Post on 11-Jan-2016
Communication
Sports and Entertainment Marketing
What is Communication?
The process of exchanging messages between
a sender and receiver
The process by which information is
exchanged between individuals through a
common system of symbols, signs, or behavior
Interpersonal skills are the
skills that a person uses to
interact with other people.
Sometimes referred to as
people skills
Interpersonal Skills
Skills necessary to be successful in
Sports and Entertainment
Marketing:
meet new people with ease
engage people in conversation
speak confidently and persuasively
before a group
Communication in Sports and Entertainment
Marketing
Media
TV
Radio
Internet (Social Media)
Sales
Tickets
Merchandise
Concessions
Athletes, Coaches, Support Staff
Career Areas that Require Good
Communication
Even if you do not intend
to work in these specific
areas you will need to
communicate with those
who do
Each career category has
its own jargon, or
language that relates to
the specific area
Communication in Sports and
Entertainment
Poor communication can lead to
Decrease in sales
Loss of clients or repeat customers
Poor work environment
Mistakes and misunderstandings
Loss of profit
Importance of Communication
Types of Communication
Traditional Business
Letters
Face to Face
Telephone Voicemail
New Forms Blogs
Website (sign in) Email blasts
Notifications
Daily updates
Apps Notifications
Sports Related Apps
How has technology changed
communication with clients,
customers and coworkers?
Faster communication – email,
texting, social media
More causal interactions
Clearer, more accurate
information with the use of
specialized computer software
Technology and Communication
How does a business know that their
communication has been effective?
Increased employee efficiency
Increased traffic/profits
Increased customer satisfaction
Better work relationships
Communication in Business
Verbal vs. Nonverbal Communication
Verbal
Communication
that uses spoken
or written word
Nonverbal
Communication
that uses body
language,
gestures, and
facial expression
Team Member Team Member
Football – Coaches talk to Quarterback in helmet
Team Encouragement – team members shout “encouraging” words
Media The Fans
All pro sports – media interviews with coaches and players
Commentators – giving play by play analysis of the games
TV talk shows and internet – provide highlights and up to date information
Sports Products – advertising (radio, internet and TV)
Verbal Communication in Sports
Non-Verbal Communication in Sports
Hand signals between team members
(catcher and pitcher in baseball)
Team member encouragement – chest
bumps, score celebrations, hand
gestures
Fan emotion – dress in spirit wear, paint
faces, gestures to other teams fans
Referee calling plays on the field (both
verbally and non verbally)
Verbal vs. Nonverbal Communication
Nonverbal Video