Spare PartsWhere now?

António AndradeChair, ECTA’s Design CommitteeVieira de Almeida & Associados

Krystian Maciaszek Trademark and Patent Attorney Kulikowska & Kulikowski

Christian Guellerin Executive Director, L’Ecole de design Nantes Atlantique Head of Cumulus Network

Chair: Trevor Little Editor, WTR Magazine

Design education context

Christian GuellerinExecutive Director, L’Ecole de design Nantes Atlantique

President Cumulus, International Association of Universities and Colleges of Art, Design and Media

From creation to innovation

From intellectual propertyto the culture of sharing

From creation to innovation

Design students must learn the business at the same time they learn sharing,collaboration, team spirit and the necessity to work together.

They must learn to share their ideas.

From creation to innovation

The challenge is to freethe entrepreneurship.

A design-friendly context

• new industrial paradigms

• economy of contribution versus economy of consumption

New industrial paradigm

“It is no longer about improving even more on what we already know how to do …

New industrial paradigm

“It is no longer about improving even more on what we already know how to do …

But about doing something else with what we know how to do.”

The capacity to innovate, to shift even to an other field will become a priority.

New marketing paradigm

Twitter, wikipedia, facebook … all are leadingthe way in a radical change in the relationshipbetween goods and consumers.

They will intervene more and more in the conception of the goods they consume.

New marketing paradigm

We shift from an economy of consumption to an economy of contribution.

It is likely that the role of the designer will takeprecedence over that of the marketer.

3D printing

An industrial and marketing revolution

Questions