CES 2017 RECAP

Our Approach CES presents thousands of innovations that will impact how brands connect with audiences on the move. This year, Kinetic pioneered and led a CES Tour for both clients on the ground and around the world through a Spectacles-powered livestream on Snapchat. Here’s an immersive recap that will bring you up to speed with new technologies and trends already shaping the future.

ENJOY!

“Are these Spectacles?

Cool, you are the first one I

see with them here!” CES 2017 Kinetic Innovation

Hello from CES!

Global Perspectives

How will technology re-write the rules of engagement? Our Global CEO, Mauricio Sabogal, was on panel discussing the digitalization and socialization of every media vertical, including the most traditional ones. Mauricio highlighted how connected, self-driving cars will develop new ways for brands to connect with travelers, from in-car entertainment and pre-saved maps to how cars will be interacting with smart cities and digital out-of-home. Mauricio also pointed out the connection between social and physical: “ What started in social has moved into the physical world with out-of-home – has come back to social amplified media.”

GlobalPerspec-ves

Internet of Vehicles

Internet of Vehicles

Internet of Vehicles

How the IoV will impact marketing for audiences on the move? The Toyota concept as well as the Faraday Future represent how far we can go with intelligent technology like face recognition, personalized voice-controlled systems and smart energy. Consumers will get used to drive with AI, what Toyata coins “a buddy for life,” transforming the mindset of driving. The IoV is not only going to change the in-car experience, but how we interact with our surroundings and specific locations. Brands will be able to contextually connect data from connected cars, devices with OOH, locations and proximity networks. More on this trend in GeoMarketing.

Internet of Vehicles

Virtual Reality

Virtual Reality

Virtual Reality

Virtual Reality

Virtual Reality

How is VR going to impact location marketing? VR isn’t new, but continues to transform the very concept of location with developments in terms of:

-  High quality VR content production -  Sensorial immersion -  DIY VR creation -  Gaming -  Video/movie, music and event livestreaming

As consumer adoption grows, brands can create emotionally charged, on-site experiences that surprise and delight customers. Travel, hospitality and retail marketers need to leverage VR as a 360 sneak peak of brand destinations.

Virtual Reality

VR Content Production

VR Content Production

VR Content Production

VR Content Production

VR Content Production

How will VR content production change transmedia content for good? CES 2017 introduced VR devices with advanced technology, better lenses or additional audio experiences. The quality of content will contextually immerse people into a world that will feel less virtual and more organic. Smartphone add-ons can now capture 360° moments and share them on any social media platform instantly. High quality cameras will also impact the film industry. VR content will help marketers create contextual ecosystems in which consumers can develop stronger emotional ties with brands.

VR Content Production

Augmented Reality

Augmented Reality

Augmented Reality

Augmented Reality

Face Recognition

TOLED Innovation

AR is the name of the game! AR and filter reality is growing rapidly. This year at CES, we saw augmented glasses, walls, mirrors, cameras, holograms and windshields. AR is already an everyday thing and augmented lenses are transforming how we interact with the physical world through social and mobile. Marketers can now add augmented layers to physical assets, from OOH and retail to events and any sort of location-based advertising in order to activate consumers on the go. AR is the technology that is connecting the digital, physical and emotional journeys.

Augmented Reality

Capturing Moments

Capturing Moments

Will smart glasses take over smartphones? Taking your phone out of your pocket to capture an exciting or important moment in your life takes time and could actually ruin the moment. Recording through smart glasses will only take one second so people can actually enjoy the experience from your point of view. Add to that a layer of augmented reality, and the mobile industry may need to worry about their relevance soon.

Capturing Moments

Human Robotics

Human Robotics

Human Robotics

Human Robotics

How will robots reshape the consumer journey? Utility, convenience… and personality. Robots, powered by AI, are becoming more and more human. From window cleaning robots to companions, robots are connected to our smart homes, devices and personal assistants like Alexa, learning from our personal data and acting upon our preferences in order to make our lives easier. Robots have screens and commercial applications which can be leverage for advertising, commerce and location traffic. More about how robotics will influence marketing in The Drum.

Human Robotics

Smart Watches

Smart Watches

Smart Watches

Smart Watches

How can marketers use smart watches and stripes? Luxurious brands like Michael Kors or Armani are now taking part in the smart watch business opening up a broader audience base with different styles and other budget dimensions. These watches are open for both iOS and Android which makes them even more accessible. Smart stripes might also accelerate consumer adoption. In any case, this means mobile will remain the aggregator of data. As smart watches operate under an always-on Bluetooth, the personal data that is shared will further inform planning, targeting as well as the consumer journey. That data could also help trigger connected environments.

Smart Watches

Face Recognition

Face Recognition

Face Recognition

Face recognition enhance online, offline and travel retail. Face Recognition technology as well as sensor mechanics has greatly developed. Cameras react in real time and leverage every piece of psychographic data to make the reflective experience as authentic as possible. The Automotive, Beauty, Fashion and Luxury sectors will benefit from direct applications at key locations, whether it’s in-store, online or even at airports and hotels.

Face Recognition

Digital Screens

Digital Screens

Digital Screens

Touch Screens

Screens will be everywhere and 100% interactive The more connected and adjustable our screens get, the more we can create immersive and dynamic experience in the OOH space, pushing content in real time and influencing the path to purchase. With AR, NFC and tactile screens, people can touch digital surfaces, change content in real time or unlock rewards they can redeem at physical locations.

Screens

Drone Innovation

How can drones engage with audiences on the move? Drones get smaller, smarter and can carry heavier weight. With that they can easily be rebuilt as flying and portable advertising platforms that are used in context. Drones might redefine the concept of location as well, and have the potential to reach all audiences on the move. Additionally, 360° or face recognition cameras with sensors can screen the surroundings and identify what kind of audience is near. More on Drones in The Drum.

Drone Innovation

Smart Projection

Smart Projection

Projections get smarter. If we cannot apply a screen, we can project content in 3D and “holographically.” High definition and smart projectors can bring content on any still or moving surfaces. Consumers on the go can be reached any where at any time through projections. With high speed computer processors we can display information in real time and also have share and amplify their experience.

Smart Projection

Startup Technology

Innovation Nominated

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