Post on 08-May-2015
Company: Softship AG URL: http://www.softship.com/
SERVICES & SUPPORT:• Softship support • Consulting • IT services • Software services • Hosted solutions
Social Media Analysis
Visible Online PresenceSOCIAL MEDIA MONITORING RESULTSChannel: Social Mention
Online Reach ,Brand Awareness, Social
Reputation & Social Media Presence :
- NIL-
Visible Results
Softship Reputation
Metrics
Keyword Used: Softship
Visible Online PresenceSOCIAL MEDIA MONITORING RESULTSChannel: Social Mention
softship.com Reputation
Metrics
Keyword Used:
softship.com
Irrelevant Results
Online Reach ,Brand Awareness, Social
Reputation & Social Media Engagement :
- NIL-
Channel: Addict-O-matic
SOCIAL MEDIA MONITORING RESULTSKeyword
Used: Softship
Search Results for Keyword: Softship
Irrelevant Results Results for Keyword ‘Softship’
Social Media Engagement :
- NIL-
Channel: Addict-O-matic
SOCIAL MEDIA MONITORING RESULTS
Keyword Used: softship.com Search Results for
Keyword: softship.com
Social Media Presence & Engagement :
- NIL-
Results Visible: -NIL-
Channel: WHOS TALKIN
SOCIAL MEDIA MONITORING RESULTS
Search Results for Keyword:Softship
with Timeline’s
Visible Feeds for Keyword: Softship
Channel: Twitter
SOCIAL MEDIA MONITORING RESULTS
Softship Twitter Handle
Tweets Mentioning Softship : -NIL-
HashTags: -NIL-Followers : Few (10)
Mentions: -NIL-Retweets: -NIL-
Listed: 1
Softship Twitter Engagement : LOW
Channel: LinkedIn
SOCIAL MEDIA MONITORING RESULTS
LinkedIn Search Results for Keyword: Softship
with Timeline's
Channel: LinkedInCompany Page Results
SOCIAL MEDIA MONITORING RESULTS
LinkedIn: SoftshipProfile Activity: -Nil-
Profile Optimization: -Nil-Custom Banner: -Nil-
Custom Landing Page: -Nil-
Channel: Facebook
SOCIAL MEDIA MONITORING RESULTS
Softship Facebook Page:•Member Engagement: -NIL-•Interaction & Comments: -NIL-•Custom Tabs: -NIL-•Post Likes: -NIL-•Page Optimization: -NIL-•Page Activity: Not in Order•Interactive Apps integration: -NIL-•Vanity URL: -NIL-•Page “Likes” : Few (25)• Usage Of Compelling Content: -NIL-•Search Visibility : Poor
Social Media AnalysisSOCIAL MEDIA ACTIVITY REPORT:
SOCIAL MEDIA STRATEGY With a well-designed social media strategy, you can
leverage conversations to advance your business. Without such a strategy, you run the risk of falling behind.
The benefits of social media campaigns are extensive—from increasing customer satisfaction, to keeping tabs on the competition, to marketing your latest products.
Why not take Advantage ?
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups & Pages
Adding Members & Fans
Starting Discussions
Engage (Interact & React) with members
Sharing Links
Share Whitepaper Articles & Press Releases
Create Facebook “Like” button & Badge, to place it in the website & blogs
Run Contests, Promotional Campaigns, Promote Events, Polls..
** Youtube Box (For Viral Campaigns)
** Adding Custom Tabs
Creating Profile
Integrating Profile with Other Social Media Channels
Add Connections
Join Groups
Targeting & Networking with the Influencers
Starting Discussions in Groups
Optimize the profile with relevant applications
Active participation in relevant Q&A's
Publish Press Releases
Create Polls
Submit Feeds
Share Presentations
Integrate Blogs to the profile
Share Links
Creating Profile
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Retweet influential tweets
Post neutral updates frequently
Create a Twitter Badge & place it on the Site & Blogs
Increase the followers base constantly
Follow key Blogs
Comment on Blogs with the Link
Network with Influential Bloggers
Blogs
Q & A'sPost Question & Answers on Q&A sites like Answer bag,
Yedda, Yahoo answers with links, to drive traffic, increase
back links & create more visibility
Monitor and evaluate relevant online media conversations
Engage with key influencers in the blogosphere
Develop corporate blogs, social network sites and multimedia tools
Plan the design of and develop content for corporate websites
Optimize communications for effective distribution in the digital space
Digital PR
Bookmarking Links from the Site
Adding keywords
Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit,
Stumbleupon, Delicious..
Social Bookmarking
Document Sharing
Sharing Presentations through Slideshare, Scribd, Docstoc
Publishing White Papers & Articles in Scribd & Docstoc
12 - Month Social Media Marketing Plan
Months 1-3 : Brand Presence
12 - Month Social Media Marketing Timeline
Create Profiles Implement Brand Image Announce Presence
Traffic Sources
Referring Sites Search Engines
Projected Traffic
12.5% Increase
Twitter/Facebook/Linked in Followers
100 - 2000 Followers
Costing $2,000
Months 3-6 : Brand/Customer Engagement
12 - Month Social Media Marketing Timeline
Increase Follower Base Monitor Brand, Industry, Niche Reply to Customers and Prospects
Traffic Sources
Referring Sites Search Engines
Projected Traffic
25 - 30% Increase
Twitter/Facebook/Linked in Followers
1000 - 3000 Followers
Costing $3,000
Months 6-12 : ROI Focus
12 - Month Social Media Marketing Timeline
Special Offers for Fans, Members, Followers.. Convert Fans, Members, Followers to Email Subscribers Revenue Based Campaigns Lead Generation
Traffic Sources
Referring Sites Search Engines
Projected Traffic
50 - 60% Increase
Twitter/Facebook/Linked in Followers
> 6000 Followers
Costing
$5,000