Post on 13-May-2015
description
Some Reality into Apps Store Hysteria on the Markets and
Opportunities in Mobile
presentation was inspired by Tomi T Ahonen's post
About Tomi T Ahonen
He is a five-time bestselling author and consultant on digital convergence and mobile telecoms, based in Hong Kong. Tomi lectures at Oxford University's short courses on high tech and convergence.
8 unique abilities of mobile phone
Mobile is personal
Mobile is permanently carried
Mobile is always on
Mobile has a built-inpayment channel
Mobile is available at the point of creative impulse
Mobile is most accurate at measuring its audience
Mobile can capture the social context of consumption
Mobile can offer augmented reality
Apple is luxury brand for phones
35M of iPhones out there globally or 1% of all phones
A $600 iPhone is as a Jaguar or Mercedes Benz car :)
3% of Americans have an iPhone
It is NOT a mass market phone :(
USA market is anomaly
1/3 of total iPhone users are in the USA
The hysteria is centered in the USA
The rest of the planet is NOT like the USA :|
Smartphones is small part of all phones
180M smarphones sold this year, or 64% of the size of total PC sales worldwide
1.1B new mobile phones are sold this year
The total installed base of smartphones is 550M
3.8B actual activated mobile phones in use
14.5% of all mobile phones in use are smartphones...
...but 85.5% are basic phones
PC based web vs. mobile web
You can reach a total internet PC population of 1.0B
The rest of the 1.7B internet users access in web cafes
or on their phones
Over 1.2B people already do use the mobile internet 8-)
MMS
Is enabled at more than 2.8B mobile phones and their
networks...
...and has 1.4B active users
How big is? Globally worth $26B last year said Portio
SMS
There are 3B active users on the planet!
Over 99.9% of all 3.8B connected mobile phones
on the planet has that ability
76% of all mobile phone subscribers are active users
post scriptum
$145M is made from all mobile services daily *
* A day in the Internet : http://tuvutuvu.posterous.com/a-day-in-the-internet-63
@IgorBuhoveclinkedin.com/in/igorbuhovec