Society as a collaborator,

science as a benefactor

Moderator: Sarah Wild, Wild on Science

Emily Baldwin, European Science Agency

Tim O’Brien, Jodrell Bank Centre for Astrophysics

Tibisay Sankatsing, Universe Awareness

Kevin Schawinski, Galaxy Zoo

Science on social media: an ESA Rosetta perspective

Dr Emily Baldwin, EJR-Quartz for ESA

Society as a collaborator, science as a benefactor – ESOF, Manchester 2016

Feb 04 Feb 05 Mar 06 Oct 10 Jun 11

Sept 05

Feb 09

May 09

Nov 11

Aug 12 Dec 13 Jun 14

Platform launch

Main ESA accounts opened Rosetta Mission accounts opened

Rosetta’s journey vs. social media evolution

Mars selfie

Feb 07

May 16

30 September 2016

Rosetta Mission blog opened

Photo: ESA-J. Mai

“…Once mission controllers have

established contact with Rosetta, our @ESA_RosettaTwitter channel will also wake up, making this the best immediate source for confirmation that the spacecraft is awake…” (ESA Press release

text)

How to engage the public?

Be open & transparent; communicate risks alongside excitement

-Direct, unfiltered access to control rooms during crucial manoeuvres & decisions

Make a mission ‘personal’-Human aspect of space exploration-Engage public directly through social media campaigns and competitions in multiple languages-Anthropomorphism (cartoons, first person spacecraft twitter account)-Analogies with human activities (wake up, long journey

Challenges of communicating ‘real-time’ science

Science journals & embargos-communicating that science takes time; coordinated

releases

Reporting from science conferences– communicating results as a ‘work in progress’ (without a published paper)

Data proprietary periods– timely science/image releases

Non-scientist inputs– promoting healthy blog discussions; inputs from experts

27 March 2016; ESA/Rosetta/NavCam – CC BY-SA IGO 3.0

Connect with Rosetta at:

rosetta.esa.int

Science in Popular CultureProfessor Tim O’Brien

Jodrell Bank Centre for Astrophysics

@tim_o_brien

@bluedotfestival

Bluedot Festival

@bluedotfestival

@bluedotfestival

Alfie’s Studio

@helloclangers

@nanomedicinelab

@bluedotfestival

Culture

Definition Synonyms

http://www.oxforddictionaries.com/definition/english/culture

Where is Science?

Popular Culture

Love Inclusive

DiverseEngaging

Inspiring

Going beyond “preaching to the converted”

Why Science in Popular Culture?

Engage with new and hard-to-reach audiences

Emotion vs intellect

FascinatingExciting

Amazing

Surprising

Tibisay Sankatsing Nava@unawe @tibisaysn

www.unawe.org

Society as a collaborator, Science as a benefactor

ESOF2016

Science education as a

collaborator and benefactor

• Stars/Universe

Science education to teach

critical thinking.

Open standards: open education,

open technology, open science.

Invest the appropriate resources

in education and development.

Co-creation, localization and

building on local capacity,

including indigenous knowledge.

Tibisay Sankatsing Navasankatsing@strw.leidenuniv.nl@unawe @tibisaysn

Society as a collaborator, Science as a benefactor

ESOF2016

www.unawe.org

Citizen Science

Kevin Schawinski

Professor for Galaxy & Black Hole Astrophysics@kevinschawinski

Launch day: 12th July 2007

THE SERVER MELTED!

1 Ph.D student for 1 week, full time

wisdom of the crowd(1 million galaxies classified by 70 people, each)

“unknown unknowns”

citizen scientists can:

* analyze massive data sets

* perform independent discovery

this makes your data more valuable!

ground rules:

1. tell the citizen scientists what the

research is about

2. treat citizen scientists as collaborators

3. do not waste citizen scientists’ time

having your citizens involved

in science:

1. makes people more engaged with

science

2. makes people more scientifically

literate

we learned from galaxyzoo.org

1.5M+ citizen scientists take part in

zooniverse.org projects

Citizen Science Cyborgs

Citizen Science

Citizen Science can facilitate scientific data analysis and discovery

Having citizen scientists involved in scientific research has clearand direct impact on engagement and science literacy

Citizen scientists’ human intelligence may be essential for trainingmachines and therefore for the data-rich future