Post on 03-Jan-2016
description
Helping small Southern food/ag companies export Helping small Southern food/ag companies export “Made in the USA” products around the world“Made in the USA” products around the world
www.susta.org
Southern U.S. Trade AssociationSouthern U.S. Trade Association
Missie Lindsey Missie Lindsey Marketing and Communication CoordinatorMarketing and Communication Coordinator
Small businesses are critical to the
U.S. economy
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Market Access Programs:
• International Marketing Program– Trade Shows & Trade Missions
• Brand Promotion – 50% Reimbursement
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International Marketing Program
International Trade Shows *Some U.S. Trade Shows
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Ex: Seoul Food & Hotel
International Marketing Program
Inbound & Outbound Trade Missions
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Ex: Caribbean-Central American Inbound Trade Mission to Miami
International Marketing Program
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www.susta.org/events
Getting started
•Sign in at www.susta.org
•Fill out free two page Pre-Qualification.
•Once approved, start signing up for events!
. www.susta.org
Brand Promotion
50% reimbursement marketing expenses
togrow
your brand internationally
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Brand PromotionEligible Expenses
• Advertising• Printed Sales Materials• Direct Mailing to Foreign Buyers• Public Relations- Press Kits• Website development• Freight• Packaging/Label Changes• In Store Demonstrations and Food
Service Promotions • In Store Displays
• Exhibition at International Trade Shows & Approved U.S. Trade Shows
• International Trade Seminars Sponsored by Company
• International Trade Missions • Travel Expenses • Part-Time Contractors for trade
seminars and trade shows• Promotional Give Away Items
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Brand PromotionFirst step:•Company develops international marketing strategy
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Apply Annually for Brand
Promotion
* Application includes a
marketing plan per country.
(limit 10 countries)
* 5 year graduation rule per country
Next steps:
• Conduct marketing activity• Collect required
documentation
• Submit expenses• Receive
reimbursement
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Maximum reimbursement: $300,000Minimum reimbursement: $2,500
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Brand Promotion
*Company pays SUSTA 6% administrative fee on reimbursement amount.
Ex: If a company requests $2,500 from SUSTA, they will pay a $150 fee
Small Company enters Japanese market •In 2013, representatives from a Florida company traveled to Tokyo to exhibit in the SUSTA pavilion at FoodEx Japan. Prior to this trade show, they had never exported to Japan. As a result, they made sales of $400,000 and now have a distributor in that market.
•This Florida company also participated in Brand Promotion and received 50% reimbursement from SUSTA for their travel and other expenses associated with that event.
Helping southern U.S. companies export food and agricultural products around the world.www.susta.org
Eligibility Requirements:
• Headquartered in SUSTA region• Small by SBA standards• Origin statement on product.
Ex: “Made in USA” or “Product of South Carolina” • Product at least 50% U.S. agriculture content
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Helping small Southern food/ag companies promote products in foreign markets
International Marketing Program: Meet foreign buyers at trade shows and trade missions
Brand Promotion: 50% reimbursement of international marketing expenses (max $300,000)
www.susta.org
SUSTA
Contact:Southern U.S. Trade Association
701 Poydras StreetSuite 3845
New Orleans, LA 70139Tel: (504) 568-5986
www.susta.orgEmail: melissa@susta.org
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