Post on 14-Dec-2015
Something to Tweet About
How to Increase Your Reach on Twitter & Facebook
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Have a Strategy
What is the purpose for your social media presence? How will your social media accounts strengthen your brand? How does your strategy look different for Twitter and
Facebook?
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Know the Difference Between Twitter & Facebook
Twitter Both Facebook
• Share news headlines (both hard and soft stories)
• Push to resources• Primary users are
business leaders, community leaders, legislators, & educators
• Recommend posting multiple times a day
• Be prepared for the 140 character limit
• Use hashtags• Share pictures, video, &
graphics• Recognize things people
are already talking about (i.e., holidays)
• Share critical updates for kids and schools (i.e., school closing, safety messages)
• Post softer news• Share multiple pictures• Ask questions and have
the answers publically displayed beneath your post
• Primary users are parents, teachers, students
• Recommend posting once a day
• Be prepared for haters
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Social Media Best Practices
Avoid acronyms Jargon doesn’t jive Pictures talk Hashtags Help Shorten Links
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Avoid Acronyms
People. Do. Not. Know. What. They. Mean.• LEA • SSTS• PLC• SRSD• CEP• SPI• ELA• SBE• IDEA• IEP• FRPL
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Avoid Acronyms
Original:• Great PLC today with Cannon County admins. What does it
take to be a master teacher #teachingideas #leadership @Kingprincipal @Tnedu
Sans Acronym• Great mtng of minds today with Cannon County admins. What
does it take to be a master teacher? #teachingideas #leadership @Kingprincipal @Tnedu
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Avoid Acronyms
Original:• My firsties taking their SRSD cold write today. Have a lot of
work to do & I can't wait! #SRSD @ExpectMoreTN @TNedu pic.twitter.com/uD3TsEjwpr
Revamped• My firsties answering their first writing prompt. Have a lot of
work to do & I can’t wait! @ExpectMoreTN @TNedu pic.twitter.com/uD3TsEjwpr
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Jargon Doesn’t Jive
Words people don’t understand• Fluency• Intervention• Phonemic awareness• Non-summative assessment• Framework• Task• Remediation• Differentiation• Cohort• Exemplar• Systemic• Benchmark
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Jargon Doesn’t Jive
Identifying jargon is half the battle. The words in red could definitely stump the general public.
• Year-long Reading Course facilitators learning about comprehension. We will make a difference! #TnCore pic.twitter.com/niQgpPShBF
• Reading fluently and with comprehension by 3rd grade is the key indicator of future success. Let's support K-3 teachers. #NCE2014 #tncore
• Loudon County teachers using great assessing and advancing questions while engaging in CCSS Math tasks. #tncore pic.twitter.com/UEBTQ9Sc8S
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Jargon Doesn’t Jive
Say What? • Assess & Adv Questions 4&5 Math Reoffer in RogersvilleTNedu
#TNCore #summerlearning #forthekids pic.twitter.com/tm5Dj6yIlf
• Orthographic practiceCovingtonHighTN #TNCore @TNedu pic.twitter.com/2rWbfNwzPH
• Practicing Phrase - cue text. #TNcore @TNedu pic.twitter.com/ExQMv66t62
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Jargon Doesn’t Jive
Original• A reading consultant explains how to use the PASS assessment
for rti2 Tier 2 & Tier 3 students. @TNedu @TnRti2 Revamped
• How can we help struggling students fill in the gaps? That is what tchrs in our region are talking about today. @TNedu @TnRti2
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Jargon Doesn’t Jive
Original• IFL leading Core Coaches on a trajectory of learning to
differentiate math instruction #TNCore pic.twitter.com/DbarXZUKPd
Revamped• Math leaders planning how to reach students at all skill levels
#TNCore pic.twitter.com/DbarXZUKPd
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Pictures Talk
A good picture can anchor your tweet. You don’t need to be a photographer to post engaging
images. Good pictures are…
• Specific• Creative • Relevant
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Pictures Talk
Original: • Love this! Congrats! “@LaudCoSchools: Teachers at Ripley
Elem. do cartwheels after being named @TNedu Reward School! pic.twitter.com/A0vFImj5cI”
Specific, Creative, and Relevant
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Pictures Talk
Original: • "Just as teachers prepare in-depth for lessons, evaluators shld
be highly prepared for coaching convos." TEAM trainer pic.twitter.com/ioeoJKulQ9
Specific, Creative, and Relevant
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Pictures Talk
Original: • #CHA Bess T. Shepherd 3rd grader Julien Burse reacts to news
that school was awarded $50K grant for Chromebooks!
Specific, Creative, and Relevant
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Tweets we can tweek…
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Pictures Talk
Original: • Teachers are ramping up reading skills with rti2! @
RyanMathIsCool @TnRti2 @TNedu pic.twitter.com/0fODqPR2Er
How does this relate to reading?
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Pictures Talk
Original: • Eval training for regional asst principals...two sessions today.
Welcome!@TNedu pic.twitter.com/tGMFxYlV5q
Does this make you wish you were there?
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Pictures Talk
People love selfies They are imperfect, candid and engaging
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Pictures Talk
And anyone can do it
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Hashtags Help
Increase the visibility of your tweet Can serve as a call to action Use on Twitter, Facebook & Instagram Spread like wildfire:
• #SuperBowlXLIX• #PrinceFarming• #Ferguson
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Hashtags Help
Create a district specific hashtag• #BeNice
Create a community hashtag• #ManchesterStrong
Create a hashtag around something already happening• Teacher Appreciation Week• Back to School
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Hashtags Help
Hashtags can say things that don’t fit in in a sentence. • Original:
– Training training training... We're always working to better ourselves to better serve you! #ManchesterStrong pic.twitter.com/izfUgmVr7z
– My firsties answering their first writing prompt. Have a lot of work to do & I can’t wait! #SRSD @ExpectMoreTN @TNedu pic.twitter.com/uD3TsEjwpr
Hashtags can be used in the context of a sentence.• Original:
– Memphis teacher discusses her #TNCore training experience - “It made me realize we’re on the right path.” @TNedu http://tn.chalkbeat.org
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Shorten Links
Don’t waste space on gobbledy goop. Readers will get tripped over the extra characters. Use tools like
• Bitly• Tiny URL
Original• Westwood Elementary Named a #SCOREPrize Finalist
http://www.wes.manchestercitysch.org/?PageName=LatestNews&Section=LatestNews&ItemID=346248&ISrc=School&Itype=News … @TNedu #tnedchat #manchesterstrong