casts– MP3’s– DVD’s

Importance of Sports and Importance of Sports and EntertainmentEntertainment

1.4 billion movie tickets are sold each year.

Legal gambling generates between $60 and $90 billion a year.

Book sales were $23.9 billion in 2009.

http://www.plunkettresearch.com/entertainment-media-publishing-market-research/industry-and-business-data

Importance of Sports and Importance of Sports and EntertainmentEntertainment

NFL NBA Chicago Bulls 21,855 Charlotte Bobcats 16,906 Detroit Pistons 11,719

AVERAGE HOME GAME ATTENDANCE

Dallas Cowboys 85,512 Carolina Panthers 72,292 Cincinnati Bengals 49,251

Importance of Sports and Importance of Sports and EntertainmentEntertainment

In 2010 16,972,000 people visited Disney’s Magic Kingdom.

Top Ten Movies in US– Avatar $760,505,847– Titanic $600,779,824– The Dark Knight

$533,316,061– Star Wars $460,935,665– Shrek 2 $436,471,039

Importance of Sports and Importance of Sports and EntertainmentEntertainment

Satellite TV Customers 46.4 Million59.1% of US households have

subscribe to cable TV.