Speakers or interviewees for meetup sessions for job seekers august.ppt

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Speakers or Interviewees for Meetups

Profile of 3 Job-related Meetups – Sept 2016

Benefits of Speaking at or Being Interviewed for a Meetup

• Small committed groups of people see your job or recruitment ad

• The pool of members can contain qualified potential applicants/candidates to follow up with

• Meeting them in a Meetup provides an introduction that is warmer than a cold call

Cons of Meetup Speaking or Interview

• For members: Might be regarded as a negative, such as spam or not useful for members

• For members: Can detract from the value of the meetup to members if too much, not authentic

• For Marketers, Speakers: Doesn’t yield expected goals quickly

• For Marketers, Speakers: Other ad or targeting channels have bigger scale, for less manual investment that a meeting involves

What are our Meetups?• Global Career Information Exchange Meetup

http://www.meetup.com/Tokyo-Global-Career-Information-Exchange/

• Tokyo Hiring & Recruiting Meetup http://www.meetup.com/Tokyo-Recruiting-and-Hiring-Meetup/

• Nihon no Job Market http://www.meetup.com/Nihonno-Job-Market/

Meetup AnalyticsNew Members and Member Engagement

– Google Analytics– Amazon

Global Career - StatisticsMeetup Registration – Global Career Meetup

This Meetup was started in July 2015

From May, 2016 when it had 486 members to now, it grew to 622 members interested in Global Careers

Active Members grew from 49, or 10% of Total Members to 116 members to 18.6%

Global Career - Statistics (2)Meetup Registration – Global Career Meetup

We have 141 members who check our meetups online weekly.

60 members come to our Meetups Annually, for an average of 5 per month

Members discuss global careers over drinks and light snacks after work

Trend over TimeMeetup Members – Global Career Meetup

We have 141 members who check our meetups online weekly.

Approximately 40% are on Linkedin, with the rest unknown.

Google AnalyticsMeetup Group – Global Career Meetup

AWS AnalyticsAudio Analytics – Measuring Listening to Content

If you have media content as advertising, like audio, you can measure audience response or engagement from here

AWS AnalyticsAudio Analytics – Measuring Listening to Content

If visitors are clicking on the media, the site they are clicking from will show up here

Using Excel to View Data

Hiring & Recruiting Meetup

New Members and Member Engagement

Hiring & Recruiting Stats114 members in the Meetup

Started April 2015 so active for 14 months

26 members were active in May (came by to check the site)

5 new members joined in May 2016

Hiring & Recruiting Stats (2)114 members in the Meetup

Started April 2015 so active for 14 months

Nihon no Job Market Meetup

New Members and Member Engagement

Nihon no Job Market Stats164 members in the Meetup

Started Feb 2015 so active for 14 months

Nihon no Job Market Stats (2)164 members in the Meetup

Started Feb 2015 so active for 14 months

Advertising & Speaking

Advertising Spaces– Meetup Front Page (and other content pages)– Meetup Event Page– Official Speaker

Marketing Opportunities

Marketing Opportunities (2)Speakers can hold the meetup at their office

Job Ads can be placed at the top or in the body of the event description

Marketing Opportunities (3)Speakers have a space at the bottom of the meetup page

Job Ads can be placed at the top or in the body of the event description

Email Marketing

Ways to Increase the Impact of Speaking

• Provide space for a meetup event• Joint marketing for a meetup event to

candidate pool• Record an Interview segment to playback

to meetup attendees

Speakers or interviewees for meetup sessions for job seekers august.ppt

Recruiting & HR

Transcript of Speakers or interviewees for meetup sessions for job seekers august.ppt

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