Sony Ericsson

Q2 2011 Business Update

15 July 2011

Kristian Tear

EVP & Head of

Sales & Marketing

Bert NordbergPresident & CEO

William Glaser JnrCFO

Rikko Sakaguchi

EVP &

Chief Creation Officer

Key Executive Management Team Members

Safe Harbour Statement

Bert NordbergPresident & CEO

Q2 2011 Highlights

Shipped phones

Generated in sales

Gross margin of

Income before taxes

Average selling price

Earthquake-related supply chain constraints

impact Q2 results

Smartphone Momentum

Shipped close to 16 million smartphones since launch

Estimated Android Q2 market share:

11% in volume and value

Smartphone share of total

sales more than 70%

Android-based Xperia™ volume

up 150% year-on-year

Market Volume Growth

*Million units

Co-creating with our

Investing in

Building and contributing to the

Q2 2011: Expanding the portfolio

Sony Ericsson

Mix WalkmanSony Ericsson s007

(Japan only)

Sony Ericsson txt

Sony Ericsson

txt pro

(Japan only)

acro

10

•Attracting new audiences and demographics

•100 titles confirmed, including Sony Playstation titles

•Strong operator ranging

Android smartphonessmallest

World’s

Sony Ericsson txt

Sony

Ericsson

txt pro

Music Unlimited

Powered by

by

Facebook inside Xperia

New Global R&D center in Beijing

In summary

CONFIDENTIAL

Chief Financial Officer

William Glaser, Jr

Q2 2011 Financial Highlights

Q2 2011 Financial Results

Average selling price (EUR)

Sales (EUR m.)

Gross margin (%)

Operating income (EUR m.)

Operating margin (%)

Restructuring charges (EUR m.)

Operating income excl. restructuring charges (EUR m.)

Operating margin excl. restructuring charges (%)

Income before taxes (IBT) (EUR m.)

IBT excl. restructuring charges (EUR m.)

Net income (EUR m.)

Number of units shipped (million) 8.1

141

1,145

33%

19

2%

-

19

2%

15

15

11

Q1

20112011

Q2

7.6

156

1,193

31%

-37

-3%

-

-37

-3%

-42

-42

-50

11.0

160

1,757

28%

36

2%

32

68

4%

31

63

12

Q2

2010

Kristian Tear

EVP & Head of

Sales & Marketing

Bert Nordberg

President & CEO

William Glaser Jnr

CFO

Rikko Sakaguchi

EVP &

Chief Creation Officer

21CONFIDENTIAL